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Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.


Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.

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Cineasia 2014 To Honor Japan’s Tokyu Recreation with DLP Cinema® Marketing Achievement Award

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Hispanic Professionals Honor Marcus Theatres’ Rodriguez

Rolando Rodriguez of Marcus Theatres has received the Executive Leadership Award from the Hispanic Professionals of Greater Milwaukee (HPGM), an organization dedicated to fostering leadership and new initiatives that support Hispanics and Hispanic businesses. More »

Frisco's Wade Park signs iPic Theaters and Pinstripes Bowling

iPic Theaters and Pinstripes, Inc. will headline the entertainment at the Wade Park development in Frisco, Texas More »

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REVIEWS

The Drop review
Film Review: The Drop

An excellent cast carries this familiar crime story that relies on revelations a little far-fetched. More »

Dolphin Tale 2
Film Review: Dolphin Tale 2

Handicapped dolphin Winter finds a new friend in this wholesome sequel to a family favorite. More »

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