A Centralized Solution: GDC Technology solidifies leadership in China and the world's cinema industry


China is recognized as a land of impressive growth and opportunities. This is true indeed for its entertainment and media industries. The intra-industry dynamism of entertainment and media is epitomized by the Internet advertising, cinema and videogame segments, projected by PcW to rise over the next five years with a CAGR of 13.9%, 18.9% and 7.4%, respectively. Three main developments in the entertainment industry have made this increase possible: a concerted government policy effort to encourage the growth of the culture and entertainment industry; the spectacular advance of the Internet and Internet-related services; and fresh injections of capital from new investors, in particular Internet giants led by BAT (Baidu, Alibaba, Tencent).

In the next five years, China's culture and entertainment industries will develop rapidly. Mainstream forms of entertainment such as film, online videos and TV will prosper; competition between new entrants and industry stalwarts will become fiercer; cross-industry cooperation and competition will continuously come into play and the industry chain will be transformed.

Faced with a fast-evolving situation both inside and outside of the industry, cinema operators have embraced change by paying close attention tothe wealth of information on people’s tastes, lifestyles and interests generated by the Internet and Internet-based technologies, resulting in a huge impact on the movie business’ ecosystem in China. The Internet and the use of “big data” have transformed the domestic film industry chain—particularly in the fields of IP, production, marketing and promotion, distribution, and ticket sales.

The biggest change lies in cinema screenings: There is a huge potential for data analysis, which can be used for decision and service optimization. Based on online ticketing data and box-office forecasts, cinemas are able to adjust screening schedules more efficiently, enhance an audience’s movie-watching experience, and increase ticket sales. Such data analysis will be even more powerful with a centralized solution to automatically manage content storage and playback, show scheduling, power supply and ensure the highest screening quality.

Recognizing this need, GDC has proudly introduced the Cinema Automation 2.0 (CA 2.0) this year. The first-ever centralized solution designed to streamline content management, CA 2.0 features three key breakthroughs to meet the needs of today’s digital cinema operations: 

* SCL-1000 centralized storage playback solution

* Auto-SPL generation

* Wake-on LAN for cinema equipment management and screening quality management

Since the conversion to digital cinema, theatre operations have transitioned from mainly manual to automated processes. So what is different this time? How does CA 2.0 strengthen cinema operations? How will it enhance the moviegoing experience in the future?

Research by management consultants McKinsey and Company suggests that less than 5% of occupations can be entirely automated by technology. CA 2.0 doesn’t eliminate the current processes, but the way cinema operators do them is going to change significantly.

For theatre management, CA 2.0 is designed to streamline content management by reducing ingestion time, allowing more time to focus on serving customers. For film programmers, CA 2.0’s colossal centralized storage capacity provides an open palette to program content. Now, programmers can take full advantage of the benefits of digital cinema by scheduling any content, at any time, in any auditorium.Just imagine: By using rules to manage content playback, there are no rules to programming content! For moviegoers, the system increases playback reliability to ensure fewer interruptions, providing the best possible experience at the right time and in the right-sized auditorium.

Cinemas in Beijing, Shenzhen, Hong Kong, Singapore and Kuala Lumpur are already optimizing their investment in digital cinema equipment. Coming soon globally, CA 2.0 will do the work more efficiently and effectively, and cinema operators and moviegoers will reap the benefits of its powerful machine intelligence.

GDC leads transformation by introducing new technologies through a committed culture of innovation, quality and perfection. The entertainment and media industry is evolving and there are ongoing debates on the future of cinema. GDC believes cinemas have a bright future because, like restaurants, cinemas are an important part of the service industry. But the operators have to do their part; they need to consistently engage the new generation of moviegoers by meeting their needs and lifestyles with new cinema technologies.