Screenvision, a leader in cinema advertising, has signed long-term extensions with exhibitors Classic Cinemas, Uptown Entertainment, and Studio Movie Grill, furthering its position in important designated market areas (DMA).

“These chains are strong in markets such as Chicago, Detroit, Dallas and Houston, all of which are important for our network, and I am delighted they have renewed with us,” said Darryl Schaffer, executive vice president for exhibitor relations with Screenvision.

Based in Downers Grove, Ill., Classic Cinemas has been a long-term partner with Screenvision. Under the extension, Screenvision will retain representation of Classic Cinemas’ exclusive on-screen preshow selling rights, as well as non-exclusive promotions rights, and will also upgrade the circuit’s digital preshow equipment.

Uptown Entertainment, based in Birmingham, Mich., controls three locations with 24 screens, all in the Detroit DMA. As part of the new agreement, Screenvision will retain the exclusive selling rights to the on-screen preshow and take over the exclusive third-party selling right for promotions. It will also be responsible for digitizing all screens integrating the Sony 4K digital cinema projectors.

Based in Dallas, Tex., Studio Movie Grill is a cinema eatery with full service dining within the theatre auditoriums. Studio Movie Grill also has two new locations planned for 2010, each in key markets—Atlanta and Kansas City. Through the agreement, Screenvision will have exclusive rights to the entire on-screen preshow, and the exclusive third-party selling right of promotions. It will also digitize the entire Studio Movie Grill network.