VOX Cinemas and AAM announce software deal


London—Arts Alliance Media (AAM) has announced a deal to supply VOX Cinemas, a leading Middle Eastern chain, with a full suite of digital cinema software. The deal covers AAM’s Screenwriter Plus, Producer, Locksmith and Lifeguard products to provide a complete end-to-end solution for monitoring and managing the entire circuit. VOX Cinemas has 92 screens at nine complexes in Lebanon and the United Arab Emirates, and will soon open sites in Oman.

Each individual VOX Cinemas site will be installed with AAM’s Screenwriter Plus (Theatre Management System), which will manage content and playlists on all screens. Screenwriter Plus provides advanced TMS modules to make screen management more efficient. These modules include intelligent CPL selection (which automatically plays the correct version of a film according to the screen’s capabilities, i.e., 2D/3D, HFR, aspect ratio, etc.), and enhanced advertising functionality (which builds playlist templates into which pre-built advertising packs are automatically inserted). Screenwriter Plus also incorporates validated log collection, meaning records are more accurate and complete.

AAM’s Producer (Enterprise Circuit Management System) allows pre-shows to be built at the head office, automatically sent to sites and slotted into the correct position in the playlists. VOX Cinemas joins a roster of chains around the world, including Cinépolis, Cinemex and Australia’s Hoyts, that use Producer software,
AAM’s Locksmith (Enterprise KDM Management) automatically examines each KDM and directs it to the right screen server, ready for use. AAM’s Lifeguard (Network Operations Centre Tools) enables exhibitors to operate their own NOC and monitor equipment across all sites, recording equipment temperature, lamp hours and disk errors, as well as receive proactive alerts. Lifeguard also integrates a trouble ticketing system designed especially for digital cinema, so all support actions can be tracked and reported in order to efficiently focus resources.

“We’re delighted to be working with VOX Cinemas in the Middle East and we’re excited to bring them the benefits of our whole end-to-end solution,” said Eric Stevens, AAM’s commercial director. “They will see the power digital gives them to keep an eye on everything going on at sites across multiple countries. Our software takes complicated and time-consuming processes and automates them, freeing up crucial time so staff can focus on being on the floor with customers.”

Arts Alliance Media will be demonstrating digital cinema software suite at CinemaCon, Booth 2809A, in Caesars Place, Las Vegas, until March 27.