News





Screenvision hires two Viacom veterans as account execs

July 25, 2013

Leading cinema-advertising company Screenvision is bolstering its national sales team with the addition of two new account executives, Viacom veterans Bill Robinson and Lauren Treinen. Both executives will work under the direction of chief revenue officer Jim Tricarico, who recently joined the company after 12 years heading ad sales for Nickelodeon.

Robinson comes to Screenvision with 16 years of experience in advertising sales. Prior to joining the company, he held the title of senior account manager at Viacom, where he sold MTV and VH1. Robinson was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network’s largest accounts, including Coca-Cola, Sony Pictures and Johnson & Johnson. He has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the senior account executive at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John’s, Anheuser Busch, BMW and DirecTV.

Prior to joining Screenvision, Lauren Treinen spent six years working in national sales and marketing with Viacom’s Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, she sold customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid’s Choice Awards in 2011 and 2012.


Screenvision hires two Viacom veterans as account execs

July 25, 2013

Leading cinema-advertising company Screenvision is bolstering its national sales team with the addition of two new account executives, Viacom veterans Bill Robinson and Lauren Treinen. Both executives will work under the direction of chief revenue officer Jim Tricarico, who recently joined the company after 12 years heading ad sales for Nickelodeon.

Robinson comes to Screenvision with 16 years of experience in advertising sales. Prior to joining the company, he held the title of senior account manager at Viacom, where he sold MTV and VH1. Robinson was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network’s largest accounts, including Coca-Cola, Sony Pictures and Johnson & Johnson. He has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the senior account executive at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John’s, Anheuser Busch, BMW and DirecTV.

Prior to joining Screenvision, Lauren Treinen spent six years working in national sales and marketing with Viacom’s Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, she sold customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid’s Choice Awards in 2011 and 2012.

More Cinemas

Carmike Cinemas, DigiNext and Coca-Cola partner on 'Pass A Coke' campaign

Carmike Cinemas announced its upcoming in-theatre “Pass A Coke” promotion with The Coca-Cola Company More »

CinemaCon to honor Cinemark International's Valmir Fernandes

Valmir Fernandes, president of Cinemark International, will receive the Global Achievement Award in Exhibition at CinemaCon More »

Regal offers two-for-one deal for Fox Searchlight's 'Birdman'

Regal Entertainment Group is offering a special two-for-the-price-of-one ticket offer for Birdman More »

Carmike Cinemas announces 'Super Popcorn Sunday Promotion'

Carmike Cinemas is offering a “Super Popcorn Sunday Promotion" More »

ADVERTISEMENT



REVIEWS

Project Almanac
Film Review: Project Almanac

Saying this underbaked Chronicle knockoff is meant for teenagers is an insult to the intelligence of teenagers everywhere. More »

The Wedding Ringer
Film Review: The Wedding Ringer

Intermittently amusing bro-comedy trifle that confirms Kevin Hart's talent, though not his taste in material. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here