News





Screenvision hires two Viacom veterans as account execs

July 25, 2013

Leading cinema-advertising company Screenvision is bolstering its national sales team with the addition of two new account executives, Viacom veterans Bill Robinson and Lauren Treinen. Both executives will work under the direction of chief revenue officer Jim Tricarico, who recently joined the company after 12 years heading ad sales for Nickelodeon.

Robinson comes to Screenvision with 16 years of experience in advertising sales. Prior to joining the company, he held the title of senior account manager at Viacom, where he sold MTV and VH1. Robinson was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network’s largest accounts, including Coca-Cola, Sony Pictures and Johnson & Johnson. He has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the senior account executive at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John’s, Anheuser Busch, BMW and DirecTV.

Prior to joining Screenvision, Lauren Treinen spent six years working in national sales and marketing with Viacom’s Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, she sold customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid’s Choice Awards in 2011 and 2012.


Screenvision hires two Viacom veterans as account execs

July 25, 2013

Leading cinema-advertising company Screenvision is bolstering its national sales team with the addition of two new account executives, Viacom veterans Bill Robinson and Lauren Treinen. Both executives will work under the direction of chief revenue officer Jim Tricarico, who recently joined the company after 12 years heading ad sales for Nickelodeon.

Robinson comes to Screenvision with 16 years of experience in advertising sales. Prior to joining the company, he held the title of senior account manager at Viacom, where he sold MTV and VH1. Robinson was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network’s largest accounts, including Coca-Cola, Sony Pictures and Johnson & Johnson. He has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the senior account executive at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John’s, Anheuser Busch, BMW and DirecTV.

Prior to joining Screenvision, Lauren Treinen spent six years working in national sales and marketing with Viacom’s Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, she sold customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid’s Choice Awards in 2011 and 2012.

More Cinemas

Alamo Drafthouse to open first Los Angeles location

The Alamo Drafthouse will open its first Los Angeles theatre at The Bloc More »

Cineplex opens Canada's first movie theatre built exclusively for adults

Cineplex opens the doors to Cineplex VIP Cinemas Don Mills, the first Canadian movie theatre built exclusively for adults, on August 15 More »

EDC provides $11 million to Mexico's Cinepolis

Export Development Canada announced US$11 million in financing for Mexico’s Cinépolis Group More »

KARO opens largest theatre in Russia

KARO debuted a 22-screen megaplex in Moscow’s Vegas Crocus City shopping mall More »

ADVERTISEMENT



REVIEWS

Sin City: A Dame to Kill For
Film Review: Sin City: A Dame to Kill For

Neither significantly better nor worse than its predecessor, the belated Sin City sequel is more of a repeat, rather than a continuation, of the original. More »

If I Stay
Film Review: If I Stay

Delivers as promised. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here