Snack Corner

Snack Corner 12-14
Digital discounts: Coupons remain a potent sales tool

I recently read an article on digital coupons and their effectiveness. If offered great ideas and some thought-provoking questions. More »

Snack Nov.
Secret snackers: How should theatres deal with food smuggling?

The issue of smuggling food into theatres has come up many times in my conversations and travels over the past few months. More »

Snack 10-14
Holiday cheer: Movie promotions brighten the season

It’s time to look at the upcoming fourth quarter and review the gems that will help our 2014 box office. More »

Snack 09-14
Something unique, please… Offering treats the customer can’t get at home

The key to keeping the customer coming to the theatre is the experience we offer. More »

Snack 08-14
Technology touches it all: Self-service and other innovations are changing theatre operations

We often review the customer experience in this column, how we deliver it and how we measure it. More »

Snack 07-14
Delivering value: Do your food offerings match your presentation?

Back in 2012, Consumer Reports ran an article that featured outside packages of grocery foods that did not resemble the inside contents. More »

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News

NATO issues technological requirements for High Dynamic Range projection

NATO has released technological requirements for High Dynamic Range projection systems More »

Introducing WhereToWatch.com, a new search site to help you find movies you love

Our six member studios of the MPAA have created a new search site called WheretoWatch.com More »

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