Arts Alliance Media introduces AdFuser at CinemaCon
Las Vegas—Arts Alliance Media (AAM), a leader in cinema software and solutions, is launching its latest software product, AdFuser, at CinemaCon in Las Vegas. AdFuser is designed and built for digital cinema and makes cinema advertising on-screen simpler, more reliable, and more profitable. A fully integrated software solution enables screen advertising companies and exhibitors to specifically target audiences and deliver advertisements in new ways.
“Digital cinema is a complete game-changer for advertising,” said Eric Stevens, commercial director at AAM. “Now advertisers can reach exactly the audience they want, whether that’s families, action movie fans on a Saturday night, or city dwellers. AdFuser makes it incredibly easy to see which spots are available, establish the best price for each spot, and then precisely target the ads.” The software can change ad copy based on external factors: for instance, using data from a weather feed to show an advert for barbecues when it is sunny, or for indoor paints when it is wet.
AdFuser builds real-time pictures by using data from show schedules sourced through local POS systems. The software can forecast admissions estimates for each show and calculate accurate CPMs. When integrated with AAM’s Producer (circuit-wide content management system), playlists are sent electronically to the right sites where they are populated with the relevant content automatically.
“When integrated with Producer the system really gets clever,” said Stevens. “Your whole ad playlists can be built automatically at head office and distributed electronically to site where the local content is inserted into the right place ready to play, all without human intervention.”
AdFuser’s billing engine can be individually tailored, with multiple rate cards that are customizable for different pricing options. Full proof-of-play reporting using playback logs means brands can be confident that their ads are playing where they should be.
AAM is also developing enhanced lobby and signage solutions that are fully integrated with other AAM software products. Exhibitors can configure signage to show targeted advertisements or any variety of information including trailers, posters, concession promotions, Twitter feeds and other social media. Lobby screens can also be overlaid with real-time local information such as show times or available tickets, or automatically update displays based on film schedules.
Arts Alliance Media will be demonstrating AdFuser and its whole digital cinema software suite at CinemaCon, booth 2809A. For more information, visit www.artsalliancemedia.com.
London-based Arts Alliance Media offers industry-leading cinema software solutions; financing solutions for digital conversion; installation, maintenance and support for digital cinema systems; management and delivery of content to cinemas; and world-class event cinema and live content including the Royal Opera House’s Live Cinema Season. The company’s cutting-edge software touches over 20,000 screens worldwide and is installed in cinemas in every continent.