Man of Many Facets: China's Fu Ruoqing earns 'Distributor of the Year' honor

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Fu Ruoqing, currently serving as the chairman of Huaxia Film Distribution Co., Ltd., deputy director of the China Film Producers’ Association and deputy director of the Beijing Film Academy, is being honored as “Distributor of the Year” at CineAsia 2018 in Hong Kong.

Andrew Sunshine, president of CineAsia organizer The Film Expo Group, notes, “The Chinese box office has achieved extraordinary results under Ruoqing’s leadership and it is fitting that he receives this year’s CineAsia ‘Distributor of the Year’ award.”

Mr. Fu has served as general manager of China Film Equipment Co., Ltd.; deputy general manager of China Film Group; general manager of State Production Base of China Film Group, and VP of China Film Co. Ltd. He works in film production, postproduction, film investment, film distribution, construction and management of cinemas. He has produced such successful films as Red Cliff, The Founding of a Republic and The Beginning of the Great Revival. He has also invested in and distributed such films as Police Diary, The Taking of Tiger Mountain, Go Away Mr. Tumor, Operation Red Sea, Operation Mekong and Kung Fu Yoga. Fu also won first prize in technical innovation and engineering technology from the National Radio and Television Administration.

As a distributor, Fu handles an impressive number of films each year: 161 movies in 2016, 200 in 2017, and 152 releases in the first ten months of 2018.

The biggest challenge of today’s film business in China, he says, is “how to improve the quality of movies, especially their content, and produce excellent works that enlighten people. The most fundamental thing is to standardize the market, cultivate talent and develop professional craftsmen who love movies.”

At this year’s inaugural SCO (Shanghai Cooperation Organization) Film Festival, Fu briefed attendees on the rising acceptance of foreign films in China. "In recent years, some non-Hollywood foreign movies have scored high box-office revenues in China,” he observed, “which shows that Chinese audiences are becoming more accepting of, and discerning about, good stories.”

Fu sees the extraordinary growth of the movie business in China leveling off but maintaining a steady pace in the coming years. “After experiencing rapid development,” he predicts, “the movie market in China will usher in a buffering sedimentation period in the next two or three years. All the links in the industry will be adjusted and standardized and the movie box office will enter a steady growth stage, which is the law of market development, indicating that the movie market in China is getting more and more mature and gradually moving into a healthy and benign development track.”

As for Chinese cinemas, “The movie theatre market will experience a process of reshuffling, leading to the survival of the fittest,” he observes.“In the next few years, movie theatres will usher in technological innovations that will bring about a new viewing experience. They will also achieve more standardized and orderly movie theatre management.”

Fu takes his role as a distributor very seriously.“As a movie distribution service provider, we want no bad impact on producers due to the lack of our services,” he states. “We do everything we can to keep the movie market strong.”