News





Newark debuts all-digital CityPlex 12

Sept 26, 2012

The city of Newark, NJ, celebrated the opening of the new CityPlex12 theatre, an all-digital, stadium-seating multiplex, on Sept. 14.

Co-owned by Boraie Development, LLC, and Newark native and NBA legend Shaquille O’Neal, the new theatre is on the site of the former six-screen Loews Newark Metroplex and Newark Screens Theatre.

Mayor Cory A. Booker, O’Neal, members of the Newark Municipal Council, Deputy Mayor of Economic and Housing Development Adam Zipkin, Brick City Development Corp. CEO Lyneir Richardson, Goldman Sachs managing director Alicia Glen, New Jersey Community Capital president Wayne Meyer and other dignitaries were on hand to cut the ribbon to officially open the CityPlex12 in Newark’s Central Ward.

“The redevelopment and expansion of the Newark Screens to the CityPlex12 Newark is overall an urban success story. CityPlex12 Newark has advanced the revitalization of the Central Ward and become both an attraction as well as a community asset,” said Richardson.

Mayor Booker declared, "CityPlex12 is the best place to watch a movie in New Jersey. This movie theatre is in the heart of the Central Ward, so Newarkers from all five wards can stay in our city to see the latest movies—from Madea to Men in Black.”

Deputy Mayor Zipkin added, "At the beginning of this administration, Newark’s only movie theatre was struggling to survive. But with decisive action from Mayor Booker and local partners, we were able to stabilize the movie theatre and put it in the capable hands of Boraie Development and Shaquille O’Neal… This state-of-the-art theatre is an important community hub of entertainment and employment opportunities for our citizens."

Financing for the project was provided by Goldman Sachs Urban Investment Group in partnership with New Jersey Community Capital and Brick City Development Corp,

Amenities include Barco 4K digital projection in all 12 theatres, Dolby 7.1 digital sound, RealD 3D and a new concession stand. The theatre’s premier auditorium is the SHAQ-DX, “a bigger than life Digital-Xperience.” This 300-seat stadium-style auditorium features high-back leather rockers and a 47-foot-wide screen. In conjunction with the new “Party Room” and expansive lobby, the CityPlex12 was designed to host events, screenings and birthday parties.

The theatre celebrated its grand opening by launching “30 Days of Shaqness” on Sept. 15, with a cookout featuring entertainment, food and select $1 movies all day. The month-long program will also offer a sweepstakes for movie passes, theatre merchandise and a movie poster signed by the cast of Sparkle, and daily discounts for families, seniors, and Newark’s large college population.


Newark debuts all-digital CityPlex 12

Sept 26, 2012

The city of Newark, NJ, celebrated the opening of the new CityPlex12 theatre, an all-digital, stadium-seating multiplex, on Sept. 14.

Co-owned by Boraie Development, LLC, and Newark native and NBA legend Shaquille O’Neal, the new theatre is on the site of the former six-screen Loews Newark Metroplex and Newark Screens Theatre.

Mayor Cory A. Booker, O’Neal, members of the Newark Municipal Council, Deputy Mayor of Economic and Housing Development Adam Zipkin, Brick City Development Corp. CEO Lyneir Richardson, Goldman Sachs managing director Alicia Glen, New Jersey Community Capital president Wayne Meyer and other dignitaries were on hand to cut the ribbon to officially open the CityPlex12 in Newark’s Central Ward.

“The redevelopment and expansion of the Newark Screens to the CityPlex12 Newark is overall an urban success story. CityPlex12 Newark has advanced the revitalization of the Central Ward and become both an attraction as well as a community asset,” said Richardson.

Mayor Booker declared, "CityPlex12 is the best place to watch a movie in New Jersey. This movie theatre is in the heart of the Central Ward, so Newarkers from all five wards can stay in our city to see the latest movies—from Madea to Men in Black.”

Deputy Mayor Zipkin added, "At the beginning of this administration, Newark’s only movie theatre was struggling to survive. But with decisive action from Mayor Booker and local partners, we were able to stabilize the movie theatre and put it in the capable hands of Boraie Development and Shaquille O’Neal… This state-of-the-art theatre is an important community hub of entertainment and employment opportunities for our citizens."

Financing for the project was provided by Goldman Sachs Urban Investment Group in partnership with New Jersey Community Capital and Brick City Development Corp,

Amenities include Barco 4K digital projection in all 12 theatres, Dolby 7.1 digital sound, RealD 3D and a new concession stand. The theatre’s premier auditorium is the SHAQ-DX, “a bigger than life Digital-Xperience.” This 300-seat stadium-style auditorium features high-back leather rockers and a 47-foot-wide screen. In conjunction with the new “Party Room” and expansive lobby, the CityPlex12 was designed to host events, screenings and birthday parties.

The theatre celebrated its grand opening by launching “30 Days of Shaqness” on Sept. 15, with a cookout featuring entertainment, food and select $1 movies all day. The month-long program will also offer a sweepstakes for movie passes, theatre merchandise and a movie poster signed by the cast of Sparkle, and daily discounts for families, seniors, and Newark’s large college population.

More Cinemas

NAC criticizes Suffolk County food standard legislation

The National Association of Concessionaires calls the Suffolk County, New York legislature resolution to establish healthy food standards at County facilities “Ill-conceived" More »

Marcus Movie Rewards program tops half a million members

Marcus Theatres announced that membership in its Magical Movie Rewards program has reached 500,000 More »

Regal Cinemas searches for 'cheesiest selfie'

From now until August 11, Regal Cinemas and Tostitos are searching for the cheesiest selfie More »

Studio Movie Grill announces coast-to-coast expansion

Studio Movie Grill is stretching to both coasts with new locations announced in Florida, Pennsylvania and California More »

ADVERTISEMENT



REVIEWS

Get On Up
Film Review: Get On Up

Chadwick Boseman is sensational in this multi-faceted portrait of troubled, pioneering soul-music giant James Brown. More »

Guardians of the Galaxy review
Film Review: Guardians of the Galaxy

With Marvel’s backing, cult filmmaker James Gunn blasts off for the stars and takes audiences along for a wild, funny ride. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here