Surrounding Asia-Pacific: Dolby Atmos immersive audio finds a warm reception

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Technology

Dolby introduced its Dolby Atmos immersive audio format in June 2012 with the release of Disney and Pixar’s Brave. Today, the number of Dolby Atmos screens installed or committed to has topped 1,000. The Asia-Pacific region has been especially receptive to the new sound format, with more than 680 screens installed or pending.

Here’s a country-by-country breakdown of Dolby Atmos installations, with comments from key exhibition players in each territory:

China

More than 30 Chinese titles have been released in Dolby Atmos, and eight mixing facilities in greater China are now Dolby Atmos-enabled.

“Dolby adds credibility and confidence in terms of sound quality for our customers. Following the installation of our first Atmos system in Hong Kong [at the Grand Cinema], the attendance of the Dolby Atmos screen was over three times higher than the non-Atmos screens.”

—Wendy Nam, Director, DI and Remastering, of Shaw Studios and member of the management committee of The Grand Cinema

“Since the introduction of the China Film Giant Screen to the commercial market, other than our own core technologies, state-of-the-art audio and video technologies have been employed. Dolby Atmos is one of the most advanced audio technologies in the world today and it was chosen for this obvious reason. This potent alliance boosts the competitiveness of China Film Giant Screen in the market.”

—Jimmy Chen, General Manager, China Film Digital Giant Screen (Beijing) Co., Ltd.

“Ever since we installed Dolby Atmos at Jinyi Cinemas’ Zhongguancun location in Beijing, the moviegoing experience has improved, with the sound quality one step ahead of our competitors. We differentiated ourselves from other cinemas and soon gained credibility in the market. After the installation of Dolby Atmos in Hall 5, the box office of this screen was 10 to 15% higher and the attendance over 15% higher than our other screens in the same location.”

Yunfeng Zhao, Deputy General Manager, North China, Jinyi Cinemas

India

More than 110 Bollywood and Indian regional titles have been mixed for Dolby Atmos.There are ten Dolby Atmos-enabled mixing facilities in India.

“At PVR, we believe in bringing the most revolutionary and state-of-the-art technologies to our patrons and delivering the highest-quality movie experience. Our collaboration with Dolby goes a long way. Dolby is one of the most celebrated brands in the market for premium sound quality, and it perfectly fits with PVR’s mission to offer its audience the ultimate moviegoing experiences. I believe Dolby Atmos is indeed the best sound technology available in the market. For our brand, PVR, we want nothing but the best. We want to make movie-watching a real-time experience for our patrons and with the premium sound technology that Dolby Atmos offers, we are very confident about the results.”

—Ajay Bijli, Chairman and Managing Director, PVR Ltd.

Japan

Japan has five Dolby Atmos-enabled mixing facilities.

“We are pleased to be the first in Japan to deploy Dolby Atmos on multiple screens at Earth Cinemas Himeji. The demand for Dolby Atmos in Japan has increased the need to outfit multiple screens in this location. The increased slate of Dolby Atmos titles has to have an impact on this.”

Hirokazu Yoshioka, President, Harima Kigyo

Korea

Eight Korean titles have been released in Dolby Atmos, and four Dolby Atmos-enabled mixing facilities have been established.

"Dolby Atmos is a great feature of Lotte Cinema's Superplex theatres, which feature extra-large screens. It has been receiving positive responses from moviegoers."

Sung-gyu Lim, Leader, Communications, Lotte Cinema

Southeast Asia, Australia & New Zealand

Eleven local titles have been released in Dolby Atmos in Southeast Asia, Australia and New Zealand (a total of 18 titles if you include Hollywood and Chinese titles mixed in this region). The region has five Dolby Atmos-enabled mixing facilities.

“With an extensive slate of Dolby Atmos titles second to none, moviegoers at several of our iconic Vmax auditoriums are always looking forward to experiencing a blockbuster showcased in the immersive sound technology. Dolby Atmos is the way to go, and we look forward to bringing the unsurpassed Dolby Atmos experience to audiences in more Village locations.”

—Kirk Edwards, Chief Executive Officer, Village Cinemas (Australia)

“United Cinemas, the first exhibitor Down Under to install Dolby Atmos at all eight screens in one location, aims to take the Australian cinematic experience to the next level. A supportive and reliable technology partner like no other, we look forward to working with Dolby in our upcoming expansion plan.”

—Roy Mustaca, Chairman, United Cinemas

“Being one of the pioneers in adopting the Dolby Atmos technology puts us on a competitive edge. Our moviegoers are enjoying the unsurpassed sound technology equipped in Titan XC-Extreme Cinema auditoriums. Adoption of innovative technology is a key objective for us in order to remain competitive in the fast-paced entertainment industry.”

—Wayne Smith, Managing Director, Australia and New Zealand, Reading Entertainment

“At AHL, we are equipping our premium screens—Vmax and Gold Class—with Dolby Atmos. Being the first exhibitor to have installed the Dolby Atmos technology in our Gold Class auditoriums at Event Cinemas Miranda in Sydney, this brings the luxurious moviegoing experience to a whole new level. George Street, one of our highest-grossing locations with its discerning target audience, has also benefitted substantially from the adoption and with new cinema sites including Hurstville Pacific Fair and Springfield opening soon, this trend is set to continue. At AHL, we believe in delivering the ultimate immersive sound experience to our moviegoers. With more Dolby Atmos installations in the pipeline, moviegoers will be spoilt for choice in selecting their preferred Dolby Atmos cinemas.”

—David Seargeant, Group Managing Director, AHL (Australia)

“With close to 50 Dolby Atmos screens to date, the largest number of Dolby Atmos screens by a single exhibitor in Southeast Asia, Cinema 21 looks forward to bringing the most epic cinematic experience to moviegoers in Indonesia.”

Suryo Suherman, President, Cinema 21 (Indonesia)