News





Cineplex Media presents first Upfront for advertisers

May 24, 2013

Cineplex Media, the cinema-marketing arm of Canada’s Cineplex Entertainment, hosted its first Upfront presentation on May 22 at the Scotiabank Theatre in downtown Toronto, with agencies and clients in attendance.

“Cinema has always been a unique and powerful medium that allows advertisers to stand out and reach consumers” said Salah Bachir, president of Cineplex Media. “Our Upfront presentation, combined with the incredible lineup of movies for 2013 and beyond, proves that movie advertising is stronger than ever. The multi-platform media options available from Cineplex Media offer advertisers strategically integrated contact points to effectively deliver their messaging to busy and otherwise distracted consumers.”

The presentation included an interview with veteran Canadian director Norman Jewison (In the Heat of the Night, Moonstruck) about his distinguished career. Bachir announced that Cineplex Entertainment will name an auditorium at the Cineplex Odeon Varsity Cinemas in Jewison’s honor.

Ellis Jacob, president and CEO of Cineplex Entertainment, discussed the technological innovations at the circuit, including developments in 3D, UltraAVX, IMAX, VIP Cinemas and D-Box. He also revealed details about recently acquired theatres in Montreal, Toronto, Mississauga, Oakville, and two locations in Vancouver.

Cineplex Media welcomed more than 100 million moviegoers in 2012.


Cineplex Media presents first Upfront for advertisers

May 24, 2013

Cineplex Media, the cinema-marketing arm of Canada’s Cineplex Entertainment, hosted its first Upfront presentation on May 22 at the Scotiabank Theatre in downtown Toronto, with agencies and clients in attendance.

“Cinema has always been a unique and powerful medium that allows advertisers to stand out and reach consumers” said Salah Bachir, president of Cineplex Media. “Our Upfront presentation, combined with the incredible lineup of movies for 2013 and beyond, proves that movie advertising is stronger than ever. The multi-platform media options available from Cineplex Media offer advertisers strategically integrated contact points to effectively deliver their messaging to busy and otherwise distracted consumers.”

The presentation included an interview with veteran Canadian director Norman Jewison (In the Heat of the Night, Moonstruck) about his distinguished career. Bachir announced that Cineplex Entertainment will name an auditorium at the Cineplex Odeon Varsity Cinemas in Jewison’s honor.

Ellis Jacob, president and CEO of Cineplex Entertainment, discussed the technological innovations at the circuit, including developments in 3D, UltraAVX, IMAX, VIP Cinemas and D-Box. He also revealed details about recently acquired theatres in Montreal, Toronto, Mississauga, Oakville, and two locations in Vancouver.

Cineplex Media welcomed more than 100 million moviegoers in 2012.

More Cinemas

CineAsia to honor Major Cineplex's Vicha Poolvarluk

Vicha Poolvarluk, chairman of Major Cineplex Group, will receive the 2014 “Exhibitor of the Year” Award at CineAsia More »

Event cinema nominations are announced

The Event Cinema Association announced the nominations for its second annual ECA Awards More »

Australian International Movie Convention announces diverse program

The 69th Australian International Movie Convention will be held Oct. 12-16 at Jupiters Hotel & Casino More »

CineAsia 2014 to honor Indonesian film producer Maya Barack-Evans

Film producer and anti-piracy campaigner Maya Barack-Evans will be honored with the Asia-Pacific Copyright Educator (ACE) Award at CineAsia 2014. More »

ADVERTISEMENT



REVIEWS

The Equalizer Review
Film Review: The Equalizer

Former agent is drawn out of hiding to fight a Russian gang in a reboot of the 1980s television series. More »

The Boxtrolls
Film Review: The Boxtrolls

Another amazingly meticulous and stylish stop-motion tale from the Laika studio, this time focusing on a boy adopted by a population of maligned underground trolls. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here