News





Cineplex Media presents first Upfront for advertisers

May 24, 2013

Cineplex Media, the cinema-marketing arm of Canada’s Cineplex Entertainment, hosted its first Upfront presentation on May 22 at the Scotiabank Theatre in downtown Toronto, with agencies and clients in attendance.

“Cinema has always been a unique and powerful medium that allows advertisers to stand out and reach consumers” said Salah Bachir, president of Cineplex Media. “Our Upfront presentation, combined with the incredible lineup of movies for 2013 and beyond, proves that movie advertising is stronger than ever. The multi-platform media options available from Cineplex Media offer advertisers strategically integrated contact points to effectively deliver their messaging to busy and otherwise distracted consumers.”

The presentation included an interview with veteran Canadian director Norman Jewison (In the Heat of the Night, Moonstruck) about his distinguished career. Bachir announced that Cineplex Entertainment will name an auditorium at the Cineplex Odeon Varsity Cinemas in Jewison’s honor.

Ellis Jacob, president and CEO of Cineplex Entertainment, discussed the technological innovations at the circuit, including developments in 3D, UltraAVX, IMAX, VIP Cinemas and D-Box. He also revealed details about recently acquired theatres in Montreal, Toronto, Mississauga, Oakville, and two locations in Vancouver.

Cineplex Media welcomed more than 100 million moviegoers in 2012.


Cineplex Media presents first Upfront for advertisers

May 24, 2013

Cineplex Media, the cinema-marketing arm of Canada’s Cineplex Entertainment, hosted its first Upfront presentation on May 22 at the Scotiabank Theatre in downtown Toronto, with agencies and clients in attendance.

“Cinema has always been a unique and powerful medium that allows advertisers to stand out and reach consumers” said Salah Bachir, president of Cineplex Media. “Our Upfront presentation, combined with the incredible lineup of movies for 2013 and beyond, proves that movie advertising is stronger than ever. The multi-platform media options available from Cineplex Media offer advertisers strategically integrated contact points to effectively deliver their messaging to busy and otherwise distracted consumers.”

The presentation included an interview with veteran Canadian director Norman Jewison (In the Heat of the Night, Moonstruck) about his distinguished career. Bachir announced that Cineplex Entertainment will name an auditorium at the Cineplex Odeon Varsity Cinemas in Jewison’s honor.

Ellis Jacob, president and CEO of Cineplex Entertainment, discussed the technological innovations at the circuit, including developments in 3D, UltraAVX, IMAX, VIP Cinemas and D-Box. He also revealed details about recently acquired theatres in Montreal, Toronto, Mississauga, Oakville, and two locations in Vancouver.

Cineplex Media welcomed more than 100 million moviegoers in 2012.

More Cinemas

Cine Colombia selects MACCS International software to manage distribution

Leading Colombian distribution and exhibition company Cine Colombia has licensed MACCS Theatrical Distribution Software to run its distribution. More »

Fandango adds seven new exhibitors to ticketing network

Fandango has added Bow Tie Cinemas  to its digital ticketing network More »

ShowEast to honor Mexican anti-piracy unit

The Mexican Attorney General’s Office’s Specialized Investigations Unit Against Copyright and Industrial Property Crimes will be honored with the Anti-Piracy Latin American Government Leadership Award at ShowEast More »

'Before the Movie' named to Inc. 5000 list

Inc. magazine ranked Before the Movie™ #1166 on its 33rd annual Inc. 5000 list More »

ADVERTISEMENT



REVIEWS

John Wick
Film Review: John Wick

Retired hit man seeks revenge on Russian mob in an above-average action film. More »

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here