The ShowRoom Cinema in Asbury Park, NJ, opened a new, three-screen venue, located at 707 Cookman Avenue. The expansion marks the first from-the-ground-up movie theatre to open in Asbury Park in more than 30 years.

Amidst a cultural renaissance that has seen restaurants, retail and art gallery openings, The ShowRoom Cinema is the only venue in the city completely dedicated to screening movies, more specifically hard-to-find independent and art-house films.

The modern look of the newly appointed theater was guided by owners Michael Sodano and Nancy Sabino, and includes digital projection in all three theatres and raked seating in the 75- and 25-seat theatres. The second-story screening room offers an intimate setting for film screenings and discussions, as well as private events and parties. Along with staples like popcorn and Twizzlers, the concession stand sells gourmet offerings from independent, local purveyors.

“Our decision to move to a larger venue followed a demand for more screenings per day coupled with our desire to present various film selections concurrently,” commented Sodano. “The ShowRoom’s expansion will offer additional screening opportunities and scheduling flexibility, and afford a diverse roster of community-driven events. My partner Nancy and I are humbled by the enthusiasm our audience and community have for the new ShowRoom Cinema. We look forward to providing an entertainment-driven, community-centric space where artistic expression, whether it is film, theatre, comedy or music, can be experienced.”

In its new venue, The ShowRoom Cinema will continue its mission of providing film and entertainment fans from around the tri-state area with a year-round calendar of relevant and provocative film screenings and events, including live theatre, stand-up comedy, panel discussions and book signings. Partnerships with like-minded businesses and community and charitable organizations are ongoing and special guests have included Pulitzer Prize-winning author Junot Diaz, Jersey-born punk band The Bouncing Souls, and Helvetica director Gary Hustwit.