Adlabs enters Hyderabad

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Adlabs Enters Hyderabad
Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group, opened a three-screen, 1,045-seat multiplex with seven food kiosks in Hyderabad, India, in late summer. The facility has DTS sound and Xenon projection systems.

Adlabs chief operating officer Tushar Dhingra said, "We have been waiting to enter Hyderabad in a big way. Hyderabad is a very attractive city for Adlabs due to the large cosmopolitan population and rising mall culture, as well as the people's love of films. Our first cinema here is located in the heart of the city and is easily accessible to students and young working people and is also a training-center hub. We believe that our hall will more than do justice to the high expectations of the people of the city."

Kodak Taps Gravelle
Staff changes at Kodak continue. Congrats to Johanna C. Gravelle, who takes over as director of marketing for Kodak’s Entertainment Imaging division, Asia/Pacific Region.
With Kodak Entertainment Imaging in Melbourne since 1990, Gravelle takes over for Ingrid Goodyear, who has moved to a worldwide role as general manager, image capture products, and VP, Entertainment Imaging. Congratulations to both Johanna and Ingrid!

Stambaugh Returns to Technicolor
Returning to Technicolor Thailand in October as managing director, Paul Stambaugh is gearing up to lead the post facility as it launches its new DI (digital intermediate) division.

Stambaugh first assumed the role of managing director at Technicolor Bangkok in 2004 and oversaw the transition from Thailand’s CineColor Lab, which Technicolor had purchased and turned into an internationally acclaimed post-production facility.

Stated Joe Berchtold, president of Technicolor Theatrical Services, “Paul Stambaugh is one of the most well-respected laboratory and post-production experts in the world. We’re thrilled that Paul has chosen to rejoin our global team.”

Indian Moviegoers Spend $2 Billion
According to Dodona Research’s new report called Cinemagoing India, India's one billion people spend close to 80 billion rupees ($2 billion) on movie tickets each year, a figure which is expected to grow by 30% over the next five years.

Dodona research director Katharine Wright said, “The Indian market is like an elephant in the room. It's too big to ignore, but all too often hype takes the place of solid, accurate information and analysis. We have produced Cinemagoing India to fill the information gap and provide an accurate report for those seeking to identify new opportunities, evaluate current strategies or keep up with developments in what is already the world's third-largest cinema market.”

For distribution purposes, India is divided into seven territories and distributors bid for territory rights. However, few distributors have a pan-regional presence. High print costs mean that only a small number of each film is printed and subsequently distribution is staggered, starting with the major cities.

The introduction of digital cinema is changing this, as the technology means cinemas in B and C distribution centers are now able to show good-quality films at the same time as they are released in A centers. This is also helping to reduce piracy, and exhibitors with digital systems have reported much higher occupancy rates as a result.

Most international awareness of the Indian film industry is of the Bollywood industry around Mumbai, which produces around a quarter of India's total film output each year in Hindi, and captures an estimated 40% share of the market, the rest being made up of films in other Indian languages. The Indian film industry also has a large export market. Nearly 99% of exports are Hindi films, and international rights can account for up to 20% of a film's total revenues.

Strong Response to Thai Showcase
The Bangkok International Film Festival was held in late September, a slimmed-down version due to drastic budget cuts by the Tourism Authority of Thailand.

More interesting than the Film Festival was an exhibition of Thai film entertainment product fostered by the Department of Export Promotion (DEP) under the Ministry of Commerce.

I was fortunate to be invited to a dinner with Rachane Potjanauntorn, director general of the DEP, who was surprised that booths sold out very quickly for the exhibition.

“Had we realized in the Department that there was so much interest in showcasing Thai film and entertainment product, we would have held this exhibition a long time ago,” Potjanauntorn said.
Besides DEP bringing in buyers from around the Asia region, buyers from Europe and the USA signed up to attend.

Potjanauntorn confirmed that the entertainment exhibition will be held at the same time next year. “But we’re already reserving larger space to accommodate those we had to turn away this year,” he noted.
Running concurrent with the exhibition are a series of seminars on Thailand as a location destination and other topics such as animation and marketing entertainment product.

Contact Asia/Pacific bureau chief Scott Rosenberg with your news items at (662) 982-4525, by fax at (662) 982-4526, or by e-mail at scott.rosenberg@gmail.com.