Features





TV and film industries launch information campaign for parents

March 1, 2013

The television and film industries announced plans to roll out a national multimedia campaign to inform parents about the many tools that can help them manage what their children see on television and at the movies.

The industries will enter the national conversation on violent behavior by launching a national educational campaign through communications channels including television public-service announcements, educational and informational websites, in-theatre advertising, and other media.

The objectives of the initiative are to remind parents that TV and film rating systems, parental controls in TV sets and set-top boxes, and a variety of informational resources are available to help families learn and practice “media literacy,” and that these readily available elements can aid decision-making about viewing and experiencing content; block content that may be objectionable for children; and inform families about how to better control, filter and evaluate the content they’re viewing.

The consumer awareness initiative is sponsored by the Motion Picture Association of America (MPAA), National Association of Broadcasters (NAB), National Cable & Telecommunications Association (NCTA), National Association of Theatre Owners (NATO), American Cable Association (ACA) and the member companies of those groups, as well as DirecTV and Verizon FiOS.

Campaign participants will roll out a variety of initiatives in coming months to promote and publicize tools and information for parents.

* Public Service Advertising (which can be viewed here) will air on broadcast, cable and other multichannel video outlets reminding parents of where to find and how to use the TV and film rating systems, and parental-control blocking technology. The advertising includes video spots previously created by The Ad Council, as well as video spots created by cable and broadcast outlets and their trade associations.

* Advertising about the film rating system will be produced and featured in movie theaters nationwide.

* A multifaceted and recently redesigned website, www.TheTVBoss.org, will provide a one-stop solution for consumers seeking more information about the TV and movie ratings systems, parental control technology and media literacy.

* A recently re-launched informational website, www.FilmRatings.com, will focus on the film rating system, providing rating descriptors unique to each movie as well as detailed information on the meaning of specific ratings.

* Campaign participants will use multiple communication channels at their disposal, including digital assets and social media, in concert with the many ways in which their combined workforces interact with consumers, to help inform viewers and customers of where to find information on the ratings systems, and how to activate and use TV parental controls.

* Broadcasters, in consultation with the Associated Press, the Entertainment Industries Council, and other groups, will develop public-service initiatives related to mental health, including creating a style guide to help educate journalists, television and film producers, directors, and writers on mental health terminology.


TV and film industries launch information campaign for parents

March 1, 2013

The television and film industries announced plans to roll out a national multimedia campaign to inform parents about the many tools that can help them manage what their children see on television and at the movies.

The industries will enter the national conversation on violent behavior by launching a national educational campaign through communications channels including television public-service announcements, educational and informational websites, in-theatre advertising, and other media.

The objectives of the initiative are to remind parents that TV and film rating systems, parental controls in TV sets and set-top boxes, and a variety of informational resources are available to help families learn and practice “media literacy,” and that these readily available elements can aid decision-making about viewing and experiencing content; block content that may be objectionable for children; and inform families about how to better control, filter and evaluate the content they’re viewing.

The consumer awareness initiative is sponsored by the Motion Picture Association of America (MPAA), National Association of Broadcasters (NAB), National Cable & Telecommunications Association (NCTA), National Association of Theatre Owners (NATO), American Cable Association (ACA) and the member companies of those groups, as well as DirecTV and Verizon FiOS.

Campaign participants will roll out a variety of initiatives in coming months to promote and publicize tools and information for parents.

* Public Service Advertising (which can be viewed here) will air on broadcast, cable and other multichannel video outlets reminding parents of where to find and how to use the TV and film rating systems, and parental-control blocking technology. The advertising includes video spots previously created by The Ad Council, as well as video spots created by cable and broadcast outlets and their trade associations.

* Advertising about the film rating system will be produced and featured in movie theaters nationwide.

* A multifaceted and recently redesigned website, www.TheTVBoss.org, will provide a one-stop solution for consumers seeking more information about the TV and movie ratings systems, parental control technology and media literacy.

* A recently re-launched informational website, www.FilmRatings.com, will focus on the film rating system, providing rating descriptors unique to each movie as well as detailed information on the meaning of specific ratings.

* Campaign participants will use multiple communication channels at their disposal, including digital assets and social media, in concert with the many ways in which their combined workforces interact with consumers, to help inform viewers and customers of where to find information on the ratings systems, and how to activate and use TV parental controls.

* Broadcasters, in consultation with the Associated Press, the Entertainment Industries Council, and other groups, will develop public-service initiatives related to mental health, including creating a style guide to help educate journalists, television and film producers, directors, and writers on mental health terminology.
Post a Comment
Asterisk (*) is a required field.
* Author: 
Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

More Movies

What We Do in the Shadows feature
Reality Bites: Jemaine Clement and Taika Waititi's mock-doc 'What We Do in the Shadows' makes light of vampire roommates

In one of What We Do in the Shadows’ most memorable scenes, a trio of vampires sharing an apartment in Wellington, New Zealand is introduced to the marvels of modern (read: anything post-World War II) technology. More »

Timbuktu feature
Defying jihad: Abderrahmane Sissako’s acclaimed ‘Timbuktu’ dramatizes a city under siege

In Bamako (2007), Abderrahmane Sissako put the World Bank and the International Monetary Fund on trial in Mali. In his latest narrative feature, Timbuktu, his “defendants” are the jihadists who occupied that Malian city two years ago. More »

Still Alice feature
Through the Looking Glass: Westmoreland and Glatzer’s ‘Still Alice’ stars Julianne Moore as a professor facing early Alzheimer’s

If one were to flash-forward a few weeks, it would not be difficult to imagine a couple of Academy Awards going to the Most Minimal Emoting in Starring Categories. More »

Black Sea feature
Unfathomable: Kevin Macdonald directs Jude Law in ‘Black Sea’ thriller about rogue submariners on a treasure hunt

A Russian submarine disaster was the start of Black Sea, an underwater adventure starring Jude Law that Focus Features is releasing on Jan. 23. More »

ADVERTISEMENT



REVIEWS

The Wedding Ringer
Film Review: The Wedding Ringer

Intermittently amusing bro-comedy trifle that confirms Kevin Hart's talent, though not his taste in material. More »

Paddington
Film Review: Paddington

This feel-good, looks-great first-time big-screen adaptation of the beloved British children's stories about a stowaway Peruvian bear finding his, er, bearings in London is much more than just, oops, bearable. The handsome production greatly benefits from a top-notch cast of some of the U.K.’s finest actors and its beautiful blend of CGI-enriched live action and animated ursine star. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here