Leading digital-cinema company Arts Alliance Media (AAM) announced a deal with Spain's Cines ABC chain to provide their screens with digital equipment. Fifty-five of Cines ABC's screens will be converted to digital, in five sites across the Valencia region.

The deal is being done under the AAM/Barco Leasing Program, whereby the d-cinema equipment is financed by AAM and Barco, and the cost is recouped through Virtual Print Fee payments over time. Each Cines ABC screen will receive not only a digital projector but also an IMB (Integrated Media Block) and ShowVault server from Doremi, which is capable of playing back new HFR (High Frame Rate) content. All sites will also utilize AAM's digital-cinema software, including the Theatre Management System “Screenwriter,” to allow easy and comprehensive digital content and playlist management.

The installations will be carried out in conjunction with AAM's Spanish integration partner Suministros Kelonik, Spain’s leading supplier of cinema technology. Ongoing maintenance and support will be provided by Sumistros Kelonik's Network Operations Center, alongside AAM's London-based NOC.

Arts Alliance Media recently announced a Spanish VPF deal with Grupo Sade, owners of three cinemas in San Sebastian, and earlier this year announced a deal with the ACEC group to digitize screens of the Spanish ACEC group. The company was also responsible for the first exhibitor in Spain becoming fully digital, when the rollout of Yelmo Cines was completed in 2011.