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Sweet reward: NAC Salutes Nestle’s Tim Farha with Bert Nathan honor

March 21, 2014

-By Anita Watts


filmjournal/photos/stylus/1396508-Fartha_Md.jpg
Each year, the National Association of Concessionaires (NAC) recognizes one of its members with the Bert Nathan Memorial Award for their outstanding work and dedication in the concession industry and within NAC. This year, the recipient is Tim Farha of Nestle USA, a hard-working, dedicated family man and friend to so many of us in the industry. It’s very easy to be thrilled about his winning this award.

Tim Farha grew up in Wichita, Kansas, as the youngest of four sons and a descendant of Lebanese immigrants. He lives and breathes family life and as a part of the Lebanese community in Wichita, it was difficult to get away with anything. By the age of eight, he was working part-time in the small I.G.A. grocery store that his dad and uncle owned. So he doesn’t really know what it’s like to not work. He continued working at the store through high school until he moved to Lawrence to attend the University of Kansas.

Farha began working at the Wagon Wheel Café, which is now ranked as one of the top five college sports bars in the country. The owner, John Wooden, known as “Woo,” became his collegiate counselor as well as his boss. It was during his senior year that the Nestle region manager was eating there one day while Tim was working. He and Woo were friends, and Woo introduced them. His introduction at the bar was his first interview, and he was invited in for a second round of interviews. It went well, but there were no openings at Nestle at the time. But he finally got the phone call and started working for the company in Springfield, Missouri.

Farha began at Nestle in the grocery channel, which fit well with his life’s experience. He was promoted after two years and moved to Kansas City as a region field representative. He continued to move between Kansas, Oklahoma, and Texas and worked both grocery and non-grocery channel positions. In April 1999, he was promoted to one of two national account managers calling on Fleming, the largest grocery distributor at the time. This took him to Dallas, which opened up the opportunity in 2001 to take the role of category sales development manager for specialty channels, the job he holds today, working in the theatre industry.

By this time, Farha had married his lovely wife Sherice and had twin sons, Jonah and Noah, born in 1996. He put down roots in Dallas and declares that “the concession class of trade has the best group of people I have worked with in my 27-year career with Nestle.” He works very closely with national accounts as well as theatre product development and marketing. He also became very active in the NAC and is a current board member. He has developed the silent auction program over the last several years and now chairs the hospitality committee. Nestle has been a longtime sponsor of NAC and Farha keeps them very involved in the organization.

“Joining the NAC has expanded my reach throughout the concession industry by introducing me to both customers and vendors alike who have helped me help them sell more products,” Farha notes. “I started participating in the NAC conventions 12 years ago and I still learn new things and grow courtesy of the NAC. Both the NAC and I have even more potential due to the direction of the NAC leadership. The advancements in the web page, communication, training and introduction of new venues to the organization show positive strides for everyone involved. I suggest everyone get in the game: It is fun, you’ll make friends for life, and if you’re not careful you might learn something.”

Farha reflects, “I’m thankful to all the people who have made a difference in my life, from the day I was born to today. I have learned so much from them. I will do my best to try and spread that knowledge and share it with everyone I encounter. I’m truly blessed and I thank God and my parents for giving me this life to live. I will try and make them proud.”

Tim Farha will receive the Bert Nathan Memorial Award during CinemaCon week and will be roasted and toasted in full honor by his friends and peers. Please reach out to him and give him a pat on the back for this recognition. He loves and supports the theatre industry and is without question a key part of his company’s and his customers’ success.


Sweet reward: NAC Salutes Nestle’s Tim Farha with Bert Nathan honor

March 21, 2014

-By Anita Watts


filmjournal/photos/stylus/1396508-Fartha_Md.jpg

Each year, the National Association of Concessionaires (NAC) recognizes one of its members with the Bert Nathan Memorial Award for their outstanding work and dedication in the concession industry and within NAC. This year, the recipient is Tim Farha of Nestle USA, a hard-working, dedicated family man and friend to so many of us in the industry. It’s very easy to be thrilled about his winning this award.

Tim Farha grew up in Wichita, Kansas, as the youngest of four sons and a descendant of Lebanese immigrants. He lives and breathes family life and as a part of the Lebanese community in Wichita, it was difficult to get away with anything. By the age of eight, he was working part-time in the small I.G.A. grocery store that his dad and uncle owned. So he doesn’t really know what it’s like to not work. He continued working at the store through high school until he moved to Lawrence to attend the University of Kansas.

Farha began working at the Wagon Wheel Café, which is now ranked as one of the top five college sports bars in the country. The owner, John Wooden, known as “Woo,” became his collegiate counselor as well as his boss. It was during his senior year that the Nestle region manager was eating there one day while Tim was working. He and Woo were friends, and Woo introduced them. His introduction at the bar was his first interview, and he was invited in for a second round of interviews. It went well, but there were no openings at Nestle at the time. But he finally got the phone call and started working for the company in Springfield, Missouri.

Farha began at Nestle in the grocery channel, which fit well with his life’s experience. He was promoted after two years and moved to Kansas City as a region field representative. He continued to move between Kansas, Oklahoma, and Texas and worked both grocery and non-grocery channel positions. In April 1999, he was promoted to one of two national account managers calling on Fleming, the largest grocery distributor at the time. This took him to Dallas, which opened up the opportunity in 2001 to take the role of category sales development manager for specialty channels, the job he holds today, working in the theatre industry.

By this time, Farha had married his lovely wife Sherice and had twin sons, Jonah and Noah, born in 1996. He put down roots in Dallas and declares that “the concession class of trade has the best group of people I have worked with in my 27-year career with Nestle.” He works very closely with national accounts as well as theatre product development and marketing. He also became very active in the NAC and is a current board member. He has developed the silent auction program over the last several years and now chairs the hospitality committee. Nestle has been a longtime sponsor of NAC and Farha keeps them very involved in the organization.

“Joining the NAC has expanded my reach throughout the concession industry by introducing me to both customers and vendors alike who have helped me help them sell more products,” Farha notes. “I started participating in the NAC conventions 12 years ago and I still learn new things and grow courtesy of the NAC. Both the NAC and I have even more potential due to the direction of the NAC leadership. The advancements in the web page, communication, training and introduction of new venues to the organization show positive strides for everyone involved. I suggest everyone get in the game: It is fun, you’ll make friends for life, and if you’re not careful you might learn something.”

Farha reflects, “I’m thankful to all the people who have made a difference in my life, from the day I was born to today. I have learned so much from them. I will do my best to try and spread that knowledge and share it with everyone I encounter. I’m truly blessed and I thank God and my parents for giving me this life to live. I will try and make them proud.”

Tim Farha will receive the Bert Nathan Memorial Award during CinemaCon week and will be roasted and toasted in full honor by his friends and peers. Please reach out to him and give him a pat on the back for this recognition. He loves and supports the theatre industry and is without question a key part of his company’s and his customers’ success.
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