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Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.


Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.

More Cinemas

Theatres get close to closed captioning with NATO recommendations

The National Association of Theatre Owners (NATO) has joined forces with several major deaf and hard of hearing advocacy organizations to jointly file recommendations to the U.S. Department of Justice (DOJ) for the implementation of increased closed captioning in movie theatres. More »

NCM's 'FirstLook' is now Shazamable

Shazam and National CineMedia announced the full national rollout of their exclusive deal More »

Seattle Cinerama unveils state-of-the-art renovation

Seattle’s Cinerama has been upgraded with state-of-the-art sight and sound More »

NCM and Screenvision respond to Justice Department action

National CineMedia, Inc. and Screenvision, LLC defended their proposed merger in response to a complaint filed by the U.S. Department of Justice More »

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REVIEWS

Penguins of Madagascar
Film Review: Penguins of Madagascar

Frenetic vehicle for supporting players from the Madagascar films will entertain kids but prove a little wearying for their parents. More »

imitation game
Film Review: The Imitation Game

Terrific biopic about world-class mathematician and social misfit Alan Turing, who, in spite of a painful struggle with his homosexuality, helped the Allies break the code of the Nazis' Enigma machine. More »

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