National Amusements chooses GDC’s VPF program and Barco projection


Las Vegas—National Amusements, a privately owned media and entertainment company based in the United States, announced at CinemaCon that it has selected GDC Technology Ltd. and Barco to digitize more than 240 screens at 26 complexes in Brazil and Argentina.

Under the arrangement, Xenon Servicios and Kelonik do Brasil will roll-out the installation and integration of Barco DLP Cinema® projectors with GDC Technology’s SX-3000 Standalone IMB®.

Founded in 1936, National Amusements currently operates more than 900 movie screens worldwide under several brands including Showcase Cinemas, Showcase Cinema de Lux, Showcase SuperLux, Multiplex Cinemas, and UCI Cinemas.

“GDC Technology’s VPF program offers higher flexibility, lower upfront costs, and a solution that was customized to our needs,” said John Bilsborough, senior VP, operations, National Amusements. “Ultimately, our conversion to digital is made much easier with their expertise in managing the VPF agreements.”

Also at CinemaCon, GDC Technology announced it has reached a number of definitive VPF agreements with industry-leading cinema chains in Brazil, including Cinemas Itaú, Circuito Cinearte, Circuito Espaço, Moviecom, Cineflix, Cine Roxy, Cine3 Ferry Boat's Plaza, Cine Star Laura Alvin, and Orient Cinemas, covering more than 340 screens across 78 theatres. The company has established branch offices in Mexico and Brazil.

Since 2009, GDC Technology has signed up and serviced more than 300 different exhibitors in Asia, North America, Central and South America.