Features





Cinema: The best entertainment value

June 13, 2014

-By Christof Papousek, Managing Partner, Cineplexx International


filmjournal/photos/stylus/1402528-Cineplexx_Feature_Md.jpg
American film productions achieved worldwide box-office revenues of $36 billion (€26 billion) in 2013. That’s a record! Cinema is expanding worldwide and the momentum in film production continues unabated. An average of 13 new cinema screens are erected every day in China. This year should also see 200 new screens going up in Pakistan. Cinema is growing fast in India, too, with Latin America and Russia not far behind.

The cinema market is becoming more global, which means that global trends, as well as various local preferences from different markets, now come together to be included in new film productions. The productions are varied, the genres diverse. Cinema is a large and comprehensive source of perfect leisure entertainment.

Nevertheless, the year 2013 was a bit difficult and 2014 will be as well, especially in mature markets such as North America and Western Europe. The dynamics of growth in new markets are still providing a fillip to the film industry, however. In more traditional markets, there are many side effects that are having a negative impact on the total number of visitors. The weather deserves mention here, but even more important is the impact of major sporting events and other mega-events in various countries. The 2014 World Cup is one example. During this time, cinema will of course be forced into a less noticeable role and briefly replaced by soccer. Debuts are set to occur before and after the World Cup, during which only smaller productions will tend to be released. This will naturally affect consumer spending and the number of tickets sold.

In 2015 we expect big blockbusters that should be unaffected by sports or other major planned events. A new James Bond film is to be released, followed by a resumption of the sequel to Fast & Furious. At the end of the year, we can look forward to George Lucas’ film version of Star Wars: Episode VII.

The major productions are enjoying ever-improving quality in theatres; operators are constantly called upon to upgrade their cinemas. The digital revolution in film projection is now being followed by the expansion of three-dimensional sound. Sound formats like Dolby Atmos and Barco Auro are conquering cinemas and delighting audiences with multichannel sound. The number of speakers in cinema auditoriums is increasing, and positioning them on the ceilings now allows three-dimensional sound quality, which audiences particularly enjoy. As far as projection goes, digital projection is now heading toward 4K, which corresponds to eight times the resolution of what we have so far witnessed and considered to be perfect. Image frequency is also sometimes raised (high frame rate) to 48 frames per second. This allows for particularly sharp images and eliminates any blurriness in 3D projection.

The greatest technical innovation in the field of projection is yet to come, however: laser projection. Major technology developers are working hard to bring this new projection system to market. Manufacturers like Sony, Christie and IMAX plan to offer laser projectors that provide an even wider color gamut and even better light intensity. Laser projection is expected to be ready for the market in 2016.

Cinemas are also investing in constantly improving seating comfort. There is a trend towards wider seats and VIP auditoriums or VIP rows in larger auditoriums. The last two to three rows are equipped with comfortable leather armchairs with greater legroom and small tables between them for stowing popcorn, Coca-Cola, or handbags.

All these developments are happening constantly. Cinema operators are meeting the challenge and are willing to make the necessary investments. This is the only way to constantly renew audiences’ enthusiasm.

If we look at all the investments in image and sound and at the stories that great filmmakers are telling us, we can see it clearly: All this is a fantastic experience which the home cinema could never offer. The big screen is something unique. The cinema experience is also special because audiences experience films together with others. The shared experience is always a reason why a lot of money is spent on certain leisure activities like pop concerts, ski races, football games between top teams, and even Formula 1 races, where ticket prices are often between €50 and €150. If we bear in mind that visitors in Western Europe pay an average of about €8 for a cinema ticket and get over two hours of perfect entertainment, it is obvious that cinema has “the best entertainment value."


Cinema: The best entertainment value

June 13, 2014

-By Christof Papousek, Managing Partner, Cineplexx International


filmjournal/photos/stylus/1402528-Cineplexx_Feature_Md.jpg

American film productions achieved worldwide box-office revenues of $36 billion (€26 billion) in 2013. That’s a record! Cinema is expanding worldwide and the momentum in film production continues unabated. An average of 13 new cinema screens are erected every day in China. This year should also see 200 new screens going up in Pakistan. Cinema is growing fast in India, too, with Latin America and Russia not far behind.

The cinema market is becoming more global, which means that global trends, as well as various local preferences from different markets, now come together to be included in new film productions. The productions are varied, the genres diverse. Cinema is a large and comprehensive source of perfect leisure entertainment.

