Home > News and Features > News > Cinema
'Take Back the Movies' Gives Free Tickets to Theatergoers in Denver, Aurora After Shooting
Aug 13, 2012
Shortly after James Holmes' shooting spree at a midnight showing of The Dark Knight Rises in Aurora, Colorado, there was a movement to encourage people to push past any potential trepidation they may have and attend a movie showing; it would send a message that Americans could not be intimidated by violence.
Three weeks later, the very community that was hit with Holmes' violence was given a helping hand in returning to the theaters.
A local software engineer named Jason Cole organized an online movement called Take Back the Movies, which urged people to buy tickets for community members in Denver and Aurora. He raised money online to buy passes, and told others to be neighborly and buy seats for people standing in line at cineplexes. His group targeted five theaters in those cities, and overall, bought 1300 movie tickets for theatergoers on Sunday.
On his blog, Cole wrote, "For the 60+ volunteers who showed up, some just showing up at the theaters without even asking beforehand, it was a chance to join together with strangers to bless other strangers, to show love in the face of hate and bravery in the face of violence.
"For more than 1300 people who received the gift of a movie today, it was a chance for the rest of their community to reach out and show them they were loved," Cole continued. "Hopefully, it inspired them to pass that love along to others when they left the theater, walking out of the darkness and into the light."
The Bourne Legacy won the box office this past weekend, while The Dark Knight Rises came in third, behind the Will Ferrell-Zach Galifianakis political satire, The Campaign.
This is the latest effort to soothe the pain of Aurorans; previously, Batman star Christian Bale visited the city, as did President Obama.
-The Hollywood Reporter
'Take Back the Movies' Gives Free Tickets to Theatergoers in Denver, Aurora After Shooting
Aug 13, 2012
Three weeks later, the very community that was hit with Holmes' violence was given a helping hand in returning to the theaters.
A local software engineer named Jason Cole organized an online movement called Take Back the Movies, which urged people to buy tickets for community members in Denver and Aurora. He raised money online to buy passes, and told others to be neighborly and buy seats for people standing in line at cineplexes. His group targeted five theaters in those cities, and overall, bought 1300 movie tickets for theatergoers on Sunday.
On his blog, Cole wrote, "For the 60+ volunteers who showed up, some just showing up at the theaters without even asking beforehand, it was a chance to join together with strangers to bless other strangers, to show love in the face of hate and bravery in the face of violence.
"For more than 1300 people who received the gift of a movie today, it was a chance for the rest of their community to reach out and show them they were loved," Cole continued. "Hopefully, it inspired them to pass that love along to others when they left the theater, walking out of the darkness and into the light."
The Bourne Legacy won the box office this past weekend, while The Dark Knight Rises came in third, behind the Will Ferrell-Zach Galifianakis political satire, The Campaign.
This is the latest effort to soothe the pain of Aurorans; previously, Batman star Christian Bale visited the city, as did President Obama.
-The Hollywood Reporter
More Cinemas
Cineplex Media presents first Upfront for advertisersCineplex Media, the cinema-marketing arm of Canada’s Cineplex Entertainment, hosted its first Upfront presentation on May 22 at the Scotiabank Theatre in downtown Toronto, with agencies and clients in attendance. More » |
New Santikos complex features 16 lanes of bowlingSan Antonio, TX-based Santikos Theatres has added a new diversion at its latest location, the Santikos Palladium AVX in Houston. More » |
MovieTickets.com signs Carmike CinemasMovieTickets.com has added Carmike Cinemas to its roster of clients. More » |
Kerasotes ShowPlace debuts ICON-X large-format screenKerasotes ShowPlace Theatres’ ShowPlace ICON Theatres at Roosevelt Collection in Chicago’s South Loop now houses the circuit’s first premium large-format screen, the ICON•X Dolby Atmos Enhanced Xperience. More » |
ADVERTISEMENT
REVIEWS

Film Review: Fast & Furious 6
Car-racing gang is back to battle a super-villain who wants to unleash a "tech bomb" in this super-sized Fast & Furious entry. More »

Film Review: The Hangover Part III
The third time is not the charm in this second sequel, which changes up the franchise formula—and not in a good way. More »
ADVERTISEMENT
INDUSTRY GUIDES
» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.
ORDER A PRINT SUBSCRIPTION

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.
SPONSORSHIP OPPORTUNITIES
Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.
