News





Taco Bell 3D spot premieres on NCM Media Networks

March 12, 2013

NCM Media Networks was chosen by Taco Bell for the launch of its new Cool Ranch Doritos® Locos Tacos (DLT) cinema campaign. The new spot is the first QSR (quick-serve restaurant) 3D spot in cinema industry history, and is a new component of the brand’s largest marketing campaign to date.

The spot premiered on the big screen in NCM’s FirstLook 3D pre-show program on more than 8,000 3D screens in movie theaters nationwide on March 8. A 2D version of the campaign will also run in FirstLook across NCM’s full cinema network of more than 19,300 screens.
 
The 3D and 2D cinema spots, created by Draftfcb, feature a Doritos chip spinning and exploding, and pieces of chip and seasoning flying out as it morphs into the Cool Ranch DLT Supreme, declaring, “If you loved the original, wait until you eat the sequel.”
 
The Cool Ranch DLT launch is the first campaign that is part of the brand’s new comprehensive cinema advertising strategy. Taco Bell has made a 2013 cinema upfront commitment with NCM to make the best strategic use of the big screen on a consistent basis to amplify the brand’s key promotions throughout the year.
 
“NCM is America’s number-one reach network on weekends, so it is the perfect way for Taco Bell to reach their target adult 18-34 audiences while they are enjoying a night out at the movies,” said Cliff Marks, president of sales and marketing with NCM Media Networks.


Taco Bell 3D spot premieres on NCM Media Networks

March 12, 2013

NCM Media Networks was chosen by Taco Bell for the launch of its new Cool Ranch Doritos® Locos Tacos (DLT) cinema campaign. The new spot is the first QSR (quick-serve restaurant) 3D spot in cinema industry history, and is a new component of the brand’s largest marketing campaign to date.

The spot premiered on the big screen in NCM’s FirstLook 3D pre-show program on more than 8,000 3D screens in movie theaters nationwide on March 8. A 2D version of the campaign will also run in FirstLook across NCM’s full cinema network of more than 19,300 screens.
 
The 3D and 2D cinema spots, created by Draftfcb, feature a Doritos chip spinning and exploding, and pieces of chip and seasoning flying out as it morphs into the Cool Ranch DLT Supreme, declaring, “If you loved the original, wait until you eat the sequel.”
 
The Cool Ranch DLT launch is the first campaign that is part of the brand’s new comprehensive cinema advertising strategy. Taco Bell has made a 2013 cinema upfront commitment with NCM to make the best strategic use of the big screen on a consistent basis to amplify the brand’s key promotions throughout the year.
 
“NCM is America’s number-one reach network on weekends, so it is the perfect way for Taco Bell to reach their target adult 18-34 audiences while they are enjoying a night out at the movies,” said Cliff Marks, president of sales and marketing with NCM Media Networks.

More Cinemas

National Amusements extends Movio partnership to Showcase Cinemas U.K.

Movio, a company providing marketing data, analysis and campaign creation and management, announced the signing of Showcase Cinemas U.K. More »

Marcus Theatres announces major renovations at select locations

Marcus Theatres announced significant renovations and new amenities at additional locations. More »

Wagner's 'Der Meistersinger' to be broadcast live in cinemas

Metropolitan Opera music director James Levine will conduct Wagner’s epic human comedy Die Meistersinger von Nürnberg in its first-ever “Live in HD” performance More »

'Alice's Adventures in Wonderland' ballet coming to cinemas

Christopher Wheeldon’s ballet Alice’s Adventures in Wonderland will screen in U.S. theatres via Fathom Events More »

ADVERTISEMENT



REVIEWS

Annie review
Film Review: Annie

Here’s an updated Annie for today’s entitled, tech-savvy and racially diverse generation of tweens who can easily relate to the new Annie’s love of luxurious toys. Their parents and other adults may miss the sweet innocence of the original, but they won’t be entirely bored by this frenetic new version of her classic story. More »

The H obbit: The Battle of the Five Armies
Film Review: The Hobbit: The Battle of the Five Armies

After rewriting the rules for modern fantasy cinema, for the better and worse, Peter Jackson’s six-film Tolkien saga slams, bangs and shudders to a long-overdue conclusion. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here