News





Screenvision unveils 'Front & Center' preshow

April 1, 2014

Screenvision announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as “Front & Center” and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising.

“As we enter the upfront season, we’re confident the preshow’s new dynamic look and design will be another selling point for brands looking to appeal to Screenvision’s cinema audience of youthful, engaged buyers,” said John McCauley, senior VP of strategic alliances at Screenvision. “It really is all about creating a platform for the brands we work with to shine, and give them the creative media solutions that will enhance their advertising spend.”

Screenvision’s 20-minute preshow delivers for brands 56% awareness of their specific ads. The Front & Center preshow runs three entertainment blocks per show and this past month featured Fox’s Rio 2, NBC’s “Crisis,” “Believe” and “The Tonight Show Starring Jimmy Fallon,” FX’s “The Americans,” ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. Additionally, the enhanced preshow provides brands more opportunities to have increased presence through a suite of creative media solutions to further engage with moviegoers, including custom-branded content segments; sponsorship of show segments, music, trivia or the entire preshow; custom promos and interstitials, and interactive engagement such as Shazam.

“For the past two years, Screenvision’s preshow platform has enabled us to showcase our programming in an engaging and unskippable medium,” says Lance Reiss, VP of marketing at FX Networks. “With the evolution of its preshow, Screenvision has furthered its commitment to showcase our content, increasing our opportunities to drive interest and tune into our programming. We look forward to continued success with them.”


Screenvision unveils 'Front & Center' preshow

April 1, 2014

Screenvision announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as “Front & Center” and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising.

“As we enter the upfront season, we’re confident the preshow’s new dynamic look and design will be another selling point for brands looking to appeal to Screenvision’s cinema audience of youthful, engaged buyers,” said John McCauley, senior VP of strategic alliances at Screenvision. “It really is all about creating a platform for the brands we work with to shine, and give them the creative media solutions that will enhance their advertising spend.”

Screenvision’s 20-minute preshow delivers for brands 56% awareness of their specific ads. The Front & Center preshow runs three entertainment blocks per show and this past month featured Fox’s Rio 2, NBC’s “Crisis,” “Believe” and “The Tonight Show Starring Jimmy Fallon,” FX’s “The Americans,” ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. Additionally, the enhanced preshow provides brands more opportunities to have increased presence through a suite of creative media solutions to further engage with moviegoers, including custom-branded content segments; sponsorship of show segments, music, trivia or the entire preshow; custom promos and interstitials, and interactive engagement such as Shazam.

“For the past two years, Screenvision’s preshow platform has enabled us to showcase our programming in an engaging and unskippable medium,” says Lance Reiss, VP of marketing at FX Networks. “With the evolution of its preshow, Screenvision has furthered its commitment to showcase our content, increasing our opportunities to drive interest and tune into our programming. We look forward to continued success with them.”

More Cinemas

ShowEast to honor Mexican anti-piracy unit

The Mexican Attorney General’s Office’s Specialized Investigations Unit Against Copyright and Industrial Property Crimes will be honored with the Anti-Piracy Latin American Government Leadership Award at ShowEast More »

'Before the Movie' named to Inc. 5000 list

Inc. magazine ranked Before the Movie™ #1166 on its 33rd annual Inc. 5000 list More »

St. Jude to launch 11th 'Thanks and Giving' campaign

The St. Jude “Thanks and Giving” campaign highlights the lifesaving mission of St. Jude Children’s Research Hospital More »

CJ 4DX receives 'Cinema Innovation of the Year' award

CJ 4DPLEX’s 4DX received the "Cinema Innovation of the Year” award from the International 3D and Advanced Imaging Society More »

ADVERTISEMENT



REVIEWS

John Wick
Film Review: John Wick

Retired hit man seeks revenge on Russian mob in an above-average action film. More »

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here