Barco rebrands projectiondesign products


The portfolio of projectiondesign, including the Avielo series of high-performance projectors, will be rebranded under the Barco name, one year after the two companies joined forces.

Beginning Feb. 10, Barco and projectiondesign will place their joint portfolio under a single brand umbrella, thus completing the final step in their integration process. This rebranding not only reinforces the portfolio, Barco says, but also enables them to offer a comprehensive range of projectors and visual display systems for a variety of markets—including visitor attraction, corporate AV, and virtual and augmented reality—under one single brand umbrella.

Barco states there will be no impact on regular operations. Pricing, product characteristics, business processes and organizational structure will remain the same. The names of individual products will also be maintained: the projectiondesign F35, for instance, will simply become the Barco F35.

New orders will need to use the new Barco names. In a few exceptional cases, however, it will be possible to order projectiondesign-branded products—for instance, if clients are working with government contracts or have project limitations with regard to brand and article numbers.