News





Screenvision extends relationship with Nielsen

Nov 4, 2013

Leading cinema-advertising company Screenvision has extended its relationship with Nielsen, which provides the measurement to support Screenvision’s strategy of providing demo guarantees to Upfront advertisers.

Screenvision is the only cinema-advertising company posting their audience delivery utilizing Nielsen’s Cinema Audience Measurement (CAM). Screenvision’s new approach has yielded Upfront commitments from major agencies and brands, including Taco Bell, Magna Global, and a new deal with ConAgra Foods, North America’s largest packaged foods company. 

In the fourth quarter of 2013, Nielsen will be enhancing CAM by transitioning to online moviegoer demographic surveys, resulting in larger sample sizes, more specific demographic data and quicker data delivery.

“Furthering our video-agnostic approach for cinema, providing our clients and agencies with weekly Nielsen data along with audience guarantees, gives them compatible tools they need to consider an in-cinema buy as they would network or cable,” stated Jim Tricarico, chief revenue officer at Screenvision.
 
ConAgra’s new multi-million-dollar, multi-brand Upfront commitment will support campaigns to run in Screenvision’s national network—including over 14,300 screens in 2,300+ theaters across all 50 states and 94% of DMAs nationwide—through spring 2014.
 
“We used to talk about three screens—TV, computer and mobile—but Screenvision is now providing us with a fourth screen to reach consumers in a most powerful way,” said Fernando Arriola, ConAgra’s VP, media and integration. “This commitment to Screenvision will provide us with not only a forum to offset some of the shifts in viewing patterns, but the perfect complement to increase the impact of our broadcast and cable buys.”


Screenvision extends relationship with Nielsen

Nov 4, 2013

Leading cinema-advertising company Screenvision has extended its relationship with Nielsen, which provides the measurement to support Screenvision’s strategy of providing demo guarantees to Upfront advertisers.

Screenvision is the only cinema-advertising company posting their audience delivery utilizing Nielsen’s Cinema Audience Measurement (CAM). Screenvision’s new approach has yielded Upfront commitments from major agencies and brands, including Taco Bell, Magna Global, and a new deal with ConAgra Foods, North America’s largest packaged foods company. 

In the fourth quarter of 2013, Nielsen will be enhancing CAM by transitioning to online moviegoer demographic surveys, resulting in larger sample sizes, more specific demographic data and quicker data delivery.

“Furthering our video-agnostic approach for cinema, providing our clients and agencies with weekly Nielsen data along with audience guarantees, gives them compatible tools they need to consider an in-cinema buy as they would network or cable,” stated Jim Tricarico, chief revenue officer at Screenvision.
 
ConAgra’s new multi-million-dollar, multi-brand Upfront commitment will support campaigns to run in Screenvision’s national network—including over 14,300 screens in 2,300+ theaters across all 50 states and 94% of DMAs nationwide—through spring 2014.
 
“We used to talk about three screens—TV, computer and mobile—but Screenvision is now providing us with a fourth screen to reach consumers in a most powerful way,” said Fernando Arriola, ConAgra’s VP, media and integration. “This commitment to Screenvision will provide us with not only a forum to offset some of the shifts in viewing patterns, but the perfect complement to increase the impact of our broadcast and cable buys.”

More Cinemas

Cine Colombia selects MACCS International software to manage distribution

Leading Colombian distribution and exhibition company Cine Colombia has licensed MACCS Theatrical Distribution Software to run its distribution. More »

Fandango adds seven new exhibitors to ticketing network

Fandango has added Bow Tie Cinemas  to its digital ticketing network More »

ShowEast to honor Mexican anti-piracy unit

The Mexican Attorney General’s Office’s Specialized Investigations Unit Against Copyright and Industrial Property Crimes will be honored with the Anti-Piracy Latin American Government Leadership Award at ShowEast More »

'Before the Movie' named to Inc. 5000 list

Inc. magazine ranked Before the Movie™ #1166 on its 33rd annual Inc. 5000 list More »

ADVERTISEMENT



REVIEWS

John Wick
Film Review: John Wick

Retired hit man seeks revenge on Russian mob in an above-average action film. More »

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here