News





Screenvision extends relationship with Nielsen

Nov 4, 2013

Leading cinema-advertising company Screenvision has extended its relationship with Nielsen, which provides the measurement to support Screenvision’s strategy of providing demo guarantees to Upfront advertisers.

Screenvision is the only cinema-advertising company posting their audience delivery utilizing Nielsen’s Cinema Audience Measurement (CAM). Screenvision’s new approach has yielded Upfront commitments from major agencies and brands, including Taco Bell, Magna Global, and a new deal with ConAgra Foods, North America’s largest packaged foods company. 

In the fourth quarter of 2013, Nielsen will be enhancing CAM by transitioning to online moviegoer demographic surveys, resulting in larger sample sizes, more specific demographic data and quicker data delivery.

“Furthering our video-agnostic approach for cinema, providing our clients and agencies with weekly Nielsen data along with audience guarantees, gives them compatible tools they need to consider an in-cinema buy as they would network or cable,” stated Jim Tricarico, chief revenue officer at Screenvision.
 
ConAgra’s new multi-million-dollar, multi-brand Upfront commitment will support campaigns to run in Screenvision’s national network—including over 14,300 screens in 2,300+ theaters across all 50 states and 94% of DMAs nationwide—through spring 2014.
 
“We used to talk about three screens—TV, computer and mobile—but Screenvision is now providing us with a fourth screen to reach consumers in a most powerful way,” said Fernando Arriola, ConAgra’s VP, media and integration. “This commitment to Screenvision will provide us with not only a forum to offset some of the shifts in viewing patterns, but the perfect complement to increase the impact of our broadcast and cable buys.”


Screenvision extends relationship with Nielsen

Nov 4, 2013

Leading cinema-advertising company Screenvision has extended its relationship with Nielsen, which provides the measurement to support Screenvision’s strategy of providing demo guarantees to Upfront advertisers.

Screenvision is the only cinema-advertising company posting their audience delivery utilizing Nielsen’s Cinema Audience Measurement (CAM). Screenvision’s new approach has yielded Upfront commitments from major agencies and brands, including Taco Bell, Magna Global, and a new deal with ConAgra Foods, North America’s largest packaged foods company. 

In the fourth quarter of 2013, Nielsen will be enhancing CAM by transitioning to online moviegoer demographic surveys, resulting in larger sample sizes, more specific demographic data and quicker data delivery.

“Furthering our video-agnostic approach for cinema, providing our clients and agencies with weekly Nielsen data along with audience guarantees, gives them compatible tools they need to consider an in-cinema buy as they would network or cable,” stated Jim Tricarico, chief revenue officer at Screenvision.
 
ConAgra’s new multi-million-dollar, multi-brand Upfront commitment will support campaigns to run in Screenvision’s national network—including over 14,300 screens in 2,300+ theaters across all 50 states and 94% of DMAs nationwide—through spring 2014.
 
“We used to talk about three screens—TV, computer and mobile—but Screenvision is now providing us with a fourth screen to reach consumers in a most powerful way,” said Fernando Arriola, ConAgra’s VP, media and integration. “This commitment to Screenvision will provide us with not only a forum to offset some of the shifts in viewing patterns, but the perfect complement to increase the impact of our broadcast and cable buys.”

More Cinemas

Second annual Event Cinema Conference announces lineup

The Event Cinema Association announced the lineup for its second annual conference More »

Pioneering PR exec Paula Herman passes away

Paula Herman, co-founder of Herman Associates and Herman & Almonte Public Relations, passed away More »

Classic Cinemas' York wins Historic Theatre Award

The League of Historic American Theatres honored the York Theatre in Elmhurst, Illinois, with its 2014 Outstanding Historic Theatre Award More »

Alamo Drafthouse to open first Los Angeles location

The Alamo Drafthouse will open its first Los Angeles theatre at The Bloc More »

ADVERTISEMENT



REVIEWS

Sin City: A Dame to Kill For
Film Review: Sin City: A Dame to Kill For

Neither significantly better nor worse than its predecessor, the belated Sin City sequel is more of a repeat, rather than a continuation, of the original. More »

If I Stay
Film Review: If I Stay

Delivers as promised. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here