Miami Bound: Exhibitors gather at the Fontainebleau for ShowEast 2016

Features
Cinemas Features

For its official 30th anniversary, ShowEast is celebrating in a big way, moving from Hollywood, Florida, to the famed Fontainebleau Miami Beach. This gorgeous luxury oceanfront hotel and resort, rated the number-one hotel in Miami Beach by Travel + Leisure magazine, will be a spectacular setting for the annual gathering of motion picture industry executives. But what distinguishes ShowEast from other industry shows is its generous schedule of eagerly anticipated studio films, providing healthy competition for the pleasures of sun, sand and surf.

This year’s movie lineup at ShowEast is among its strongest. Screenings commence on Tuesday morning, Oct 18, with Open Road Films’ inspirational Bleed for This, starring Miles Tiller in a strong performance as champion boxer Vinny Pazienza, followed in the afternoon by Disney’s latest animated feature Moana, featuring songs by Hamilton sensation Lin-Manuel Miranda. Moana is immediately followed by Paramount Pictures’ Office Christmas Party, starring Jennifer Aniston and Jason Bateman.

Back-to-back screenings kick off at 3:30 p.m. on Wednesday, Oct. 19: Warner Bros.’ Collateral Beauty, a fantasy drama starring Will Smith, Keira Knightley and Helen Mirren, followed by Lionsgate’s La La Land, the musical romance pairing Emma Stone and Ryan Gosling that earned raves in Venice, Telluride and Toronto.

Thursday morning, ShowEast delegates are encouraged to sing along with Sing, Universal Pictures and Illumination Entertainment’s animated musical in which animals compete in an “American Idol”-style competition. The final screening, at 3 p.m., is a very early look at Fox Searchlight’s April 2017 release Gifted, starring Chris Evans as a single man in a custody battle with his mother over the care of his math-prodigy niece.

There’s much more on the agenda along with those seven movies. International delegates get a jump on things with the International Program on opening day,

Monday, Oct. 17. Executives from Paramount Pictures International, Sony Pictures Releasing International, 20th Century Fox International, Universal Pictures International, Walt Disney Studios Motion Pictures International and Warner Bros. Pictures International each host 45-minute sessions devoted to their upcoming worldwide product. The following day, international activities continue with an awards luncheon sponsored by comScore and RealD, where Paris Filmes’ Marcio Fraccaroli, Royal Films’ Habib Osman, Manfer Films’ Licnio Manay and Colombian star Manolo Cardona will be honored.

For the rest of attendees, the action begins at 4:30 p.m. on Monday with a two-hour program devoted to such vital topics as marketing to Millennials, data analytics, alternative programming, and online ticketing. Andy England, CEO of National CineMedia will give the keynote address. A “Welcome to Miami!” opening-night cocktail reception follows, sponsored by Barco and Harkness Screens.

Tuesday’s flurry of screenings is capped by an 8 p.m. Exhibitor Relations event sponsored by Fandango, Fathom Events, GDC Technology and Vision Media Management. There, representatives from Amazon Studios, Broad Green Pictures, Focus Features, Lionsgate Entertainment, Paramount Pictures, Relativity EuropaCorp Distribution, Roadside Attractions, Sony Pictures Releasing and Universal Pictures will meet with exhibitors, promote their upcoming product, and offer some fun marketing suggestions.

Wednesday begins with a session on specialty films and an executive roundtable on “The Expansion of Hollywood” and the important role independent productions play in the marketplace. Paul Dergarabedian, senior media analyst at comScore, offers an overview, and panelists include Ted Mundorff, president and CEO of Landmark Theatres, and Tom Prassis, senior VP of sales at Sony Pictures Classics. That night, Lionsgate follows their La La Land screening with an entertainment event at the LIV Nightclub co-sponsored by DTS and Atom Tickets.

A Thursday highlight is the ShowEast Hall of Fame luncheon, sponsored by Dolby Laboratories and Reynolds & Reynolds. This year’s honorees are Rusty Gautier, Wanda Holst, Stefanie Miller, Paul Silk and Scott Calder.

An essential component of ShowEast, as always, is the EXPO 2016 tradeshow, where concessions, projection, audio, seating, ticketing and other companies serving the movie theatre business show off their latest products and innovations. It starts at 11:30 a.m. on Tuesday and runs through 11 a.m. on Thursday.

The big show culminates on Thursday night with the Coca-Cola Company Awards Ceremony and After-Party. Honorees this year are Spencer Klein, executive VP at 20th Century Fox; Robert Bagby, president and CEO of B&B Theatres; Tim Warner, former CEO of Cinemark, and filmmaker and producer James Schamus.