Mexico's Cinemagic selects GDC Technology IMBs


Cinemagic, a Mexican cinema chain that takes the modern, high-tech movie theatre experience into smaller communities in Mexico, has committed to install 180 units of GDC Technology’s SX-3000 Standalone Integrated Media Block® (SX-3000 IMB) over the next three years.

The second-largest independent exhibitor in Mexico, Cinemagic has an aggressive expansion plan. Founded in 2005, it currently manages a total of 77 screens at 15 movie complexes throughout Mexico and has confirmed it will expand its footprint into the United States and Guatemala. The newly purchased IMBs will be installed at Cinemagic’s new complexes in Mexico, Guatemala and the United States in three phases: They will be fitted in 60 individual theatres, across 10 locations, in each of the next three years.