The Marcus Corporation announced plans to celebrate the company's 75th anniversary in 2010, beginning with its "Moving Forward - Giving Back" associate volunteer campaign. The volunteer campaign includes all associates at Marcus Theatres, Marcus Hotels and Resorts and the company's corporate office.

The "Moving Forward - Giving Back" campaign encourages all 5,900 associates to volunteer at least 7.5 hours in their community to collectively achieve over 75,000 volunteer hours as an entire company by the anniversary date of November 1, 2010. The goal of 75,000 hours was selected as a way to honor the company's 75 years in business.

"Not only has The Marcus Corporation delivered valuable guest experiences for 75 years, but it has been committed to giving back to the communities where our associates live and work. The 'Moving Forward - Giving Back' volunteer campaign supports this important company tradition," said Gregory S. Marcus, president and chief executive officer of The Marcus Corporation. "The purpose of our volunteer campaign is to touch all our communities with one voice and to make a lasting impact as a community partner and successful employer."

Plans for other special activities include a black-tie gala at the Pfister Hotel on Oct. 30, with proceeds split between the United Performing Arts Fund and the United Way of Greater Milwaukee; a New York Stock Exchange bell ringing on Nov. 1; interior and exterior enhancements to the company’s first theatre, the Campus in Ripon, Wis.; and customer promotions and sweepstakes.

The Marcus Corporation will host events for company associates at each of its 74 locations, and company executives plan to visit various theatre and hotel locations throughout the year to thank associates for their commitment to the company. In addition, the company developed a special 75th anniversary logo which will be used throughout the year.

The company was founded on Nov. 1, 1935, by Ben Marcus, and is in its third generation of Marcus family leadership. Stephen H. Marcus, the son of Ben Marcus, is chairman of The Marcus Corporation and father of Gregory S. Marcus.