Features





Screenvision expands alternative-content offerings

April 21, 2014

filmjournal/photos/stylus/1398588-Driving_Miss_Daisy_Md.jpg

Angela Lansbury and James Earl Jones of 'Driving Miss Daisy.'

Screenvision distributed more alternative-content programs than ever in 2013, and continues the momentum in 2014 with 11 already-confirmed events and more to come. “We are excited by the range and depth of content offerings that will bring moviegoers through our exhibiting partners’ theatres,” says Darryl Schaffer, executive VP, operations and exhibitor relations.

Screenvision partnered with Arts Alliance Media in 2013 to distribute the first part of a series including several new productions from the Royal Opera House. The series continues in 2014 with productions including La Boheme, La Traviata and Don Giovanni.

In addition to opera performances, Screenvision has partnered with Broadway producers to bring star-studded live theatre to the big screen. These performances bring a new audience of theatre patrons to cinemas and drive box-office revenue. Screenvision’s next production is Driving Miss Daisy, starring Angela Lansbury and James Earl Jones for North American distribution in early June. The Broadway production of Romeo and Juliet premiered in cinemas earlier this year with a Screenvision red carpet event in New York City attended by its principal actors, Orlando Bloom and Condola Rashad, and received tremendous support from moviegoers during its run. Screenvision anticipates additional programs from the Broadway category in 2014.

2013 was also a great year for family-friendly alternative-content programs such as the BBC’s One Life documentary narrated by Daniel Craig, and My Little Pony: Equestria Girls from Hasbro and Shout! Factory. Following the exceptional box-office performance, Screenvision has again partnered with Hasbro and Shout! Factory to release My Little Pony: Rainbow Rocks in late September and has extended family-friendly programming to include Barbie: The Pearl Princess and Disney XD’s Slugterra: Rise of the Elementals.

Screenvision is dedicated to developing a formidable slate of alternative-content programs that appeal to a range of moviegoers, and this year’s line-up is an expansion of popular offerings.


Screenvision expands alternative-content offerings

April 21, 2014

filmjournal/photos/stylus/1398588-Driving_Miss_Daisy_Md.jpg

Screenvision distributed more alternative-content programs than ever in 2013, and continues the momentum in 2014 with 11 already-confirmed events and more to come. “We are excited by the range and depth of content offerings that will bring moviegoers through our exhibiting partners’ theatres,” says Darryl Schaffer, executive VP, operations and exhibitor relations.

Screenvision partnered with Arts Alliance Media in 2013 to distribute the first part of a series including several new productions from the Royal Opera House. The series continues in 2014 with productions including La Boheme, La Traviata and Don Giovanni.

In addition to opera performances, Screenvision has partnered with Broadway producers to bring star-studded live theatre to the big screen. These performances bring a new audience of theatre patrons to cinemas and drive box-office revenue. Screenvision’s next production is Driving Miss Daisy, starring Angela Lansbury and James Earl Jones for North American distribution in early June. The Broadway production of Romeo and Juliet premiered in cinemas earlier this year with a Screenvision red carpet event in New York City attended by its principal actors, Orlando Bloom and Condola Rashad, and received tremendous support from moviegoers during its run. Screenvision anticipates additional programs from the Broadway category in 2014.

2013 was also a great year for family-friendly alternative-content programs such as the BBC’s One Life documentary narrated by Daniel Craig, and My Little Pony: Equestria Girls from Hasbro and Shout! Factory. Following the exceptional box-office performance, Screenvision has again partnered with Hasbro and Shout! Factory to release My Little Pony: Rainbow Rocks in late September and has extended family-friendly programming to include Barbie: The Pearl Princess and Disney XD’s Slugterra: Rise of the Elementals.

Screenvision is dedicated to developing a formidable slate of alternative-content programs that appeal to a range of moviegoers, and this year’s line-up is an expansion of popular offerings.
Post a Comment
Asterisk (*) is a required field.
* Author: 
Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

More Cinemas

Starplex
Starplex Enterprise: Samsung and Barco light up Ridgefield Park lobby

“Cinemas are such visual and content-rich venues that integrating dynamic digital signage is a natural fit,” notes Thomas Evans from Samsung Electronics America. More »

John Curry
Spicing up Regal: John Curry oversees concessions at nation’s largest circuit

This month’s “Concession Spotlight” moves back to the exhibitor side with a profile of John Curry, senior VP of food service and Cinebarre at leading circuit Regal Entertainment Group. More »

Cinemarketing 10-14
The power to promote: Cinemarketing concepts from around the globe

After soliciting exclusive insights from the top marketers of films and the theatrical experience, Film Journal International will now present on a regular basis some of the best in movie marketing from around the world. More »

Grand Geneva
From the Heartland: Midwestern exhibitors gather at the Grand Geneva Resort

Each year, vice president of Rouman Amusement Company George Rouman and vice president of F&F Management John Scaletta attempt to “find some type of a trend, or something important, or some key issue” affecting the movie theatre industry which they can explore at the Geneva Convention, says Rouman. More »

ADVERTISEMENT



REVIEWS

The Maze Runner
Film Review: The Maze Runner

Youths try to break out of a deadly maze in the latest young-adult doomsday thriller. More »

This is Where I Leave You
Film Review: This Is Where I Leave You

Siblings bond, fight and face new problems after the death of their father in an ensemble dramedy based on the best-selling novel. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here