Features





Screenvision expands alternative-content offerings

April 21, 2014

filmjournal/photos/stylus/1398588-Driving_Miss_Daisy_Md.jpg

Angela Lansbury and James Earl Jones of 'Driving Miss Daisy.'

Screenvision distributed more alternative-content programs than ever in 2013, and continues the momentum in 2014 with 11 already-confirmed events and more to come. “We are excited by the range and depth of content offerings that will bring moviegoers through our exhibiting partners’ theatres,” says Darryl Schaffer, executive VP, operations and exhibitor relations.

Screenvision partnered with Arts Alliance Media in 2013 to distribute the first part of a series including several new productions from the Royal Opera House. The series continues in 2014 with productions including La Boheme, La Traviata and Don Giovanni.

In addition to opera performances, Screenvision has partnered with Broadway producers to bring star-studded live theatre to the big screen. These performances bring a new audience of theatre patrons to cinemas and drive box-office revenue. Screenvision’s next production is Driving Miss Daisy, starring Angela Lansbury and James Earl Jones for North American distribution in early June. The Broadway production of Romeo and Juliet premiered in cinemas earlier this year with a Screenvision red carpet event in New York City attended by its principal actors, Orlando Bloom and Condola Rashad, and received tremendous support from moviegoers during its run. Screenvision anticipates additional programs from the Broadway category in 2014.

2013 was also a great year for family-friendly alternative-content programs such as the BBC’s One Life documentary narrated by Daniel Craig, and My Little Pony: Equestria Girls from Hasbro and Shout! Factory. Following the exceptional box-office performance, Screenvision has again partnered with Hasbro and Shout! Factory to release My Little Pony: Rainbow Rocks in late September and has extended family-friendly programming to include Barbie: The Pearl Princess and Disney XD’s Slugterra: Rise of the Elementals.

Screenvision is dedicated to developing a formidable slate of alternative-content programs that appeal to a range of moviegoers, and this year’s line-up is an expansion of popular offerings.


Screenvision expands alternative-content offerings

April 21, 2014

filmjournal/photos/stylus/1398588-Driving_Miss_Daisy_Md.jpg

Screenvision distributed more alternative-content programs than ever in 2013, and continues the momentum in 2014 with 11 already-confirmed events and more to come. “We are excited by the range and depth of content offerings that will bring moviegoers through our exhibiting partners’ theatres,” says Darryl Schaffer, executive VP, operations and exhibitor relations.

Screenvision partnered with Arts Alliance Media in 2013 to distribute the first part of a series including several new productions from the Royal Opera House. The series continues in 2014 with productions including La Boheme, La Traviata and Don Giovanni.

In addition to opera performances, Screenvision has partnered with Broadway producers to bring star-studded live theatre to the big screen. These performances bring a new audience of theatre patrons to cinemas and drive box-office revenue. Screenvision’s next production is Driving Miss Daisy, starring Angela Lansbury and James Earl Jones for North American distribution in early June. The Broadway production of Romeo and Juliet premiered in cinemas earlier this year with a Screenvision red carpet event in New York City attended by its principal actors, Orlando Bloom and Condola Rashad, and received tremendous support from moviegoers during its run. Screenvision anticipates additional programs from the Broadway category in 2014.

2013 was also a great year for family-friendly alternative-content programs such as the BBC’s One Life documentary narrated by Daniel Craig, and My Little Pony: Equestria Girls from Hasbro and Shout! Factory. Following the exceptional box-office performance, Screenvision has again partnered with Hasbro and Shout! Factory to release My Little Pony: Rainbow Rocks in late September and has extended family-friendly programming to include Barbie: The Pearl Princess and Disney XD’s Slugterra: Rise of the Elementals.

Screenvision is dedicated to developing a formidable slate of alternative-content programs that appeal to a range of moviegoers, and this year’s line-up is an expansion of popular offerings.
Post a Comment
Asterisk (*) is a required field.
* Author: 
Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

More Cinemas

Major Cineplex
Five-star experiences: Major Cineplex celebrates 20 years of deluxe locations

Thailand’s Major Cineplex Group, winner of the 2014 CineAsia “Exhibitor of the Year” Award, has been breaking new ground in many ways since its relatively modest beginnings in 1995–and apparently has quite a few more aces up its sleeves for years to come. More »

Phil Zacheretti
Phoenix rising: Phil Zacheretti oversees 97 screens in eight states

Our Concession Spotlight this month expands beyond just theatre concessions, as we introduce you to Phil Zacheretti, president and CEO of Phoenix Big Cinemas Management (PBCM) in Knoxville, TN More »

CineAsia Intro
Heading to Hong Kong: Annual CineAsia convention focuses on a booming region

The Asia-Pacific market is responsible for an increasingly large share of the global box-office bounty each year, which makes the annual CineAsia convention in Hong Kong a more and more essential event for the international movie exhibition and distribution communities. More »

Cinemarketing 12-14
Art, Heart, Food & Fury: Cinemarketing promotions feed the soul…and stomach

Art in the Arthouse…   In honor of this month’s CineAsia event, we begin our latest “Cinemarketing” overview with an exhibition featuring the exquisite abstract works of Nanchong City, China-born artist Xi Hou More »

ADVERTISEMENT



REVIEWS

Annie review
Film Review: Annie

Here’s an updated Annie for today’s entitled, tech-savvy and racially diverse generation of tweens who can easily relate to the new Annie’s love of luxurious toys. Their parents and other adults may miss the sweet innocence of the original, but they won’t be entirely bored by this frenetic new version of her classic story. More »

The H obbit: The Battle of the Five Armies
Film Review: The Hobbit: The Battle of the Five Armies

After rewriting the rules for modern fantasy cinema, for the better and worse, Peter Jackson’s six-film Tolkien saga slams, bangs and shudders to a long-overdue conclusion. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here