News





Screenvision unveils 'Front & Center' preshow

April 1, 2014

Screenvision announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as “Front & Center” and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising.

“As we enter the upfront season, we’re confident the preshow’s new dynamic look and design will be another selling point for brands looking to appeal to Screenvision’s cinema audience of youthful, engaged buyers,” said John McCauley, senior VP of strategic alliances at Screenvision. “It really is all about creating a platform for the brands we work with to shine, and give them the creative media solutions that will enhance their advertising spend.”

Screenvision’s 20-minute preshow delivers for brands 56% awareness of their specific ads. The Front & Center preshow runs three entertainment blocks per show and this past month featured Fox’s Rio 2, NBC’s “Crisis,” “Believe” and “The Tonight Show Starring Jimmy Fallon,” FX’s “The Americans,” ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. Additionally, the enhanced preshow provides brands more opportunities to have increased presence through a suite of creative media solutions to further engage with moviegoers, including custom-branded content segments; sponsorship of show segments, music, trivia or the entire preshow; custom promos and interstitials, and interactive engagement such as Shazam.

“For the past two years, Screenvision’s preshow platform has enabled us to showcase our programming in an engaging and unskippable medium,” says Lance Reiss, VP of marketing at FX Networks. “With the evolution of its preshow, Screenvision has furthered its commitment to showcase our content, increasing our opportunities to drive interest and tune into our programming. We look forward to continued success with them.”


Screenvision unveils 'Front & Center' preshow

April 1, 2014

Screenvision announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as “Front & Center” and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising.

“As we enter the upfront season, we’re confident the preshow’s new dynamic look and design will be another selling point for brands looking to appeal to Screenvision’s cinema audience of youthful, engaged buyers,” said John McCauley, senior VP of strategic alliances at Screenvision. “It really is all about creating a platform for the brands we work with to shine, and give them the creative media solutions that will enhance their advertising spend.”

Screenvision’s 20-minute preshow delivers for brands 56% awareness of their specific ads. The Front & Center preshow runs three entertainment blocks per show and this past month featured Fox’s Rio 2, NBC’s “Crisis,” “Believe” and “The Tonight Show Starring Jimmy Fallon,” FX’s “The Americans,” ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. Additionally, the enhanced preshow provides brands more opportunities to have increased presence through a suite of creative media solutions to further engage with moviegoers, including custom-branded content segments; sponsorship of show segments, music, trivia or the entire preshow; custom promos and interstitials, and interactive engagement such as Shazam.

“For the past two years, Screenvision’s preshow platform has enabled us to showcase our programming in an engaging and unskippable medium,” says Lance Reiss, VP of marketing at FX Networks. “With the evolution of its preshow, Screenvision has furthered its commitment to showcase our content, increasing our opportunities to drive interest and tune into our programming. We look forward to continued success with them.”

More Cinemas

CineAsia to honor Major Cineplex's Vicha Poolvarluk

Vicha Poolvarluk, chairman of Major Cineplex Group, will receive the 2014 “Exhibitor of the Year” Award at CineAsia More »

Event cinema nominations are announced

The Event Cinema Association announced the nominations for its second annual ECA Awards More »

Australian International Movie Convention announces diverse program

The 69th Australian International Movie Convention will be held Oct. 12-16 at Jupiters Hotel & Casino More »

CineAsia 2014 to honor Indonesian film producer Maya Barack-Evans

Film producer and anti-piracy campaigner Maya Barack-Evans will be honored with the Asia-Pacific Copyright Educator (ACE) Award at CineAsia 2014. More »

ADVERTISEMENT



REVIEWS

The Equalizer Review
Film Review: The Equalizer

Former agent is drawn out of hiding to fight a Russian gang in a reboot of the 1980s television series. More »

The Boxtrolls
Film Review: The Boxtrolls

Another amazingly meticulous and stylish stop-motion tale from the Laika studio, this time focusing on a boy adopted by a population of maligned underground trolls. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here