News and Features


NATO and UNIC release exhibitor requirements for immersive audio

Feb 15, 2013

The National Association of Theatre Owners (NATO) and the Union Internationale des Cinémas (UNIC) have released cinema exhibitor requirements for immersive sound technologies.

Neither organization currently endorses this emerging technology, whether called “3D” audio, object-based audio or immersive audio—nor any proprietary sound format. However, both organizations believe it is essential that, whatever audio rendering solution an individual cinema may choose, it must be capable of playing whatever movie is released with immersive sound. The Exhibitor Requirements explore two possible paths to that goal.

AMC Theatres’ executive VP of operations and NATO Technology Committee chairman John McDonald said, “It is in nobody’s interest—not exhibitors, studios or vendors—to repeat our experience of the multiple, proprietary and incompatible digital sound formats of the 1990s. While it is critical that we continue to innovate, it is also critical that we work together to implement new technologies in a rational manner that serves all stakeholders. These Exhibitor Requirements represent a first step in that process.”

Kim Pedersen, UNIC VP and chair of the organization's recently established technology committee, commented, “High-quality sound is essential to ensuring an attractive and competitive cinema-going experience. We must, however, ensure that new innovations in sound can be harnessed by all exhibitors. We therefore welcome the fact that our colleagues at NATO have initiated this important dialogue regarding the latest developments around immersive sound.”


NATO and UNIC release exhibitor requirements for immersive audio

Feb 15, 2013

The National Association of Theatre Owners (NATO) and the Union Internationale des Cinémas (UNIC) have released cinema exhibitor requirements for immersive sound technologies.

Neither organization currently endorses this emerging technology, whether called “3D” audio, object-based audio or immersive audio—nor any proprietary sound format. However, both organizations believe it is essential that, whatever audio rendering solution an individual cinema may choose, it must be capable of playing whatever movie is released with immersive sound. The Exhibitor Requirements explore two possible paths to that goal.

AMC Theatres’ executive VP of operations and NATO Technology Committee chairman John McDonald said, “It is in nobody’s interest—not exhibitors, studios or vendors—to repeat our experience of the multiple, proprietary and incompatible digital sound formats of the 1990s. While it is critical that we continue to innovate, it is also critical that we work together to implement new technologies in a rational manner that serves all stakeholders. These Exhibitor Requirements represent a first step in that process.”

Kim Pedersen, UNIC VP and chair of the organization's recently established technology committee, commented, “High-quality sound is essential to ensuring an attractive and competitive cinema-going experience. We must, however, ensure that new innovations in sound can be harnessed by all exhibitors. We therefore welcome the fact that our colleagues at NATO have initiated this important dialogue regarding the latest developments around immersive sound.”

ADVERTISEMENT



REVIEWS

Hunger Games - Mockingjay Pt 1
Film Review: The Hunger Games: Mockingjay - Part 1

Darker, less action-packed first half of the final installment of the popular franchise moves from arenas to rubble aplenty as Jennifer Lawrence’s super-heroine is called upon to serve her beleaguered and much-destroyed nation as propaganda instrument and leader. Fans of the books and previous two films get a less flashy palette here, but the engaging characters and strong story return to stir interest for the scheduled November 2015 finale. More »

Foxcatcher review
Film Review: Foxcatcher

Character is destiny in this masterfully controlled true-crime sports drama that will likely catapult Steve Carell into the Oscar race. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here