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Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.


Adidas and 'Wolverine' blades unite at Screenvision locations

July 19, 2013

Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.

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