Nevertheless, the year 2013 was a bit difficult and 2014 will be as well, especially in mature markets such as North America and Western Europe. The dynamics of growth in new markets are still providing a fillip to the film industry, however. In more traditional markets, there are many side effects that are having a negative impact on the total number of visitors. The weather deserves mention here, but even more important is the impact of major sporting events and other mega-events in various countries. The 2014 World Cup is one example. During this time, cinema will of course be forced into a less noticeable role and briefly replaced by soccer. Debuts are set to occur before and after the World Cup, during which only smaller productions will tend to be released. This will naturally affect consumer spending and the number of tickets sold.

In 2015 we expect big blockbusters that should be unaffected by sports or other major planned events. A new James Bond film is to be released, followed by a resumption of the sequel to Fast & Furious. At the end of the year, we can look forward to George Lucas’ film version of Star Wars: Episode VII.

The major productions are enjoying ever-improving quality in theatres; operators are constantly called upon to upgrade their cinemas. The digital revolution in film projection is now being followed by the expansion of three-dimensional sound. Sound formats like Dolby Atmos and Barco Auro are conquering cinemas and delighting audiences with multichannel sound. The number of speakers in cinema auditoriums is increasing, and positioning them on the ceilings now allows three-dimensional sound quality, which audiences particularly enjoy. As far as projection goes, digital projection is now heading toward 4K, which corresponds to eight times the resolution of what we have so far witnessed and considered to be perfect. Image frequency is also sometimes raised (high frame rate) to 48 frames per second. This allows for particularly sharp images and eliminates any blurriness in 3D projection.

The greatest technical innovation in the field of projection is yet to come, however: laser projection. Major technology developers are working hard to bring this new projection system to market. Manufacturers like Sony, Christie and IMAX plan to offer laser projectors that provide an even wider color gamut and even better light intensity. Laser projection is expected to be ready for the market in 2016.

Cinemas are also investing in constantly improving seating comfort. There is a trend towards wider seats and VIP auditoriums or VIP rows in larger auditoriums. The last two to three rows are equipped with comfortable leather armchairs with greater legroom and small tables between them for stowing popcorn, Coca-Cola, or handbags.

All these developments are happening constantly. Cinema operators are meeting the challenge and are willing to make the necessary investments. This is the only way to constantly renew audiences’ enthusiasm.

If we look at all the investments in image and sound and at the stories that great filmmakers are telling us, we can see it clearly: All this is a fantastic experience which the home cinema could never offer. The big screen is something unique. The cinema experience is also special because audiences experience films together with others. The shared experience is always a reason why a lot of money is spent on certain leisure activities like pop concerts, ski races, football games between top teams, and even Formula 1 races, where ticket prices are often between €50 and €150. If we bear in mind that visitors in Western Europe pay an average of about €8 for a cinema ticket and get over two hours of perfect entertainment, it is obvious that cinema has “the best entertainment value."
Post a Comment
Asterisk (*) is a required field.
* Author: 
Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

More Cinemas

Major Cineplex
Five-star experiences: Major Cineplex celebrates 20 years of deluxe locations

Thailand’s Major Cineplex Group, winner of the 2014 CineAsia “Exhibitor of the Year” Award, has been breaking new ground in many ways since its relatively modest beginnings in 1995–and apparently has quite a few more aces up its sleeves for years to come. More »

Phil Zacheretti
Phoenix rising: Phil Zacheretti oversees 97 screens in eight states

Our Concession Spotlight this month expands beyond just theatre concessions, as we introduce you to Phil Zacheretti, president and CEO of Phoenix Big Cinemas Management (PBCM) in Knoxville, TN More »

CineAsia Intro
Heading to Hong Kong: Annual CineAsia convention focuses on a booming region

The Asia-Pacific market is responsible for an increasingly large share of the global box-office bounty each year, which makes the annual CineAsia convention in Hong Kong a more and more essential event for the international movie exhibition and distribution communities. More »

Cinemarketing 12-14
Art, Heart, Food & Fury: Cinemarketing promotions feed the soul…and stomach

Art in the Arthouse…   In honor of this month’s CineAsia event, we begin our latest “Cinemarketing” overview with an exhibition featuring the exquisite abstract works of Nanchong City, China-born artist Xi Hou More »

ADVERTISEMENT



REVIEWS

Into the Woods
Film Review: Into the Woods

Over-scaled, too dark and only intermittently charming Sondheim musical adaptation does a disservice to a great cast and is often so noisy you can't even appreciate the music. More »

The H obbit: The Battle of the Five Armies
Film Review: The Hobbit: The Battle of the Five Armies

After rewriting the rules for modern fantasy cinema, for the better and worse, Peter Jackson’s six-film Tolkien saga slams, bangs and shudders to a long-overdue conclusion. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here