Columns and Blogs

FJI Screener

'Deadpool 2' enjoys second-highest R-rated opening

Two years ago, 'Deadpool' burst out of the gate with a $132.4 million opening, the highest debut ever for an R-rated film.

MoMA series reveals movie gems from the William Fox era

One of the original movie-industry moguls, William Fox founded the studio bearing his name in 1915. From May 18 to June 5, New York’s Museum of Modern Art is celebrating his work in a series called “William Fox Presents.”

'Avengers: Infinity War' becomes first superhero film to top $1 billion

The 'Infinity War' juggernaut keeps moving along.

Recent FJI Columns

SurveyMe, Please! Customer research tool is the ultimate empowerment device

SurveyMe, Please! Customer research tool is the ultimate empowerment device

SurveyMe was founded in 2012 out of a near-failed venture. Lee and Nichola Evans were owners of a vibrant teddy bear enterprise and their venture faltered when they forgot who the customer was and what they wanted. This led them to implement a format where an entrepreneur would never embark on a...

Ask the Audience: Promotional Offers

Ask the Audience: Promotional Offers

Ask the Audience is a monthly feature from Film Journal International and National CineMedia (NCM) that allows you to ask an audience of 5,000 frequent moviegoers, known as NCM’s Behind the Screens panel, the pressing questions of our industry....

Mixing It Up: Promotion in Motion unveils new Gummi Fun Mix line

Mixing It Up: Promotion in Motion unveils new Gummi Fun Mix line

Promotion in Motion plans to punch its way into the summer exhibition season with a powerful new mix of confections.

IMAX expands its Cineworld

IMAX expands its Cineworld

This column coming on the heels of CinemaCon 2018, it is full of deals, both good old partnerships renewed and brave new ones forging ahead. In line with the recent cross-continental consolidation and acquisitions, exhibitors and their suppliers are acting more global than ever before....

China box office surpasses North America for the first time

China box office surpasses North America for the first time

In a rather sudden development—yet one that probably had to happen rather sooner than later—the Chinese box-office gross has for the first time overtaken that of North America. The first quarter of 2018 saw China’s cinemas raking up some CNY20.2 billion ($3.7 bil.) by the end of March,...