News





Screenvision signs new pact with Santikos Theatres

Dec 19, 2012

Leading cinema-advertising company Screenvision signed a new agreement with San Antonio-based Santikos Theatres.

Santikos currently operates eight theatres with 114 screens, providing one of the highest screen counts per theatre in the industry. Seven of the theatres are located in the San Antonio DMA (#36) along with a 19-plex in the Houston DMA (#10). In March 2013, Santikos is slated to add a new 22-screen cineplex, The Palladium 22, to its circuit in Houston.

Under the new pact, Screenvision has exclusive onscreen advertising selling rights as well as non-exclusive selling rights of promotions.

“Santikos is a great addition to our digital preshow network, strengthening our footprint in the Southern region,” said Darryl Schaffer, Screenvision’s executive VP, operations and exhibitor relations. “With its attention to creating state-of-the-art presentation and first-class amenities, Santikos is a well-attended chain attracting the kind of consumers our advertisers desire to reach.”

In addition to expanding the Santikos partnership, Screenvision recently added 207 screens with Muller Family Theatres in the Minneapolis DMA, Phoenix Theatres in the Detroit DMA, and CineMagic Theatres in the Northeast, including the Boston DMA, all of which will exhibit Screenvision’s full digital preshow.


Screenvision signs new pact with Santikos Theatres

Dec 19, 2012

Leading cinema-advertising company Screenvision signed a new agreement with San Antonio-based Santikos Theatres.

Santikos currently operates eight theatres with 114 screens, providing one of the highest screen counts per theatre in the industry. Seven of the theatres are located in the San Antonio DMA (#36) along with a 19-plex in the Houston DMA (#10). In March 2013, Santikos is slated to add a new 22-screen cineplex, The Palladium 22, to its circuit in Houston.

Under the new pact, Screenvision has exclusive onscreen advertising selling rights as well as non-exclusive selling rights of promotions.

“Santikos is a great addition to our digital preshow network, strengthening our footprint in the Southern region,” said Darryl Schaffer, Screenvision’s executive VP, operations and exhibitor relations. “With its attention to creating state-of-the-art presentation and first-class amenities, Santikos is a well-attended chain attracting the kind of consumers our advertisers desire to reach.”

In addition to expanding the Santikos partnership, Screenvision recently added 207 screens with Muller Family Theatres in the Minneapolis DMA, Phoenix Theatres in the Detroit DMA, and CineMagic Theatres in the Northeast, including the Boston DMA, all of which will exhibit Screenvision’s full digital preshow.

More Cinemas

Theatres get close to closed captioning with NATO recommendations

The National Association of Theatre Owners (NATO) has joined forces with several major deaf and hard of hearing advocacy organizations to jointly file recommendations to the U.S. Department of Justice (DOJ) for the implementation of increased closed captioning in movie theatres. More »

NCM's 'FirstLook' is now Shazamable

Shazam and National CineMedia announced the full national rollout of their exclusive deal More »

Seattle Cinerama unveils state-of-the-art renovation

Seattle’s Cinerama has been upgraded with state-of-the-art sight and sound More »

NCM and Screenvision respond to Justice Department action

National CineMedia, Inc. and Screenvision, LLC defended their proposed merger in response to a complaint filed by the U.S. Department of Justice More »

ADVERTISEMENT



REVIEWS

Penguins of Madagascar
Film Review: Penguins of Madagascar

Frenetic vehicle for supporting players from the Madagascar films will entertain kids but prove a little wearying for their parents. More »

imitation game
Film Review: The Imitation Game

Terrific biopic about world-class mathematician and social misfit Alan Turing, who, in spite of a painful struggle with his homosexuality, helped the Allies break the code of the Nazis' Enigma machine. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here