Features





Previewing CineEurope: Exhibition community journeys to Barcelona

June 13, 2013

filmjournal/photos/stylus/1378978-CineEurope_Preview_Md.jpg
For the second year in a row, CineEurope is Barcelona-bound. The 22nd edition of the European cinema convention will once again be based at El Centro de Convenciones Internacional de Barcelona June 24-27 and will address all the dramatic changes impacting the movie exhibition business.

“2013 will be our biggest show ever in terms of films being screened, product reels, the tradeshow and attendance,” reports managing director Robert Sunshine. “The cooperation from the film studios is unprecedented this year. In addition to the normal participation from Fox, Disney, Warners, Paramount, Sony and Universal, DreamWorks Animation, DreamWorks Studios (via Mister Smith Entertainment) and Lionsgate have all come onboard.”

Sunshine notes, “Perhaps cooperation is a good theme for this year’s show. It appears that exhibition and distribution are enjoying good times together as we anticipate record numbers this summer from top-grossing films at the box office. The only drawback to this are the financially troubled times that countries in Southern Europe are facing.

“Global cooperation between UNIC [the International Union of Cinemas, Europe’s exhibitor organization] and its U.S. counterpart NATO is also thriving,” Sunshine adds, “and the two groups continue to tackle jointly issues having global consequences.”

Sunshine is also very enthusiastic about the educational component of CineEurope. “Together, UNIC and management at the Film Expo Group have put together an awesome program that, in addition to screening eight movies and product reels, includes sessions on innovative marketing, top exhibitors talking about new technologies and what’s coming down the pike, and alternative content.”

On opening day, Pamela McClintock, senior film reporter at The Hollywood Reporter, will moderate an Exhibitor Roundtable covering such vital topics as digital projection, 3D, immersive sound, high frame rates, laser projection, alternative content and the cinema of the future. The distinguished panel includes Eddy Duquenne, CEO, Kinepolis Group (representing Europe); Miguel Mier, COO, Cinepolis (South America); Ben Murray Bruce, chairman, Silverbird Group (Africa); and Mark Walukevich, senior VP of film, international, National Amusements (North America).

Later that day, Rory Bruer, president of worldwide distribution, Sony Pictures, will deliver the keynote address, followed by an industry address by Phil Clapp, president of UNIC, and the presentation of the UNIC Award of Achievement to former UNIC head Ad Weststrate.
On Tuesday, RealD will offer a product presentation introducing its new Precision White Screen for 3D and 2D and Barco Auro 11.1 will demo its 3D sound system, both at the Cinesa Diagonal Mar.

A Wednesday programming highlight is the Cinema Retail Workshop presented by The Coca-Cola Company. Says Sunshine, “Coke has brought together experts from the retail exhibition community to conduct research and share best practices, and has encouraged these theatre operators to share their real-life experiences on how they made retail in cinemas more productive, innovative and friendly.” Coke, UNIC and CineEurope will also present the first Cinema Retail Achievement Award to a deserving exhibitor at the show.

Another Wednesday highlight is “Event Cinema: New Frontiers in Alternative Content,” a session exploring exciting new possibilities for alternative programming in cinemas beyond opera, live theatre and ballet. The Event Cinema Association will showcase 45 minutes of upcoming live and recorded events as part of the presentation.

As for movies, CineEurope has an exciting lineup of summer attractions: Warner Bros. International’s Pacific Rim and We’re the Millers, Paramount Pictures International’s World War Z, Walt Disney International’s Planes and The Lone Ranger, Universal Pictures International’s Despicable Me 2, 20th Century Fox International’s and DreamWorks Animation’s Turbo, and Lionsgate’s RED 2.

The show culminates on June 27 with a celebratory awards luncheon. As Sunshine notes, “An award is being presented to Mars Entertainment, the first time an exhibitor from Turkey is being feted with one of the top honors. And this was a good year to select Dave Hollis of Disney to be honored, as Disney under his umbrella has scored huge with The Avengers, now the third highest-grossing film of all time, and Iron Man 3, now the fifth largest-grossing film of all time.”


Previewing CineEurope: Exhibition community journeys to Barcelona

June 13, 2013

filmjournal/photos/stylus/1378978-CineEurope_Preview_Md.jpg

For the second year in a row, CineEurope is Barcelona-bound. The 22nd edition of the European cinema convention will once again be based at El Centro de Convenciones Internacional de Barcelona June 24-27 and will address all the dramatic changes impacting the movie exhibition business.

“2013 will be our biggest show ever in terms of films being screened, product reels, the tradeshow and attendance,” reports managing director Robert Sunshine. “The cooperation from the film studios is unprecedented this year. In addition to the normal participation from Fox, Disney, Warners, Paramount, Sony and Universal, DreamWorks Animation, DreamWorks Studios (via Mister Smith Entertainment) and Lionsgate have all come onboard.”

