AMC Theatres’ new Enhanced Theatre Experience (ETX™) concept
debuted at the AMC Ontario Mills 30 in Ontario, Calif., on August
13.
ETX includes a 20% larger screen, 3D technology, digital projection
and an upgraded sound system with nearly twice as many audio
channels as typical auditoriums.
“We are proud to offer our ETX concept at one of our flagship
theatres,” said John McDonald, executive VP, U.S. operations “With
the upgraded screen and sound system, in addition to the premium
viewing experience digital cinema offers, we believe our guests at
AMC Ontario Mills 30 will walk away with a new perception of how
movies should be delivered.”
AMC Ontario Mills 30 is one of 10 ETX auditoriums across AMC’s
circuit. AMC also offers ETX at AMC Empire 25 (New York City); AMC
BarryWoods 24 (Kansas City, MO); AMC Pleasure Island 24 (Orlando,
FL); AMC Burbank 16 and AMC Century City 15 (Los Angeles); AMC
Northpark 15 (Dallas); AMC Metreon 16 (San Francisco); AMC Forum 22
(Montreal) and AMC Yonge & Dundas 24 (Toronto). Another ETX
auditorium is scheduled to open soon at AMC Aventura 24 (Ft.
Lauderdale, FL).
Home > News and Features > News > Cinema
AMC ETX concept debuts in Ontario, Calif.
Aug 16, 2010
AMC ETX concept debuts in Ontario, Calif.
Aug 16, 2010
AMC Theatres’ new Enhanced Theatre Experience (ETX™) concept debuted at the AMC Ontario Mills 30 in Ontario, Calif., on August 13.
ETX includes a 20% larger screen, 3D technology, digital projection and an upgraded sound system with nearly twice as many audio channels as typical auditoriums.
“We are proud to offer our ETX concept at one of our flagship theatres,” said John McDonald, executive VP, U.S. operations “With the upgraded screen and sound system, in addition to the premium viewing experience digital cinema offers, we believe our guests at AMC Ontario Mills 30 will walk away with a new perception of how movies should be delivered.”
AMC Ontario Mills 30 is one of 10 ETX auditoriums across AMC’s circuit. AMC also offers ETX at AMC Empire 25 (New York City); AMC BarryWoods 24 (Kansas City, MO); AMC Pleasure Island 24 (Orlando, FL); AMC Burbank 16 and AMC Century City 15 (Los Angeles); AMC Northpark 15 (Dallas); AMC Metreon 16 (San Francisco); AMC Forum 22 (Montreal) and AMC Yonge & Dundas 24 (Toronto). Another ETX auditorium is scheduled to open soon at AMC Aventura 24 (Ft. Lauderdale, FL).
ETX includes a 20% larger screen, 3D technology, digital projection and an upgraded sound system with nearly twice as many audio channels as typical auditoriums.
“We are proud to offer our ETX concept at one of our flagship theatres,” said John McDonald, executive VP, U.S. operations “With the upgraded screen and sound system, in addition to the premium viewing experience digital cinema offers, we believe our guests at AMC Ontario Mills 30 will walk away with a new perception of how movies should be delivered.”
AMC Ontario Mills 30 is one of 10 ETX auditoriums across AMC’s circuit. AMC also offers ETX at AMC Empire 25 (New York City); AMC BarryWoods 24 (Kansas City, MO); AMC Pleasure Island 24 (Orlando, FL); AMC Burbank 16 and AMC Century City 15 (Los Angeles); AMC Northpark 15 (Dallas); AMC Metreon 16 (San Francisco); AMC Forum 22 (Montreal) and AMC Yonge & Dundas 24 (Toronto). Another ETX auditorium is scheduled to open soon at AMC Aventura 24 (Ft. Lauderdale, FL).
More Cinemas
Cineplex raises $1 million for Starlight FoundationCineplex Entertainment announced that it raised $1 million for the Starlight Children’s Foundation Canada in 2011. More » |
Marcus Theatres to acquire Duluth OMNIMAXMarcus Theatres will acquire the former OMNIMAX Theatre located in the Duluth Entertainment Convention Center adjacent to the company’s 10-screen Duluth Cinema at 300 Harbor Drive in Duluth, MN. More » |
Cinemagic plans 8-plex in Sturbridge, Mass.Cinemagic Stadium Theaters received approval to build a new cinema complex at the Center at Hobbs Brook in Sturbridge, Mass., for a summer 2012 opening. More » |
Former ShoWest executive director Herb Burton diesIndustry veteran Herb Burton, who for 21 years was the executive director of ShoWest, passed away on Jan. 25. More » |
ADVERTISEMENT
REVIEWS
Film Review: The Woman in Black
The unimaginative approach of both director and screenwriter make this attempt at classy horror singularly uninvolving and lacking in the essential element of surprise. More »
Film Review: Big Miracle
Fictional treatment of the 1988 effort to rescue three whales trapped under Alaskan ice features a wide-ranging cast of characters and offers solid family entertainment. More »
ADVERTISEMENT
INDUSTRY GUIDES
» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.
ORDER A PRINT SUBSCRIPTION
Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.
SPONSORSHIP OPPORTUNITIES
Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.
Film Journal International News
Film Journal International News - A trade publication covering the motion picture industry, including theatrical exhibition, production, distribution, and allied activities.
Film Journal International, now in its 73rd year, is a trade publication covering the motion picture industry, including theatrical exhibition, production, distribution, and allied activities.
Film Journal International covers key aspects of the Film Industry, from the latest Movie Reviews to all the best resources for Movie Theater Owners. Since 1934 our editorial experts cover all aspects of the Film industry, from Movie Box Office News to trends and more. For independent Cinema Owners operating in the US, Film Journal provides an inside look at Movie and Concession Equipment, from Popcorn to Projectors. For Filmmakers and industry insiders looking to distribute their works, Film Journal International provides an array of Movie and Distribution Resources, from the Blue Sheets database to Digital Cinema News. Our publication is considered one of the web's most valuable and comprehensive sources for Movie Reviews and information on upcoming Films.
ABOUT US | CONTACT US | ADVERTISING OPPORTUNITIES | RSS | SITE MAP