NCM Media Networks is deploying new proprietary sound-monitoring
devices to its nationwide theatre network. NCM has developed this
new network of devices, called AudioTrax, to measure audio levels
in its “FirstLook” pre-feature program.
The patent-pending devices will provide sound-level data in real
time throughout the day to NCM's Network Operations Center located
in the company’s Denver headquarters, allowing NCM’s staff to work
directly with theatre corporate personnel to address any audio
issues.
"We believe this is the first time that a national media network
can measure not only if an ad is playing, but also measure if the
sound is right for our theatre patrons," said Cliff Marks,
president of sales and marketing, NCM Media Networks. "AudioTrax
adds yet another layer of accountability for NCM clients and
theatre operators, ensuring that we not only deliver high-quality
video images, but also the powerful audio experience for which our
big screens are known.”
With hundreds of AudioTrax devices already deployed in select major
markets, NCM will continue to install devices throughout 2010 and
2011 in nearly 6,000 auditoriums across the NCM Cinema Network.
Home > News and Features > News > Cinema
NCM deploys sound-monitoring devices for preshow
Sept 8, 2010
NCM deploys sound-monitoring devices for preshow
Sept 8, 2010
NCM Media Networks is deploying new proprietary sound-monitoring devices to its nationwide theatre network. NCM has developed this new network of devices, called AudioTrax, to measure audio levels in its “FirstLook” pre-feature program.
The patent-pending devices will provide sound-level data in real time throughout the day to NCM's Network Operations Center located in the company’s Denver headquarters, allowing NCM’s staff to work directly with theatre corporate personnel to address any audio issues.
"We believe this is the first time that a national media network can measure not only if an ad is playing, but also measure if the sound is right for our theatre patrons," said Cliff Marks, president of sales and marketing, NCM Media Networks. "AudioTrax adds yet another layer of accountability for NCM clients and theatre operators, ensuring that we not only deliver high-quality video images, but also the powerful audio experience for which our big screens are known.”
With hundreds of AudioTrax devices already deployed in select major markets, NCM will continue to install devices throughout 2010 and 2011 in nearly 6,000 auditoriums across the NCM Cinema Network.
The patent-pending devices will provide sound-level data in real time throughout the day to NCM's Network Operations Center located in the company’s Denver headquarters, allowing NCM’s staff to work directly with theatre corporate personnel to address any audio issues.
"We believe this is the first time that a national media network can measure not only if an ad is playing, but also measure if the sound is right for our theatre patrons," said Cliff Marks, president of sales and marketing, NCM Media Networks. "AudioTrax adds yet another layer of accountability for NCM clients and theatre operators, ensuring that we not only deliver high-quality video images, but also the powerful audio experience for which our big screens are known.”
With hundreds of AudioTrax devices already deployed in select major markets, NCM will continue to install devices throughout 2010 and 2011 in nearly 6,000 auditoriums across the NCM Cinema Network.
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