Audiences say ‘no’ to ‘Inferno’


Remember how we said Inferno, the third movie in Ron Howard’s Robert Langdon series, would have an easy time getting to the top of the box office, on account of it was the only new film this weekend getting a wide release? Yeah, our bad: Inferno flopped in a big way. Its $15 million weekend gross is $10 million less than industry expectations and less than a third of what the second Langdon movie, Angels & Demons, opened to in 2009. The Da Vinci Code made almost twice on its opening Friday what Inferno got over the entire weekend. Still, at $75 million Inferno cost substantially less than its two predecessors to make. And Inferno’s been trucking along internationally, earning $132.7 million in foreign markets so far. It’s nowhere near The Da Vinci Code or Angels & Demons numbers, but things could still be much worse for distributor Sony.

Inferno’s complete and utter box office failure left room for reigning champ Boo! A Madea Halloween to wear the crown for another weekend. The film dropped a modest 41.5%, bringing its second weekend total to $16.6 and its cumulative gross to $52 million against a $20 million budget. 

The rest of the top five went to holdovers. Jack Reacher: Never Go Back (weekend gross $9.5 million, total gross $39.6 million) took third place, followed by The Accountant (weekend gross $8.4 million, total gross $61.2 million) and Ouija: Origin of Evil (weekend gross $7 million, total gross $24.6 million). 

The highest-grossing limited release of the weekend went to Bollywood romance Ae Dil Hai Mushkil, which snuck into the top ten with $2.1 million on 302 screens.

Per theatre average champ for the second weekend running was Barry Jenkins’ Moonlight; the film expanded from four theatres to 36 and saw its cume jump to $900,826 for a PTA of $25,034. A24 continues to expand into additional markets next weekend.

Also new to theatres in limited release were Mr. Donkey ($81,350), Gimme Danger ($44,025), Oasis: Supersonic ($16,559) and Shangri-La Suite ($13,344). Disney/Marvel’s Doctor Strange opened in 33 international territories, where it grossed a combined total of $86 million. The film has its stateside bow this Thursday.