Hoyts Chile chooses Christie for digital conversion


Christie was chosen by Hoyts Chile, the leading theatre chain owned by Grupo Chilefilms, to digitize its 127 theatres across 23 complexes in Chile. The agreement includes the installation of digital-cinema projectors from the Christie Solaria™ Series, the Christie Avias-TMS™ Theatre Management System and select Christie Vive Audio™ cinema sound systems.

To carry out the conversion process, Hoyts Chile released a private technology tender in which it invited the most prominent suppliers in the industry to bid. “In the end we chose Christie because their business proposal was the most complete, attractive and aggressive,” stated Juan Carlos Arriagada Mons, general manager of Cinecolor Chile, the Grupo Chilefilms division that provides technology services for all business units of the group. 

“Christie knew how to interpret our planning, appreciated our apprehension with technological changes and financing needs and they pledged their commitment to a close, long-term relationship. Their offer was not limited to supplying projection equipment only, but they also guaranteed immediate access to spare parts, lamps, new technologies and financing in a long-term contract.”

Hoyts Chile’s rollout, which will take place through a Virtual Print Fee agreement with GDC Technology, began in January 2014 and is expected to be completed by November of this year. Christie will also digitize Hoyts Chile’s future theatre projects.