Heading to ShowEast: Exhibitors reconvene in a resilient Miami Beach
Movies, education and networking: Those are the activities that define the 31st annual ShowEast convention being held Oct. 22-25 at the Loews Miami Beach Hotel in Miami Beach, Florida.
First, the movies: Programmers have booked eight major upcoming features for delegates to preview. Fox Searchlight presents Guillermo del Toro’s sci-fi thriller The Shape of Water, acclaimed at the Venice, Telluride and Toronto film festivals, and Disney unveils Pixar’s highly anticipated Mexican-themed musical, Coco. Two comedies have paternal themes: Paramount’s Daddy’s Home 2, with Mark Wahlberg, Will Ferrell, Mel Gibson and John Lithgow, and Warner Bros.’ Father Figures, starring Owen Wilson, Ed Helms and Christopher Walken. New studio Entertainment Studios Motion Pictures presents the all-too-timely thriller Hurricane Heist, director by ShowEast Icon Award winner Rob Cohen, while Lionsgate aims to excite with Liam Neeson as The Commuter. And still to be announced at press time were features from 20th Century Fox and new indie NEON.
The educational ShowEast.EDU, organized in collaboration with the National Association of Concessionaires, has no less than 13 sessions on the program. Topics range from promotional retail items to the buying habits of young consumers, from kitchen design to craft beers to turning inventory into cash.
The Monday afternoon keynote address will be given by Kevin Shepela, senior VP at Fandango, on surprises that emerge from audience research. And speaking of research, Film Journal International is proud to team with National CineMedia on a series of “Ask the Audience” polls. Our initial findings will be presented at a Wednesday morning session.
The International Cinema Technology Association also educates with its session on four essentials for the modern cinema: technology, food, comfort and design. As part of the program, Paul Dergarabedian, senior media analyst at comScore, sits with a panel of cross-generational moviegoers to discuss the concepts that keep them coming back to the movies.
The Monday afternoon opening ceremony will include presentations of upcoming product from 15 studios and indies, followed that evening by the exhibitor relations welcome event, “ShowEast by the Sea.” Other networking events include Richie Fay and his team at Broad Green Pictures serving up spaghetti and meatballs on Tuesday, the Lionsgate dinner reception on Wednesday night, and the always special Hall of Fame luncheon and induction ceremony saluting industry veterans on Thursday.
Let’s not forget the Monday “International Day” activities for the show’s many delegates from Latin America and other regions, and the essential EXPO 2017 tradeshow.
The busy four days conclude Thursday night with the 2017 ShowEast Awards Ceremony, with honorees including Bob Lenihan of AMC Theatres, Adrian Smith of Sony Pictures Releasing, Randy Smith of Regal Entertainment Group and Greg Laemmle of Laemmle Theatres. See you at the Coca-Cola after-party!