News





Cineplex introduces UltraAVX cinema concept

June 17, 2010

Leading Canadian circuit Cineplex Entertainment is introducing a new concept, Cineplex UltraAVX™—an Ultra Audio Visual Experience.

UltraAVX features screens that are significantly larger on average than Cineplex’s traditional screens, a Dolby digital surround sound system, Christie Solaria 2230 DLP Cinema projectors, and extra-wide high-back rocker seats with a reserved-seating option.

According to Pat Marshall, Cineplex VP, communications and investor relations, "Each element of UltraAVX has been designed based on guest research, as we wanted to build the kind of auditorium that our theatre guests would build if they were the designers.”

To celebrate the launch of UltraAVX, 200 contest winners in both Calgary and Toronto will have the opportunity to attend an advance screening of The Twilight Saga: Eclipse in the UltraAVX auditoriums at Cineplex Odeon Queensway Cinemas in Toronto and the new SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment in Calgary on June 29. The concept makes its public debut at those locations on June 30.

UltraAVX will be added to seven other Cineplex theatres by the end of 2010, with more locations to be added in 2011 and beyond.


Cineplex introduces UltraAVX cinema concept

June 17, 2010

Leading Canadian circuit Cineplex Entertainment is introducing a new concept, Cineplex UltraAVX™—an Ultra Audio Visual Experience.

UltraAVX features screens that are significantly larger on average than Cineplex’s traditional screens, a Dolby digital surround sound system, Christie Solaria 2230 DLP Cinema projectors, and extra-wide high-back rocker seats with a reserved-seating option.

According to Pat Marshall, Cineplex VP, communications and investor relations, "Each element of UltraAVX has been designed based on guest research, as we wanted to build the kind of auditorium that our theatre guests would build if they were the designers.”

To celebrate the launch of UltraAVX, 200 contest winners in both Calgary and Toronto will have the opportunity to attend an advance screening of The Twilight Saga: Eclipse in the UltraAVX auditoriums at Cineplex Odeon Queensway Cinemas in Toronto and the new SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment in Calgary on June 29. The concept makes its public debut at those locations on June 30.

UltraAVX will be added to seven other Cineplex theatres by the end of 2010, with more locations to be added in 2011 and beyond.

More Cinemas

Kerasotes Showplace in Secaucus debuts Red Carpet Recliners

The Kerasotes ShowPlace 14 Secaucus at The Plaza at Harmon Meadow in Secaucus, NJ, debuted their all-new Red Carpet Recliners with reserved seating More »

Cine Colombia selects MACCS International software to manage distribution

Leading Colombian distribution and exhibition company Cine Colombia has licensed MACCS Theatrical Distribution Software to run its distribution. More »

Fandango adds seven new exhibitors to ticketing network

Fandango has added Bow Tie Cinemas  to its digital ticketing network More »

ShowEast to honor Mexican anti-piracy unit

The Mexican Attorney General’s Office’s Specialized Investigations Unit Against Copyright and Industrial Property Crimes will be honored with the Anti-Piracy Latin American Government Leadership Award at ShowEast More »

ADVERTISEMENT



REVIEWS

John Wick
Film Review: John Wick

Retired hit man seeks revenge on Russian mob in an above-average action film. More »

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here