News





UNIC launches European Cinema Retail Group

March 4, 2013

The European trade body for cinema exhibitors, the International Union of Cinemas, is launching the European Cinema Retail Group to share best practices and test innovative retail concepts. The goal is to help European exhibitors of all sizes and locations optimize their retail businesses.

“Retail in cinemas is at a challenging juncture,” says UNIC CEO Jan Runge. “We all know that concessions and retail are essential to the health of many cinemas, as profit margins are so much higher compared to those at the box office. In fact, retail helps us maintain moderate ticket prices to the benefit of the audience. There are various retail optimization strategies for different types of cinemas. The real challenge is to understand what works best for your site and to meet the demands of ever more connected, informed and increasingly price-sensitive cinema-goers. Is there an opportunity to drive sales by rethinking sizes and portioning? How can we increase ‘hit rate’ and spend per head? Have tastes changed in the past decade and is our offer still meeting the demands of increasingly diverse consumer needs?”

UNIC has teamed up with Coca-Cola, which supports the initiative and will provide their expertise based on decades of research and analysis and as a key partner of cinema exhibition throughout the world.

The group, which has so far recruited ten leading UNIC operator members from across Europe, will initially meet two times for brainstorming and for devising retail experiments. Results of the initiative will be made publicly available and be presented during Coca-Cola’s retail seminar at CineEurope 2013.

For more information, visit www.unic-cinemas.org.


UNIC launches European Cinema Retail Group

March 4, 2013

The European trade body for cinema exhibitors, the International Union of Cinemas, is launching the European Cinema Retail Group to share best practices and test innovative retail concepts. The goal is to help European exhibitors of all sizes and locations optimize their retail businesses.

“Retail in cinemas is at a challenging juncture,” says UNIC CEO Jan Runge. “We all know that concessions and retail are essential to the health of many cinemas, as profit margins are so much higher compared to those at the box office. In fact, retail helps us maintain moderate ticket prices to the benefit of the audience. There are various retail optimization strategies for different types of cinemas. The real challenge is to understand what works best for your site and to meet the demands of ever more connected, informed and increasingly price-sensitive cinema-goers. Is there an opportunity to drive sales by rethinking sizes and portioning? How can we increase ‘hit rate’ and spend per head? Have tastes changed in the past decade and is our offer still meeting the demands of increasingly diverse consumer needs?”

UNIC has teamed up with Coca-Cola, which supports the initiative and will provide their expertise based on decades of research and analysis and as a key partner of cinema exhibition throughout the world.

The group, which has so far recruited ten leading UNIC operator members from across Europe, will initially meet two times for brainstorming and for devising retail experiments. Results of the initiative will be made publicly available and be presented during Coca-Cola’s retail seminar at CineEurope 2013.

For more information, visit www.unic-cinemas.org.

More Cinemas

Australian International Movie Convention announces diverse program

The 69th Australian International Movie Convention will be held Oct. 12-16 at Jupiters Hotel & Casino More »

CineAsia 2014 to honor Indonesian film producer Maya Barack-Evans

Film producer and anti-piracy campaigner Maya Barack-Evans will be honored with the Asia-Pacific Copyright Educator (ACE) Award at CineAsia 2014. More »

Cineasia 2014 To Honor Japan’s Tokyu Recreation with DLP Cinema® Marketing Achievement Award

Tokyu Recreation Co. Ltd., will be honored with the DLP Cinema® Marketing Achievement Award at CineAsia 2014, schedule to take place Dec. 9-11 at the Hong Kong Convention and Exhibition Centre. More »

Hispanic Professionals Honor Marcus Theatres’ Rodriguez

Rolando Rodriguez of Marcus Theatres has received the Executive Leadership Award from the Hispanic Professionals of Greater Milwaukee (HPGM), an organization dedicated to fostering leadership and new initiatives that support Hispanics and Hispanic businesses. More »

ADVERTISEMENT



REVIEWS

The Maze Runner
Film Review: The Maze Runner

Youths try to break out of a deadly maze in the latest young-adult doomsday thriller. More »

This is Where I Leave You
Film Review: This Is Where I Leave You

Siblings bond, fight and face new problems after the death of their father in an ensemble dramedy based on the best-selling novel. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here