News





Screenvision adds TV veterans to sales and marketing teams

Feb 20, 2013

Jim Tricarico, Screenvision’s recently appointed chief revenue officer, and John McCauley, senior VP of marketing, are continuing to augment their sales and marketing teams with the addition of four new executives.

Tricarico announced a pair of key staff additions, led by longtime MTV sales veteran Katy Loria joining as senior VP, national sales, and former Viacom sales exec Lisa O’Keefe as account executive. McCauley has added Turner Broadcast veteran Matt Arden as VP and creative director, as well as Time Warner and Current TV veteran Darren Finnie as VP, ad sales marketing.

Tricario stated, “We’ve brought aboard what we think is a true powerhouse of senior-level advertising sales, marketing and creative talent to the organization. We think our new team can get the biggest agencies and brands to understand the many benefits of combining in-cinema with their broadcast buys, so it becomes a requisite of any comprehensive video-centric media plan.”

McCauley added, "Darren and Matt are welcome additions as we not only generate excitement amongst brands and agencies for Screenvision, but generate compelling and creative marketing solutions.”


Screenvision adds TV veterans to sales and marketing teams

Feb 20, 2013

Jim Tricarico, Screenvision’s recently appointed chief revenue officer, and John McCauley, senior VP of marketing, are continuing to augment their sales and marketing teams with the addition of four new executives.

Tricarico announced a pair of key staff additions, led by longtime MTV sales veteran Katy Loria joining as senior VP, national sales, and former Viacom sales exec Lisa O’Keefe as account executive. McCauley has added Turner Broadcast veteran Matt Arden as VP and creative director, as well as Time Warner and Current TV veteran Darren Finnie as VP, ad sales marketing.

Tricario stated, “We’ve brought aboard what we think is a true powerhouse of senior-level advertising sales, marketing and creative talent to the organization. We think our new team can get the biggest agencies and brands to understand the many benefits of combining in-cinema with their broadcast buys, so it becomes a requisite of any comprehensive video-centric media plan.”

McCauley added, "Darren and Matt are welcome additions as we not only generate excitement amongst brands and agencies for Screenvision, but generate compelling and creative marketing solutions.”

More Cinemas

MovieTickets.com reports 63.5% rise in first quarter

MovieTickets.com reported the number of tickets sold by the company are up 63.5% compared to the same time period last year More »

Screenvision unveils 'Front & Center' preshow

Screenvision announced a redesign of its pre-feature entertainment programming More »

B&B Theatres saves two Missouri drive-ins

B&B Theatres announced the acquisition of The Twin Drive-In in Independence, MO, and the four screen I-70 Drive-In in Kansas City, MO More »

Fandango in Deal With Veezi to Offer Thousands of Independent Theaters Online Ticketing

The deal comes a day after the NBCU-owned company extended an exclusive deal with Cinemark USA. More »

ADVERTISEMENT



REVIEWS

Transcendence
Film Review: Transcendence

Johnny Depp is an idealistic researcher whose consciousness is uploaded into an artificial intelligence in this slick techno-thriller with delusions of seriousness from Christopher Nolan’s cinematographer. More »

Draft Day
Film Review: Draft Day

Pro football manager faces crises on the most important day of his career in a well-tooled vehicle for Kevin Costner. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here