Flixster and Rotten Tomatoes, the popular online and mobile movie
brands, and NCM Media Networks announced a strategic alliance to
develop new advertising and marketing initiatives reaching
moviegoers beginning in September.
“This is an extremely exciting collaboration, combining in-theatre,
online and mobile platforms that will motivate both online
audiences and in-theatre audiences around the country,” said Ken
Venturi, NCM’s chief creative officer and executive VP of
interactive media. “We’re working with Flixster to develop creative
and scalable marketing solutions that will be relevant and engaging
to moviegoers.” Flixster’s websites and mobile apps are together
used by more than 35 million moviegoers each month, and NCM’s
Cinema Network is the nation’s largest digital in-theatre
network.
NCM Media Networks’ creative team will also work with Flixster to
develop the company’s first broad, consumer-focused marketing
campaign for Flixster and Rotten Tomatoes, expected to debut in
NCM’s “First Look” pre-feature program in movie theatres this fall.
Home > News and Features > News > Cinema
Flixster and NCM Media Networks form strategic alliance
Sept 8, 2010
Flixster and NCM Media Networks form strategic alliance
Sept 8, 2010
Flixster and Rotten Tomatoes, the popular online and mobile movie brands, and NCM Media Networks announced a strategic alliance to develop new advertising and marketing initiatives reaching moviegoers beginning in September.
“This is an extremely exciting collaboration, combining in-theatre, online and mobile platforms that will motivate both online audiences and in-theatre audiences around the country,” said Ken Venturi, NCM’s chief creative officer and executive VP of interactive media. “We’re working with Flixster to develop creative and scalable marketing solutions that will be relevant and engaging to moviegoers.” Flixster’s websites and mobile apps are together used by more than 35 million moviegoers each month, and NCM’s Cinema Network is the nation’s largest digital in-theatre network.
NCM Media Networks’ creative team will also work with Flixster to develop the company’s first broad, consumer-focused marketing campaign for Flixster and Rotten Tomatoes, expected to debut in NCM’s “First Look” pre-feature program in movie theatres this fall.
“This is an extremely exciting collaboration, combining in-theatre, online and mobile platforms that will motivate both online audiences and in-theatre audiences around the country,” said Ken Venturi, NCM’s chief creative officer and executive VP of interactive media. “We’re working with Flixster to develop creative and scalable marketing solutions that will be relevant and engaging to moviegoers.” Flixster’s websites and mobile apps are together used by more than 35 million moviegoers each month, and NCM’s Cinema Network is the nation’s largest digital in-theatre network.
NCM Media Networks’ creative team will also work with Flixster to develop the company’s first broad, consumer-focused marketing campaign for Flixster and Rotten Tomatoes, expected to debut in NCM’s “First Look” pre-feature program in movie theatres this fall.
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