Sizzling Grosses: Latin American markets keep rising

Cinemas Features

As ShowEast’s International Day turns its attention to the Latin American market, it’s time once again to look at how that region of the world is faring at the movie box office.

“The 2016 box-office year was sizzling at Latin American cinemas, with notable growth over 2015 realized in many of the major territories in this vibrant moviegoing region,” reports Paul Dergarabedian, senior media analyst at comScore. “The total gross from Latin America in 2016 was $2.6 billion, with a mix of locally produced and U.S.-based titles driving enthusiastic patrons to the cinema.” But despite those individual bright spots, overall Latin American box office was down 24 percent from 2015’s $3.5 billion.

Looking at specific nations, Dergarabedian notes, “The countries of Argentina, Costa Rica, Bolivia, Brazil, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay and Peru realized notable increases in movie theatre attendance and/or revenue over the prior year, with these vital moviegoing hot spots enjoying an uptick anywhere from six to 25 percent versus 2015. The contributions from Latin American cinemas provided an all-important building block in 2016’s massive total of nearly $40 billion in global revenue.”

comScore collects data from 17 Latin American territories, but does not solicit data from the Caribbean territories. The top countries in terms of admissions were:

1. Mexico, 330.7 million admissions

2. Brazil, 184.4 million admissions

3. Colombia, 61.3 million admissions

4. Peru, 51.04 million admissions

5. Argentina, 48.5 million admissions

The admissions total for the 17 Latin American territories comScore surveys was 777,886,465, which averages out to 45.7 million admissions per territory.