Moving Pictures! FJI’s guide to 4D and motion-seating companies

Features
Technology

4D

CJ 4DPLEX

Lions B/D, Kyungun Dong 70

Jongno Gu

Seoul 110-310

South Korea

(323) 606-7544

www.cj4dx.com

Contact: Grace Um (grace_um@cj.net)

Headquartered in Seoul, Korea, and with international offices in Los Angeles and Beijing, CJ 4DPLEX provides immersive cinematic experiences through 4DX auditoriums for its exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. Audiences experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals onscreen. Since its debut with Avatar in 2010, more than 200 Hollywood titles have been screened in 4DX. As of July 2015, there were more than 23,000 4DX seats across 182 sites in 34 countries.

CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live’s 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year, and attendance has doubled during the same period since the conversion.

The company recently announced a partnership with Regal Cinemas to bring 4DX technology to two movie theatres in Manhattan, the Regal Union Square Stadium 14 and Regal E-Walk on 42nd Street near Times Square. 

The international markets for 4DX include Mexico, China, Brazil, Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Korea, Peru, Poland, Russia, Taiwan, Ukraine, the United Arab Emirates and Venezuela. Recent blockbusters to screen in 4DX include Avengers: Age of Ultron, Jurassic World, Furious 7 and San Andreas.

MediaMation

387 Maple Ave.

Torrance, CA 90503

(310) 320-0696

sales@mediamation.com

www.mediamation.com

President: Alison Jamele

VP, CTO: Daniel Jamele

Cinema Sales Executive: Heather Blair

Based on the success of the MX4D™ Motion EFX Attractions seats used in theme parks, museums, science centers and attractions worldwide, MediaMation launched the Cinema Seat series, especially designed for the cinema marketplace. The MX4D Cinema Seat is designed with two degrees of freedom (DOF) vs. the three DOF found in the attraction seats, as less movement and effects are needed overall for a feature-length motion picture. MediaMation pioneered a patent-pending design using less costly and maintenance-free pneumatic or air-driven mechanics rather than expensive electrical actuators.

Standard effects include a seat transducer (a MediaMation exclusive design element created by powerful subwoofers under the chair cushion that can be modulated for intensity) and front air/wind that provides an atmospheric effect surrounding the seat. Additional seat effects can be added to include: leg and neck ticklers, back pokers and water blasts. Additional atmospheric effects can be added to include fog, mist, rain, snow, bubbles, strobing and even scents.

MediaMation’s motion code is driven from a VidShow™ server/controller that sits beside and synchs up to the digital-cinema projector. It works with all digital-cinema server systems, including 2D and 3D film content.

MediaMation’s programmers utilize ShowFlow® software, working with the studios to create an impactful 4D/5D “motion” picture experience.

By the end of 2015, MediaMation will have 24 cinema installations worldwide. The tally includes 11 installations for Mexico’s Cinemex, the sixth-largest cinema chain in the world; five for Cine Columbia; and three for TOHO Cinemas in Japan. In the U.S., Santa Rosa Entertainment Group has a 108-seat 4D Motion EFX Theatre at the Plaza Stadium 14 in Oxnard, Calif., and plans several more locations.

On May 25, 2015, the first 96-seat MediaMation MX4D Motion EFX Theatre China’s capital city of Beijing debuted at the 80-year old Xidan Capital Cinemas theatre. It followed the recent installation by MediaMation and Luxin-Rio of an MX4D 100+ seat theatre in the city of Nanning for Wanda Cinemas.

Recent MediaMation presentations include Avengers: Age of Ultron, San Andreas, Jurassic World and Tomorrowland.

 

MOTION SEATING

D-BOX Technologies

2172, Rue de la Province

Longueuil, Quebec J4G 1R7

Canada

(450) 442-3003

www.d-box.com

VP, Worldwide Sales, Theatrical: John A. Carey (jcarey@d-box.com)

D-BOX Technologies designs, manufactures and commercializes cutting-edge motion systems for both the entertainment and industrial markets. Their patented technology uses motion effects specifically programmed for visual content, which are sent to a motion system integrated into a platform, a seat or any other product. The resulting motion is perfectly synchronized with the onscreen action, creating a realistic immersive experience.

In the fiscal year ended March 31, 2015, D-BOX saw a 52% increase in screens installed or in backlog, of which 49 were added in the fourth quarter for a total of 401 screens. Cinemark USA added 20 screens and Cinemark International added 50 more screens in Central and South America. Cineplex, the leading Canadian exhibitor, doubled its D-BOX installed base from 21 screens to more than 40. And D-BOX broke through in Mainland China with two new screens.

D-Box has encoded more than 150 motion pictures and is installed on more than 330 screens in 28 countries. Upcoming D-BOX presentations include Goosebumps, Hotel Transylvania 2, The Walk and The Hunger Games: Mockingjay—Part 2.

Cine-Sation

17760 New Hope St., Suite B

Fountain Valley, CA 92708

(714) 751-7998

sales@movingimagetech.com

www.cine-sation.com

Exec. VP, Sales and Marketing: Joe Delgado

VP, Sales and Customer Service: Tom Lipiec

Moving Image Technologies and Acouve’s Cine-Sation is a unique acoustic vibrating cinema seating system that is encoded with acoustically driven effects mastered individually to each motion picture. The effects are encoded at the Cine-Sation mastering suite in Burbank, Calif., and approved by the quality-control authorities of the relevant studio prior to the file delivery to exhibitors.

Cine-Sation technology has its roots in “Vsound,” programmable acoustic cinema chair systems developed by Acouve and installed in two major Korean cinema chains, where they continue to operate at high occupancy levels. In April 2013, Acouve engaged Unique Business Consultants to introduce their product to the U.S. cinema marketplace. OEM Moving Image Technologies rebranded the system as Cine-Sation and contracted with Irwin Seating to be their chair supplier.

Pacific Theatres purchased the first Cine-Sation chairs for their Pacific Winnetka 21 complex in Chatsworth, Calif., east of Los Angeles. The Winnetka 21 was the beta testing site for Cine-Sation for six months, with 12 different studio titles screened. Cine-Sation’s official debut at the Winnetka 21 was with the Peter Jackson epic The Hobbit: The Battle of the Five Armies last December.

Currently, Cine-Sation is in negotiations with half-a-dozen theatre circuits and will be announcing new locations shortly. Outside the Americas, Acouve Inc. has installations in two Russian theatres and is awaiting a promised LOI from a major Japanese circuit.

The Guitammer Company

P.O. Box 82

Westerville, OH 43086

(614) 898-9370

sales@guitammer.com

www.guitammer.com

The Guitammer Company is a leader in low-frequency audio products and broadcast technology. ButtKicker-brand low-frequency audio transducers let users feel low-frequency sound (bass). They are used around the world by leading entertainment and theatre companies such as Regal Entertainment Group, AMC Theatres, Alamo Drafthouse, IMAX, Disney and Lumière Pavilions in movie theaters and attractions, and in home theatres by consumers for videogames.

Guitammer recently secured purchase orders for its ButtKicker transducers for two new cinemas, each approximately 240 seats in size: the new Dolby Cinema™ at AMC Prime™ at NewPark 12 in Newark, Calif., and Regal's RPX at Fox Run Stadium 15 & RPX in Newington, New Hampshire. These new installations will increase the total number of ButtKicker-enabled cinema seats to over 4,400 seats in 22 locations across the U.S. For the year, including these two new theatres, Guitammer's worldwide presence has expanded by seven theatres and over 1,500 seats.