Features





Previewing CineEurope: Exhibition community journeys to Barcelona

June 13, 2013

filmjournal/photos/stylus/1378978-CineEurope_Preview_Md.jpg
For the second year in a row, CineEurope is Barcelona-bound. The 22nd edition of the European cinema convention will once again be based at El Centro de Convenciones Internacional de Barcelona June 24-27 and will address all the dramatic changes impacting the movie exhibition business.

“2013 will be our biggest show ever in terms of films being screened, product reels, the tradeshow and attendance,” reports managing director Robert Sunshine. “The cooperation from the film studios is unprecedented this year. In addition to the normal participation from Fox, Disney, Warners, Paramount, Sony and Universal, DreamWorks Animation, DreamWorks Studios (via Mister Smith Entertainment) and Lionsgate have all come onboard.”

Sunshine notes, “Perhaps cooperation is a good theme for this year’s show. It appears that exhibition and distribution are enjoying good times together as we anticipate record numbers this summer from top-grossing films at the box office. The only drawback to this are the financially troubled times that countries in Southern Europe are facing.

“Global cooperation between UNIC [the International Union of Cinemas, Europe’s exhibitor organization] and its U.S. counterpart NATO is also thriving,” Sunshine adds, “and the two groups continue to tackle jointly issues having global consequences.”

Sunshine is also very enthusiastic about the educational component of CineEurope. “Together, UNIC and management at the Film Expo Group have put together an awesome program that, in addition to screening eight movies and product reels, includes sessions on innovative marketing, top exhibitors talking about new technologies and what’s coming down the pike, and alternative content.”

On opening day, Pamela McClintock, senior film reporter at The Hollywood Reporter, will moderate an Exhibitor Roundtable covering such vital topics as digital projection, 3D, immersive sound, high frame rates, laser projection, alternative content and the cinema of the future. The distinguished panel includes Eddy Duquenne, CEO, Kinepolis Group (representing Europe); Miguel Mier, COO, Cinepolis (South America); Ben Murray Bruce, chairman, Silverbird Group (Africa); and Mark Walukevich, senior VP of film, international, National Amusements (North America).

Later that day, Rory Bruer, president of worldwide distribution, Sony Pictures, will deliver the keynote address, followed by an industry address by Phil Clapp, president of UNIC, and the presentation of the UNIC Award of Achievement to former UNIC head Ad Weststrate.
On Tuesday, RealD will offer a product presentation introducing its new Precision White Screen for 3D and 2D and Barco Auro 11.1 will demo its 3D sound system, both at the Cinesa Diagonal Mar.

A Wednesday programming highlight is the Cinema Retail Workshop presented by The Coca-Cola Company. Says Sunshine, “Coke has brought together experts from the retail exhibition community to conduct research and share best practices, and has encouraged these theatre operators to share their real-life experiences on how they made retail in cinemas more productive, innovative and friendly.” Coke, UNIC and CineEurope will also present the first Cinema Retail Achievement Award to a deserving exhibitor at the show.

Another Wednesday highlight is “Event Cinema: New Frontiers in Alternative Content,” a session exploring exciting new possibilities for alternative programming in cinemas beyond opera, live theatre and ballet. The Event Cinema Association will showcase 45 minutes of upcoming live and recorded events as part of the presentation.

As for movies, CineEurope has an exciting lineup of summer attractions: Warner Bros. International’s Pacific Rim and We’re the Millers, Paramount Pictures International’s World War Z, Walt Disney International’s Planes and The Lone Ranger, Universal Pictures International’s Despicable Me 2, 20th Century Fox International’s and DreamWorks Animation’s Turbo, and Lionsgate’s RED 2.

The show culminates on June 27 with a celebratory awards luncheon. As Sunshine notes, “An award is being presented to Mars Entertainment, the first time an exhibitor from Turkey is being feted with one of the top honors. And this was a good year to select Dave Hollis of Disney to be honored, as Disney under his umbrella has scored huge with The Avengers, now the third highest-grossing film of all time, and Iron Man 3, now the fifth largest-grossing film of all time.”


Previewing CineEurope: Exhibition community journeys to Barcelona

June 13, 2013

filmjournal/photos/stylus/1378978-CineEurope_Preview_Md.jpg

For the second year in a row, CineEurope is Barcelona-bound. The 22nd edition of the European cinema convention will once again be based at El Centro de Convenciones Internacional de Barcelona June 24-27 and will address all the dramatic changes impacting the movie exhibition business.

“2013 will be our biggest show ever in terms of films being screened, product reels, the tradeshow and attendance,” reports managing director Robert Sunshine. “The cooperation from the film studios is unprecedented this year. In addition to the normal participation from Fox, Disney, Warners, Paramount, Sony and Universal, DreamWorks Animation, DreamWorks Studios (via Mister Smith Entertainment) and Lionsgate have all come onboard.”

Sunshine notes, “Perhaps cooperation is a good theme for this year’s show. It appears that exhibition and distribution are enjoying good times together as we anticipate record numbers this summer from top-grossing films at the box office. The only drawback to this are the financially troubled times that countries in Southern Europe are facing.

