News





Cineplex introduces UltraAVX cinema concept

June 17, 2010

Leading Canadian circuit Cineplex Entertainment is introducing a new concept, Cineplex UltraAVX™—an Ultra Audio Visual Experience.

UltraAVX features screens that are significantly larger on average than Cineplex’s traditional screens, a Dolby digital surround sound system, Christie Solaria 2230 DLP Cinema projectors, and extra-wide high-back rocker seats with a reserved-seating option.

According to Pat Marshall, Cineplex VP, communications and investor relations, "Each element of UltraAVX has been designed based on guest research, as we wanted to build the kind of auditorium that our theatre guests would build if they were the designers.”

To celebrate the launch of UltraAVX, 200 contest winners in both Calgary and Toronto will have the opportunity to attend an advance screening of The Twilight Saga: Eclipse in the UltraAVX auditoriums at Cineplex Odeon Queensway Cinemas in Toronto and the new SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment in Calgary on June 29. The concept makes its public debut at those locations on June 30.

UltraAVX will be added to seven other Cineplex theatres by the end of 2010, with more locations to be added in 2011 and beyond.


Cineplex introduces UltraAVX cinema concept

June 17, 2010

Leading Canadian circuit Cineplex Entertainment is introducing a new concept, Cineplex UltraAVX™—an Ultra Audio Visual Experience.

UltraAVX features screens that are significantly larger on average than Cineplex’s traditional screens, a Dolby digital surround sound system, Christie Solaria 2230 DLP Cinema projectors, and extra-wide high-back rocker seats with a reserved-seating option.

According to Pat Marshall, Cineplex VP, communications and investor relations, "Each element of UltraAVX has been designed based on guest research, as we wanted to build the kind of auditorium that our theatre guests would build if they were the designers.”

To celebrate the launch of UltraAVX, 200 contest winners in both Calgary and Toronto will have the opportunity to attend an advance screening of The Twilight Saga: Eclipse in the UltraAVX auditoriums at Cineplex Odeon Queensway Cinemas in Toronto and the new SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment in Calgary on June 29. The concept makes its public debut at those locations on June 30.

UltraAVX will be added to seven other Cineplex theatres by the end of 2010, with more locations to be added in 2011 and beyond.

More Cinemas

CineAsia 2014 to honor Indonesian film producer Maya Barack-Evans

Film producer and anti-piracy campaigner Maya Barack-Evans will be honored with the Asia-Pacific Copyright Educator (ACE) Award at CineAsia 2014. More »

Cineasia 2014 To Honor Japan’s Tokyu Recreation with DLP Cinema® Marketing Achievement Award

Tokyu Recreation Co. Ltd., will be honored with the DLP Cinema® Marketing Achievement Award at CineAsia 2014, schedule to take place Dec. 9-11 at the Hong Kong Convention and Exhibition Centre. More »

Hispanic Professionals Honor Marcus Theatres’ Rodriguez

Rolando Rodriguez of Marcus Theatres has received the Executive Leadership Award from the Hispanic Professionals of Greater Milwaukee (HPGM), an organization dedicated to fostering leadership and new initiatives that support Hispanics and Hispanic businesses. More »

Frisco's Wade Park signs iPic Theaters and Pinstripes Bowling

iPic Theaters and Pinstripes, Inc. will headline the entertainment at the Wade Park development in Frisco, Texas More »

ADVERTISEMENT



REVIEWS

The Maze Runner
Film Review: The Maze Runner

Youths try to break out of a deadly maze in the latest young-adult doomsday thriller. More »

This is Where I Leave You
Film Review: This Is Where I Leave You

Siblings bond, fight and face new problems after the death of their father in an ensemble dramedy based on the best-selling novel. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here