Screenvision and California Sports company K•Swiss entered into an
exclusive partnership to bring the sports brand’s “Have an Awesome
Day” campaign to moviegoers. In the company’s first foray into
cinema advertising, a 30-second spot is airing through August 26 in
the Screenvision preshow‘s Premium Pod™ positioning.
The K•Swiss campaign will run across the Screenvision Programming
Network of more than 15,300 screens across 2,400 theatre locations,
with penetration in all 50 states and 93% of DMAs nationwide.
Set in California, the spot tells visual stories of idyllic
California days using a combination of playful characters and top
K•Swiss athletes.
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K•Swiss launches first in-cinema campaign with Screenvision
Aug 16, 2010
K•Swiss launches first in-cinema campaign with Screenvision
Aug 16, 2010
Screenvision and California Sports company K•Swiss entered into an exclusive partnership to bring the sports brand’s “Have an Awesome Day” campaign to moviegoers. In the company’s first foray into cinema advertising, a 30-second spot is airing through August 26 in the Screenvision preshow‘s Premium Pod™ positioning.
The K•Swiss campaign will run across the Screenvision Programming Network of more than 15,300 screens across 2,400 theatre locations, with penetration in all 50 states and 93% of DMAs nationwide.
Set in California, the spot tells visual stories of idyllic California days using a combination of playful characters and top K•Swiss athletes.
The K•Swiss campaign will run across the Screenvision Programming Network of more than 15,300 screens across 2,400 theatre locations, with penetration in all 50 states and 93% of DMAs nationwide.
Set in California, the spot tells visual stories of idyllic California days using a combination of playful characters and top K•Swiss athletes.
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