Sunshine notes, “Perhaps cooperation is a good theme for this year’s show. It appears that exhibition and distribution are enjoying good times together as we anticipate record numbers this summer from top-grossing films at the box office. The only drawback to this are the financially troubled times that countries in Southern Europe are facing.

“Global cooperation between UNIC [the International Union of Cinemas, Europe’s exhibitor organization] and its U.S. counterpart NATO is also thriving,” Sunshine adds, “and the two groups continue to tackle jointly issues having global consequences.”

Sunshine is also very enthusiastic about the educational component of CineEurope. “Together, UNIC and management at the Film Expo Group have put together an awesome program that, in addition to screening eight movies and product reels, includes sessions on innovative marketing, top exhibitors talking about new technologies and what’s coming down the pike, and alternative content.”

On opening day, Pamela McClintock, senior film reporter at The Hollywood Reporter, will moderate an Exhibitor Roundtable covering such vital topics as digital projection, 3D, immersive sound, high frame rates, laser projection, alternative content and the cinema of the future. The distinguished panel includes Eddy Duquenne, CEO, Kinepolis Group (representing Europe); Miguel Mier, COO, Cinepolis (South America); Ben Murray Bruce, chairman, Silverbird Group (Africa); and Mark Walukevich, senior VP of film, international, National Amusements (North America).

Later that day, Rory Bruer, president of worldwide distribution, Sony Pictures, will deliver the keynote address, followed by an industry address by Phil Clapp, president of UNIC, and the presentation of the UNIC Award of Achievement to former UNIC head Ad Weststrate.
On Tuesday, RealD will offer a product presentation introducing its new Precision White Screen for 3D and 2D and Barco Auro 11.1 will demo its 3D sound system, both at the Cinesa Diagonal Mar.

A Wednesday programming highlight is the Cinema Retail Workshop presented by The Coca-Cola Company. Says Sunshine, “Coke has brought together experts from the retail exhibition community to conduct research and share best practices, and has encouraged these theatre operators to share their real-life experiences on how they made retail in cinemas more productive, innovative and friendly.” Coke, UNIC and CineEurope will also present the first Cinema Retail Achievement Award to a deserving exhibitor at the show.

Another Wednesday highlight is “Event Cinema: New Frontiers in Alternative Content,” a session exploring exciting new possibilities for alternative programming in cinemas beyond opera, live theatre and ballet. The Event Cinema Association will showcase 45 minutes of upcoming live and recorded events as part of the presentation.

As for movies, CineEurope has an exciting lineup of summer attractions: Warner Bros. International’s Pacific Rim and We’re the Millers, Paramount Pictures International’s World War Z, Walt Disney International’s Planes and The Lone Ranger, Universal Pictures International’s Despicable Me 2, 20th Century Fox International’s and DreamWorks Animation’s Turbo, and Lionsgate’s RED 2.

The show culminates on June 27 with a celebratory awards luncheon. As Sunshine notes, “An award is being presented to Mars Entertainment, the first time an exhibitor from Turkey is being feted with one of the top honors. And this was a good year to select Dave Hollis of Disney to be honored, as Disney under his umbrella has scored huge with The Avengers, now the third highest-grossing film of all time, and Iron Man 3, now the fifth largest-grossing film of all time.”
Post a Comment
Asterisk (*) is a required field.
* Author: 
Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

More Cinemas

Grand Geneva
From the Heartland: Midwestern exhibitors gather at the Grand Geneva Resort

Each year, vice president of Rouman Amusement Company George Rouman and vice president of F&F Management John Scaletta attempt to “find some type of a trend, or something important, or some key issue” affecting the movie theatre industry which they can explore at the Geneva Convention, says Rouman. More »

Karmitz
Cinema on the Seine: France’s Marin Karmitz celebrates 40 years in the movie business

Over the course of his illustrious career in the business of cinéma, Marin Karmitz has worn many hats: cinematographer, director, producer and exhibitor, bookstore operator, architect and visionary, urban planner, cultural and political activist, philosopher. More »

Schiefelbein
On the Scene: Neely Schiefelbein brings marketing savvy to cinemas

This month’s Concession Spotlight swings back to the supply side of the industry with a profile of Neely Schiefelbein, VP of sales at Cinema Scene Marketing. More »

LHAT
All-star players: League of Historic Theatres lands in New York City

“With almost 400 attending, this was our largest conference to date,” says Ken Stein, executive director of the League of Historic American Theatres. More »

ADVERTISEMENT



REVIEWS

The Drop review
Film Review: The Drop

An excellent cast carries this familiar crime story that relies on revelations a little far-fetched. More »

Dolphin Tale 2
Film Review: Dolphin Tale 2

Handicapped dolphin Winter finds a new friend in this wholesome sequel to a family favorite. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here