3ality Digital and Cinedigm Digital Cinema Corp. will collaborate on a series of alternative 3D entertainment projects that should arrive in theatres nationwide over the next two years.

The companies plan to introduce a minimum of eight projects in the next 24 months. Their previous joint effort, the live 3D broadcast on Jan. 8 of college football's national championship game to 80 Cinedigm theatres in 31 states, grossed more than four times the best per-screen movie gross that evening.

"This is a tremendous opportunity to build on the success we enjoyed with the FedEx Bowl Championship Series event," said 3ality Digital CEO Sandy Climan. "The millions of moviegoers who have been drawn to recent animated 3D film releases will be astonished by the power of digital 3D technology to transform live-action content as well. The various sports leagues, music producers and other industry executives we are speaking with share our belief that digital 3D will continue to change the way people think about everyday entertainment."

3ality Digital will produce the projects and Cinedigm will distribute and market them through its CineLive™ satellite network.

"This series of 3D productions will create a highly immersive entertainment option that traditional 2D fare simply can't match," said Jonathan Dern, president of Cinedigm Entertainment Group. "Expanding our 3D content offerings allows us to maximize the investment we have made in our industry-leading digital-cinema network, and to deliver an unparalleled customer experience."