“Global cooperation between UNIC [the International Union of Cinemas, Europe’s exhibitor organization] and its U.S. counterpart NATO is also thriving,” Sunshine adds, “and the two groups continue to tackle jointly issues having global consequences.”

Sunshine is also very enthusiastic about the educational component of CineEurope. “Together, UNIC and management at the Film Expo Group have put together an awesome program that, in addition to screening eight movies and product reels, includes sessions on innovative marketing, top exhibitors talking about new technologies and what’s coming down the pike, and alternative content.”

On opening day, Pamela McClintock, senior film reporter at The Hollywood Reporter, will moderate an Exhibitor Roundtable covering such vital topics as digital projection, 3D, immersive sound, high frame rates, laser projection, alternative content and the cinema of the future. The distinguished panel includes Eddy Duquenne, CEO, Kinepolis Group (representing Europe); Miguel Mier, COO, Cinepolis (South America); Ben Murray Bruce, chairman, Silverbird Group (Africa); and Mark Walukevich, senior VP of film, international, National Amusements (North America).

Later that day, Rory Bruer, president of worldwide distribution, Sony Pictures, will deliver the keynote address, followed by an industry address by Phil Clapp, president of UNIC, and the presentation of the UNIC Award of Achievement to former UNIC head Ad Weststrate.
On Tuesday, RealD will offer a product presentation introducing its new Precision White Screen for 3D and 2D and Barco Auro 11.1 will demo its 3D sound system, both at the Cinesa Diagonal Mar.

A Wednesday programming highlight is the Cinema Retail Workshop presented by The Coca-Cola Company. Says Sunshine, “Coke has brought together experts from the retail exhibition community to conduct research and share best practices, and has encouraged these theatre operators to share their real-life experiences on how they made retail in cinemas more productive, innovative and friendly.” Coke, UNIC and CineEurope will also present the first Cinema Retail Achievement Award to a deserving exhibitor at the show.

Another Wednesday highlight is “Event Cinema: New Frontiers in Alternative Content,” a session exploring exciting new possibilities for alternative programming in cinemas beyond opera, live theatre and ballet. The Event Cinema Association will showcase 45 minutes of upcoming live and recorded events as part of the presentation.

As for movies, CineEurope has an exciting lineup of summer attractions: Warner Bros. International’s Pacific Rim and We’re the Millers, Paramount Pictures International’s World War Z, Walt Disney International’s Planes and The Lone Ranger, Universal Pictures International’s Despicable Me 2, 20th Century Fox International’s and DreamWorks Animation’s Turbo, and Lionsgate’s RED 2.

The show culminates on June 27 with a celebratory awards luncheon. As Sunshine notes, “An award is being presented to Mars Entertainment, the first time an exhibitor from Turkey is being feted with one of the top honors. And this was a good year to select Dave Hollis of Disney to be honored, as Disney under his umbrella has scored huge with The Avengers, now the third highest-grossing film of all time, and Iron Man 3, now the fifth largest-grossing film of all time.”
Post a Comment
Asterisk (*) is a required field.
* Author: 
Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

More Cinemas

Major Cineplex
Five-star experiences: Major Cineplex celebrates 20 years of deluxe locations

Thailand’s Major Cineplex Group, winner of the 2014 CineAsia “Exhibitor of the Year” Award, has been breaking new ground in many ways since its relatively modest beginnings in 1995–and apparently has quite a few more aces up its sleeves for years to come. More »

Phil Zacheretti
Phoenix rising: Phil Zacheretti oversees 97 screens in eight states

Our Concession Spotlight this month expands beyond just theatre concessions, as we introduce you to Phil Zacheretti, president and CEO of Phoenix Big Cinemas Management (PBCM) in Knoxville, TN More »

CineAsia Intro
Heading to Hong Kong: Annual CineAsia convention focuses on a booming region

The Asia-Pacific market is responsible for an increasingly large share of the global box-office bounty each year, which makes the annual CineAsia convention in Hong Kong a more and more essential event for the international movie exhibition and distribution communities. More »

Cinemarketing 12-14
Art, Heart, Food & Fury: Cinemarketing promotions feed the soul…and stomach

Art in the Arthouse…   In honor of this month’s CineAsia event, we begin our latest “Cinemarketing” overview with an exhibition featuring the exquisite abstract works of Nanchong City, China-born artist Xi Hou More »

ADVERTISEMENT



REVIEWS

Annie review
Film Review: Annie

Here’s an updated Annie for today’s entitled, tech-savvy and racially diverse generation of tweens who can easily relate to the new Annie’s love of luxurious toys. Their parents and other adults may miss the sweet innocence of the original, but they won’t be entirely bored by this frenetic new version of her classic story. More »

The H obbit: The Battle of the Five Armies
Film Review: The Hobbit: The Battle of the Five Armies

After rewriting the rules for modern fantasy cinema, for the better and worse, Peter Jackson’s six-film Tolkien saga slams, bangs and shudders to a long-overdue conclusion. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here