Cinema Scene Marketing announced that its Digital Media Network of
in-lobby media and promotions has grown to 170 locations,
accounting for an estimated 2,250 theatre screens across the
U.S.
The Network now includes over 400 TrailerVision™ displays in 170
theatres, with a potential reach of 115 million moviegoers.
Supported by NEC hardware, the TrailerVision units play “digitally
enhanced” movie trailers, living posters and corporate ads,
complete with stereo sound and Bluetooth/WiFi connectivity with
mobile users.
“Advertisers find great value in our lobby network because it is
interactive—almost personal—and research is confirming
TrailerVision has greater recall when compared to traditional
marketing vehicles available in the lobby space," says Brad
Derusseau, chief technology officer of Cinema Scene
Marketing.
Recent installations include locations at Carmike Cinemas, Pacific
Theatres, Muvico Theaters and Rave Motion Pictures. Cinema Scene is
projecting 1,000+ devices upon network completion.
Home > News and Features > News > Cinema
Cinema Scene's Digital Network reaches 170 locations
Aug 9, 2010
Cinema Scene's Digital Network reaches 170 locations
Aug 9, 2010
Cinema Scene Marketing announced that its Digital Media Network of in-lobby media and promotions has grown to 170 locations, accounting for an estimated 2,250 theatre screens across the U.S.
The Network now includes over 400 TrailerVision™ displays in 170 theatres, with a potential reach of 115 million moviegoers. Supported by NEC hardware, the TrailerVision units play “digitally enhanced” movie trailers, living posters and corporate ads, complete with stereo sound and Bluetooth/WiFi connectivity with mobile users.
“Advertisers find great value in our lobby network because it is interactive—almost personal—and research is confirming TrailerVision has greater recall when compared to traditional marketing vehicles available in the lobby space," says Brad Derusseau, chief technology officer of Cinema Scene Marketing.
Recent installations include locations at Carmike Cinemas, Pacific Theatres, Muvico Theaters and Rave Motion Pictures. Cinema Scene is projecting 1,000+ devices upon network completion.
The Network now includes over 400 TrailerVision™ displays in 170 theatres, with a potential reach of 115 million moviegoers. Supported by NEC hardware, the TrailerVision units play “digitally enhanced” movie trailers, living posters and corporate ads, complete with stereo sound and Bluetooth/WiFi connectivity with mobile users.
“Advertisers find great value in our lobby network because it is interactive—almost personal—and research is confirming TrailerVision has greater recall when compared to traditional marketing vehicles available in the lobby space," says Brad Derusseau, chief technology officer of Cinema Scene Marketing.
Recent installations include locations at Carmike Cinemas, Pacific Theatres, Muvico Theaters and Rave Motion Pictures. Cinema Scene is projecting 1,000+ devices upon network completion.
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