News





Marcus Movie Rewards program tops half a million members

July 30, 2014

Marcus Theatres announced that membership in its Magical Movie Rewards™ program has reached 500,000 in less than four months.

“Our loyal customers are at the heart of the Marcus brand,” said Rolando Rodriguez, president and chief executive officer at Marcus Theatres. “We are excited about the pace at which Magical Movie Rewards is growing and are ready to turn memberships into stronger relationships through greater customer engagement.”

As a way to recognize the 500,000th member, Marcus Theatres awarded the lucky winner 10,000 points, which is the equivalent of $500. The winning transaction occurred at the Marcus Parkwood Cinema in Minnesota, at the concessions counter. The $500 award has already been loaded to the winner’s loyalty card and can be used throughout Marcus theatres.

Guests can register for the loyalty program one of two ways: 1) selecting Magical Movie Rewards using the Marcus Theatres mobile app downloadable at the App Store for iPhone or at Google Play for Android phones or 2) by getting a card at the box office and registering online. Once registered, members earn points, which are translated into reward dollars redeemable at the box office, concession counters or at the many Marcus Theatres’ food and beverage venues.

Members of the Magical Movie Rewards program receive additional benefits, including no fees for online or mobile ticketing, exclusive screening opportunities, and concessions offers.

“Our goal for the loyalty program is twofold—quantity and quality,” said Rodriguez. “In addition to doubling enrollment in 2015, we want to have one of the most customer-engaging rewards programs within the industry.”

Customized and targeted communication to loyalty members via Movio software will be an important part of the next phase of the program. Movio’s software provides insight into customer preferences, attendance habits and general demographics.


Marcus Movie Rewards program tops half a million members

July 30, 2014

Marcus Theatres announced that membership in its Magical Movie Rewards™ program has reached 500,000 in less than four months.

“Our loyal customers are at the heart of the Marcus brand,” said Rolando Rodriguez, president and chief executive officer at Marcus Theatres. “We are excited about the pace at which Magical Movie Rewards is growing and are ready to turn memberships into stronger relationships through greater customer engagement.”

As a way to recognize the 500,000th member, Marcus Theatres awarded the lucky winner 10,000 points, which is the equivalent of $500. The winning transaction occurred at the Marcus Parkwood Cinema in Minnesota, at the concessions counter. The $500 award has already been loaded to the winner’s loyalty card and can be used throughout Marcus theatres.

Guests can register for the loyalty program one of two ways: 1) selecting Magical Movie Rewards using the Marcus Theatres mobile app downloadable at the App Store for iPhone or at Google Play for Android phones or 2) by getting a card at the box office and registering online. Once registered, members earn points, which are translated into reward dollars redeemable at the box office, concession counters or at the many Marcus Theatres’ food and beverage venues.

Members of the Magical Movie Rewards program receive additional benefits, including no fees for online or mobile ticketing, exclusive screening opportunities, and concessions offers.

“Our goal for the loyalty program is twofold—quantity and quality,” said Rodriguez. “In addition to doubling enrollment in 2015, we want to have one of the most customer-engaging rewards programs within the industry.”

Customized and targeted communication to loyalty members via Movio software will be an important part of the next phase of the program. Movio’s software provides insight into customer preferences, attendance habits and general demographics.

More Cinemas

ShowEast to honor Mexican anti-piracy unit

The Mexican Attorney General’s Office’s Specialized Investigations Unit Against Copyright and Industrial Property Crimes will be honored with the Anti-Piracy Latin American Government Leadership Award at ShowEast More »

'Before the Movie' named to Inc. 5000 list

Inc. magazine ranked Before the Movie™ #1166 on its 33rd annual Inc. 5000 list More »

St. Jude to launch 11th 'Thanks and Giving' campaign

The St. Jude “Thanks and Giving” campaign highlights the lifesaving mission of St. Jude Children’s Research Hospital More »

CJ 4DX receives 'Cinema Innovation of the Year' award

CJ 4DPLEX’s 4DX received the "Cinema Innovation of the Year” award from the International 3D and Advanced Imaging Society More »

ADVERTISEMENT



REVIEWS

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Birdman
Film Review: Birdman (or the Unexpected Virtue of Ignorance)

Virtuosic camerawork and a stellar ensemble of actors more than make up for the occasional moment of portentous twaddle in Alejandro G. Iñárritu's latest—and maybe his best—film. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here