News





UNIC launches European Cinema Retail Group

March 4, 2013

The European trade body for cinema exhibitors, the International Union of Cinemas, is launching the European Cinema Retail Group to share best practices and test innovative retail concepts. The goal is to help European exhibitors of all sizes and locations optimize their retail businesses.

“Retail in cinemas is at a challenging juncture,” says UNIC CEO Jan Runge. “We all know that concessions and retail are essential to the health of many cinemas, as profit margins are so much higher compared to those at the box office. In fact, retail helps us maintain moderate ticket prices to the benefit of the audience. There are various retail optimization strategies for different types of cinemas. The real challenge is to understand what works best for your site and to meet the demands of ever more connected, informed and increasingly price-sensitive cinema-goers. Is there an opportunity to drive sales by rethinking sizes and portioning? How can we increase ‘hit rate’ and spend per head? Have tastes changed in the past decade and is our offer still meeting the demands of increasingly diverse consumer needs?”

UNIC has teamed up with Coca-Cola, which supports the initiative and will provide their expertise based on decades of research and analysis and as a key partner of cinema exhibition throughout the world.

The group, which has so far recruited ten leading UNIC operator members from across Europe, will initially meet two times for brainstorming and for devising retail experiments. Results of the initiative will be made publicly available and be presented during Coca-Cola’s retail seminar at CineEurope 2013.

For more information, visit www.unic-cinemas.org.


UNIC launches European Cinema Retail Group

March 4, 2013

The European trade body for cinema exhibitors, the International Union of Cinemas, is launching the European Cinema Retail Group to share best practices and test innovative retail concepts. The goal is to help European exhibitors of all sizes and locations optimize their retail businesses.

“Retail in cinemas is at a challenging juncture,” says UNIC CEO Jan Runge. “We all know that concessions and retail are essential to the health of many cinemas, as profit margins are so much higher compared to those at the box office. In fact, retail helps us maintain moderate ticket prices to the benefit of the audience. There are various retail optimization strategies for different types of cinemas. The real challenge is to understand what works best for your site and to meet the demands of ever more connected, informed and increasingly price-sensitive cinema-goers. Is there an opportunity to drive sales by rethinking sizes and portioning? How can we increase ‘hit rate’ and spend per head? Have tastes changed in the past decade and is our offer still meeting the demands of increasingly diverse consumer needs?”

UNIC has teamed up with Coca-Cola, which supports the initiative and will provide their expertise based on decades of research and analysis and as a key partner of cinema exhibition throughout the world.

The group, which has so far recruited ten leading UNIC operator members from across Europe, will initially meet two times for brainstorming and for devising retail experiments. Results of the initiative will be made publicly available and be presented during Coca-Cola’s retail seminar at CineEurope 2013.

For more information, visit www.unic-cinemas.org.

More Cinemas

ShowEast to honor Mexican anti-piracy unit

The Mexican Attorney General’s Office’s Specialized Investigations Unit Against Copyright and Industrial Property Crimes will be honored with the Anti-Piracy Latin American Government Leadership Award at ShowEast More »

'Before the Movie' named to Inc. 5000 list

Inc. magazine ranked Before the Movie™ #1166 on its 33rd annual Inc. 5000 list More »

St. Jude to launch 11th 'Thanks and Giving' campaign

The St. Jude “Thanks and Giving” campaign highlights the lifesaving mission of St. Jude Children’s Research Hospital More »

CJ 4DX receives 'Cinema Innovation of the Year' award

CJ 4DPLEX’s 4DX received the "Cinema Innovation of the Year” award from the International 3D and Advanced Imaging Society More »

ADVERTISEMENT



REVIEWS

John Wick
Film Review: John Wick

Retired hit man seeks revenge on Russian mob in an above-average action film. More »

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here