Studio Movie Grill announces coast-to-coast expansion


Following recent openings in Indianapolis, Chatham, Columbus and Colleyville, in-theatre dining circuit Studio Movie Grill is stretching to both coasts with new locations announced in Tampa, Florida; Philadelphia, Pennsylvania, and Rocklin and Simi Valley, California. Since its founding in 2000, Studio Movie Grill (SMG) has grown steadily from its Texas roots and soon will have 22 locations in ten states.

"With the help of our lending partner, Goldman Sachs, Studio Movie Grill is excited and grateful to have the opportunity to establish the brand across the country," said founder and CEO Brian Schultz. "We have created a modern and relaxing alternative to the traditionally frenzied moviegoing experience. Courteous tableside service, coupled with the best available technology, and an eclectic, fresh and made-to-order menu have all contributed to positioning SMG as the unquestioned leader in our segment."

Opening later this year, SMG Tampa will be the company's first theatre in the Sunshine State. At more than 52,000 square feet, the location will have over 1,400 seats. A local-style bar will be the centerpiece of Philadelphia SMG. Meanwhile, in California, a 35,000-square foot establishment has already broken ground in Rocklin, a suburb of Sacramento. A 1,500-seat theater at Simi Valley Town Center—just northwest of Los Angeles—is slated to open next year. SMG has partnered with Brad Miller of Film-Tech to bring Christie and Dolby equipment to every screen.

Having grown up in Agoura Hills, Schultz finds special significance in the opening of the first SMG theatres in California. "Simi Valley Town Center is an ideal location for me to reconnect with a community that was such an incredible place to grow up. Part of our journey is to build in communities and develop roots where I have fond memories. My mother grew up blocks from Chatham, Illinois, and I lived for a short time in Center City, Philadelphia; today, my mother, three brothers and their families live in Sacramento."

The company has just rolled out a new chef-driven menu at all locations. Guests can also choose from an extensive wine list, premium cocktails and a huge beer selection.

SMG also hosts Special Needs Screenings for families raising children with special needs. Another program is SMG With A Twist, which provides educational and family programming, including documentaries, cartoons, concert films, sporting event broadcasts and advance promotional screenings.