News





AMC debuts 'Red Kitchen' concept in Aurora, Colo.

March 19, 2014

Building on the success of the AMC Dine-In Theatres concept, AMC Theatres debuted the new “AMC Red Kitchen” concept at the AMC Dine-In Theatres Southlands 16 in Aurora, Colo.

At AMC Red Kitchen, guests watch movies while dining in a restaurant, complete with fresh entrees and treats from a menu designed by AMC in consultation with Union Square Events, the event-services business of renowned restaurateur Danny Meyer's Union Square Hospitality Group. Unlike in traditional auditoriums, guests dining at AMC Southlands 16 sit in plush recliners, with the ability to lie back and lift their feet at the push of a button.

“It’s the high-quality dinner-and-a-movie experience we provide our guests at our Dine-In Theatres nationwide, with a fast-casual restaurant spin, and the comfort level turned up to 10,” said Gerry Lopez, AMC’s president and chief executive office.

Upon arrival at AMC Southlands 16, guests can place their dining, drink and (if at least 21 years old) beer, wine or cocktail order on a digital tablet, which provides descriptions and pictures of every menu item, and pay at the checkout area. They can then select from more than 120 different drink options at a Coca-Cola Freestyle machine and head to their reserved seats. Food and drinks are delivered within a few minutes of the guests’ arrival to the auditorium. Each seat is equipped with a service button.

The menu features items like a chicken and artichoke panini, a North Carolina-Style pulled pork wrap, a roasted vegetable skewers platter, and a grilled chicken Caesar salad. Favorites like popcorn, candy and a selection of desserts are available as well.


AMC debuts 'Red Kitchen' concept in Aurora, Colo.

March 19, 2014

Building on the success of the AMC Dine-In Theatres concept, AMC Theatres debuted the new “AMC Red Kitchen” concept at the AMC Dine-In Theatres Southlands 16 in Aurora, Colo.

At AMC Red Kitchen, guests watch movies while dining in a restaurant, complete with fresh entrees and treats from a menu designed by AMC in consultation with Union Square Events, the event-services business of renowned restaurateur Danny Meyer's Union Square Hospitality Group. Unlike in traditional auditoriums, guests dining at AMC Southlands 16 sit in plush recliners, with the ability to lie back and lift their feet at the push of a button.

“It’s the high-quality dinner-and-a-movie experience we provide our guests at our Dine-In Theatres nationwide, with a fast-casual restaurant spin, and the comfort level turned up to 10,” said Gerry Lopez, AMC’s president and chief executive office.

Upon arrival at AMC Southlands 16, guests can place their dining, drink and (if at least 21 years old) beer, wine or cocktail order on a digital tablet, which provides descriptions and pictures of every menu item, and pay at the checkout area. They can then select from more than 120 different drink options at a Coca-Cola Freestyle machine and head to their reserved seats. Food and drinks are delivered within a few minutes of the guests’ arrival to the auditorium. Each seat is equipped with a service button.

The menu features items like a chicken and artichoke panini, a North Carolina-Style pulled pork wrap, a roasted vegetable skewers platter, and a grilled chicken Caesar salad. Favorites like popcorn, candy and a selection of desserts are available as well.

More Cinemas

National CineMedia launches Grammy Awards partnership on big screen

National CineMedia and the Grammy Awards have launched a new big-screen partnership in movie theatres nationwide More »

Cineplex announces Rec Room social destination concept

Cineplex Entertainment announced plans to develop The Rec Room, billed as Canada’s premier social entertainment destination More »

AMC Theatres hosts ninth Best Picture Showcase

For the ninth straight year, AMC Theatres is bringing all of this year’s Best Picture nominees to its locations More »

Cinemark schedules annual Oscar Movie Week

Cinemark’s annual Oscar Movie Week will take place Feb. 13-22 More »

ADVERTISEMENT



REVIEWS

Project Almanac
Film Review: Project Almanac

Saying this underbaked Chronicle knockoff is meant for teenagers is an insult to the intelligence of teenagers everywhere. More »

The Wedding Ringer
Film Review: The Wedding Ringer

Intermittently amusing bro-comedy trifle that confirms Kevin Hart's talent, though not his taste in material. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here