News





Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.


Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.

More Cinemas

Studio Movie Grill announces coast-to-coast expansion

Studio Movie Grill is stretching to both coasts with new locations announced in Florida, Pennsylvania and California More »

Vue names Kevin Styles managing director for U.K. and Ireland

Vue Entertainment International appointed Kevin Styles to the newly created role of managing director for the U.K. and Ireland More »

Jody and Stan Reynolds to receive ShowEast Distinguished Service Award

Jody and Stan Reynolds will receive the 2014 Al Shapiro Distinguished Service Award at ShowEas More »

AMC Theatres spending $600M to add fully reclining seats

AMC Entertainment Holdings is spending $600 million to remodel its theatres with larger, fully reclining seats More »

ADVERTISEMENT



REVIEWS

Guardians of the Galaxy review
Film Review: Guardians of the Galaxy

With Marvel’s backing, cult filmmaker James Gunn blasts off for the stars and takes audiences along for a wild, funny ride. More »

Hercules
Film Review: Hercules

Legendary strongman is caught in the middle of a brutal civil war in a fast-paced vehicle for Dwayne Johnson. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here