News





Screenvision extends relationship with Nielsen

Nov 4, 2013

Leading cinema-advertising company Screenvision has extended its relationship with Nielsen, which provides the measurement to support Screenvision’s strategy of providing demo guarantees to Upfront advertisers.

Screenvision is the only cinema-advertising company posting their audience delivery utilizing Nielsen’s Cinema Audience Measurement (CAM). Screenvision’s new approach has yielded Upfront commitments from major agencies and brands, including Taco Bell, Magna Global, and a new deal with ConAgra Foods, North America’s largest packaged foods company. 

In the fourth quarter of 2013, Nielsen will be enhancing CAM by transitioning to online moviegoer demographic surveys, resulting in larger sample sizes, more specific demographic data and quicker data delivery.

“Furthering our video-agnostic approach for cinema, providing our clients and agencies with weekly Nielsen data along with audience guarantees, gives them compatible tools they need to consider an in-cinema buy as they would network or cable,” stated Jim Tricarico, chief revenue officer at Screenvision.
 
ConAgra’s new multi-million-dollar, multi-brand Upfront commitment will support campaigns to run in Screenvision’s national network—including over 14,300 screens in 2,300+ theaters across all 50 states and 94% of DMAs nationwide—through spring 2014.
 
“We used to talk about three screens—TV, computer and mobile—but Screenvision is now providing us with a fourth screen to reach consumers in a most powerful way,” said Fernando Arriola, ConAgra’s VP, media and integration. “This commitment to Screenvision will provide us with not only a forum to offset some of the shifts in viewing patterns, but the perfect complement to increase the impact of our broadcast and cable buys.”


Screenvision extends relationship with Nielsen

Nov 4, 2013

Leading cinema-advertising company Screenvision has extended its relationship with Nielsen, which provides the measurement to support Screenvision’s strategy of providing demo guarantees to Upfront advertisers.

Screenvision is the only cinema-advertising company posting their audience delivery utilizing Nielsen’s Cinema Audience Measurement (CAM). Screenvision’s new approach has yielded Upfront commitments from major agencies and brands, including Taco Bell, Magna Global, and a new deal with ConAgra Foods, North America’s largest packaged foods company. 

In the fourth quarter of 2013, Nielsen will be enhancing CAM by transitioning to online moviegoer demographic surveys, resulting in larger sample sizes, more specific demographic data and quicker data delivery.

“Furthering our video-agnostic approach for cinema, providing our clients and agencies with weekly Nielsen data along with audience guarantees, gives them compatible tools they need to consider an in-cinema buy as they would network or cable,” stated Jim Tricarico, chief revenue officer at Screenvision.
 
ConAgra’s new multi-million-dollar, multi-brand Upfront commitment will support campaigns to run in Screenvision’s national network—including over 14,300 screens in 2,300+ theaters across all 50 states and 94% of DMAs nationwide—through spring 2014.
 
“We used to talk about three screens—TV, computer and mobile—but Screenvision is now providing us with a fourth screen to reach consumers in a most powerful way,” said Fernando Arriola, ConAgra’s VP, media and integration. “This commitment to Screenvision will provide us with not only a forum to offset some of the shifts in viewing patterns, but the perfect complement to increase the impact of our broadcast and cable buys.”

More Cinemas

NAC criticizes Suffolk County food standard legislation

The National Association of Concessionaires calls the Suffolk County, New York legislature resolution to establish healthy food standards at County facilities “Ill-conceived" More »

Marcus Movie Rewards program tops half a million members

Marcus Theatres announced that membership in its Magical Movie Rewards program has reached 500,000 More »

Regal Cinemas searches for 'cheesiest selfie'

From now until August 11, Regal Cinemas and Tostitos are searching for the cheesiest selfie More »

Studio Movie Grill announces coast-to-coast expansion

Studio Movie Grill is stretching to both coasts with new locations announced in Florida, Pennsylvania and California More »

ADVERTISEMENT



REVIEWS

Get On Up
Film Review: Get On Up

Chadwick Boseman is sensational in this multi-faceted portrait of troubled, pioneering soul-music giant James Brown. More »

Guardians of the Galaxy review
Film Review: Guardians of the Galaxy

With Marvel’s backing, cult filmmaker James Gunn blasts off for the stars and takes audiences along for a wild, funny ride. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here