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'Avengers' Gets Major Labor Day Expansion
Aug 30, 2012
Marvel’s The Avengers is getting a one-week expanded push starting Labor Day weekend.
Avengers, which is the third highest-grossing movie of all time, is still playing in 123 theaters domestically and the expansion will bring that number to a hefty 1,700.
Pixar’s Brave is also getting the push, with its theater count jumping from 452 to 1,700.
Avengers’ domestic box office total stands at $617.8 million. Disney, Marvel’s parent company which released the movie, is able to boast Avengers being the only film to post a $200 million domestic opening weekend (with $207.4 million) and the first and only to post a $100 million second weekend (with $103 million).
The movie is around $40 million away from the number two all-time highest-grossing movie of all, James Cameron’s Titanic.
Avengers' last-minute push comes ahead of the movie’s big Blu-ray/DVD release on Sept 25.
-The Hollywood Reporter
'Avengers' Gets Major Labor Day Expansion
Aug 30, 2012
Marvel’s The Avengers is getting a one-week expanded push starting Labor Day weekend.
Avengers, which is the third highest-grossing movie of all time, is still playing in 123 theaters domestically and the expansion will bring that number to a hefty 1,700.
Pixar’s Brave is also getting the push, with its theater count jumping from 452 to 1,700.
Avengers’ domestic box office total stands at $617.8 million. Disney, Marvel’s parent company which released the movie, is able to boast Avengers being the only film to post a $200 million domestic opening weekend (with $207.4 million) and the first and only to post a $100 million second weekend (with $103 million).
The movie is around $40 million away from the number two all-time highest-grossing movie of all, James Cameron’s Titanic.
Avengers' last-minute push comes ahead of the movie’s big Blu-ray/DVD release on Sept 25.
-The Hollywood Reporter
Avengers, which is the third highest-grossing movie of all time, is still playing in 123 theaters domestically and the expansion will bring that number to a hefty 1,700.
Pixar’s Brave is also getting the push, with its theater count jumping from 452 to 1,700.
Avengers’ domestic box office total stands at $617.8 million. Disney, Marvel’s parent company which released the movie, is able to boast Avengers being the only film to post a $200 million domestic opening weekend (with $207.4 million) and the first and only to post a $100 million second weekend (with $103 million).
The movie is around $40 million away from the number two all-time highest-grossing movie of all, James Cameron’s Titanic.
Avengers' last-minute push comes ahead of the movie’s big Blu-ray/DVD release on Sept 25.
-The Hollywood Reporter
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Film Journal International News - A trade publication covering the motion picture industry, including theatrical exhibition, production, distribution, and allied activities.
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