News





'Take Back the Movies' Gives Free Tickets to Theatergoers in Denver, Aurora After Shooting

Aug 13, 2012

-By Jordan Zakarin


Shortly after James Holmes' shooting spree at a midnight showing of The Dark Knight Rises in Aurora, Colorado, there was a movement to encourage people to push past any potential trepidation they may have and attend a movie showing; it would send a message that Americans could not be intimidated by violence.

Three weeks later, the very community that was hit with Holmes' violence was given a helping hand in returning to the theaters.

A local software engineer named Jason Cole organized an online movement called Take Back the Movies, which urged people to buy tickets for community members in Denver and Aurora. He raised money online to buy passes, and told others to be neighborly and buy seats for people standing in line at cineplexes. His group targeted five theaters in those cities, and overall, bought 1300 movie tickets for theatergoers on Sunday.

On his blog, Cole wrote, "For the 60+ volunteers who showed up, some just showing up at the theaters without even asking beforehand, it was a chance to join together with strangers to bless other strangers, to show love in the face of hate and bravery in the face of violence.

"For more than 1300 people who received the gift of a movie today, it was a chance for the rest of their community to reach out and show them they were loved," Cole continued. "Hopefully, it inspired them to pass that love along to others when they left the theater, walking out of the darkness and into the light."

The Bourne Legacy won the box office this past weekend, while The Dark Knight Rises came in third, behind the Will Ferrell-Zach Galifianakis political satire, The Campaign.

This is the latest effort to soothe the pain of Aurorans; previously, Batman star Christian Bale visited the city, as did President Obama.
-The Hollywood Reporter


'Take Back the Movies' Gives Free Tickets to Theatergoers in Denver, Aurora After Shooting

Aug 13, 2012

-By Jordan Zakarin


Shortly after James Holmes' shooting spree at a midnight showing of The Dark Knight Rises in Aurora, Colorado, there was a movement to encourage people to push past any potential trepidation they may have and attend a movie showing; it would send a message that Americans could not be intimidated by violence.

Three weeks later, the very community that was hit with Holmes' violence was given a helping hand in returning to the theaters.

A local software engineer named Jason Cole organized an online movement called Take Back the Movies, which urged people to buy tickets for community members in Denver and Aurora. He raised money online to buy passes, and told others to be neighborly and buy seats for people standing in line at cineplexes. His group targeted five theaters in those cities, and overall, bought 1300 movie tickets for theatergoers on Sunday.

On his blog, Cole wrote, "For the 60+ volunteers who showed up, some just showing up at the theaters without even asking beforehand, it was a chance to join together with strangers to bless other strangers, to show love in the face of hate and bravery in the face of violence.

"For more than 1300 people who received the gift of a movie today, it was a chance for the rest of their community to reach out and show them they were loved," Cole continued. "Hopefully, it inspired them to pass that love along to others when they left the theater, walking out of the darkness and into the light."

The Bourne Legacy won the box office this past weekend, while The Dark Knight Rises came in third, behind the Will Ferrell-Zach Galifianakis political satire, The Campaign.

This is the latest effort to soothe the pain of Aurorans; previously, Batman star Christian Bale visited the city, as did President Obama.
-The Hollywood Reporter

More Cinemas

Studio Movie Grill announces coast-to-coast expansion

Studio Movie Grill is stretching to both coasts with new locations announced in Florida, Pennsylvania and California More »

Vue names Kevin Styles managing director for U.K. and Ireland

Vue Entertainment International appointed Kevin Styles to the newly created role of managing director for the U.K. and Ireland More »

Jody and Stan Reynolds to receive ShowEast Distinguished Service Award

Jody and Stan Reynolds will receive the 2014 Al Shapiro Distinguished Service Award at ShowEas More »

AMC Theatres spending $600M to add fully reclining seats

AMC Entertainment Holdings is spending $600 million to remodel its theatres with larger, fully reclining seats More »

ADVERTISEMENT



REVIEWS

Lucy
Film Review: Lucy

Drugs unleash the full potential of the brain with tragic results in Luc Besson's sci-fi adventure. More »

Magic in the Moonlight
Film Review: Magic in the Moonlight

Slight Woody Allen period romance is enlivened by appealing leads Colin Firth and Emma Stone. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here