Turner Sports, the National Basketball Association (NBA) and
Cinedigm Digital Cinema Corp. announced that they will team up to
broadcast TNT's coverage of NBA All-Star Saturday Night in live 3D
to 80 digitally equipped theatres across the United States. The
announcement represents the first-ever fully marketed deal to
deliver an NBA sporting event to the public in live 3D.
The live 3D HD event will be shown on up to 160 screens in Carmike
Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy
Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase
and UltraStar Cinema locations, and will reach fans in 35 states
across the country.
The 24th annual NBA All-Star Saturday Night broadcast is scheduled
to air on Saturday, Feb. 14, 2009 at 8 pm ET on TNT. NBA All-Star
Saturday Night on TNT last year was the most watched in the event's
23-year history, enjoying increases in households and significant
growth in all key demographics.
"Cinedigm is the only company that can deliver live 3D broadcast on
a nationwide scale to cinemas and we are thrilled to be working
with Turner Sports and the NBA on this event," said Bud Mayo,
chairman and CEO of Cinedigm. "This groundbreaking, publicly
available event is a demonstration of the benefits brought to
audiences through true digital cinema experiences.”
The NBA has been a sports pioneer in live 3D HD. The league
featured the first live sports event in 3D HD with special viewing
parties for NBA All-Star 2007. For Game 2 of The Finals in 2007, at
the direction of the Cleveland Cavaliers, the NBA delivered the
first public viewing of a live sporting event in 3D HD when more
than 14,000 fans in the Quicken Loans Arena watched the Cavaliers
take on the San Antonio Spurs on four 60-foot screens. Last season,
the Dallas Mavericks produced and delivered the first live 3D HD
sporting event to a motion picture theatre at the Landmark Theater
in Dallas to 500 fans.
NBA fans will have the equivalent of courtside seats as the
league’s top players compete in such events as Haier Shooting
Stars, Playstation Skills Challenge, Foot Locker Three-Point
Shootout, and Sprite Slam Dunk.
For location information and to buy tickets, go to www.cinedigmentertainment.com.
Home > News and Features >News > Digital Cinema
NBA to broadcast live 3D All-Star event in theatres nationwide
Dec 10, 2008
NBA to broadcast live 3D All-Star event in theatres nationwide
Dec 10, 2008
Turner Sports, the National Basketball Association (NBA) and Cinedigm Digital Cinema Corp. announced that they will team up to broadcast TNT's coverage of NBA All-Star Saturday Night in live 3D to 80 digitally equipped theatres across the United States. The announcement represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in live 3D.
The live 3D HD event will be shown on up to 160 screens in Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations, and will reach fans in 35 states across the country.
The 24th annual NBA All-Star Saturday Night broadcast is scheduled to air on Saturday, Feb. 14, 2009 at 8 pm ET on TNT. NBA All-Star Saturday Night on TNT last year was the most watched in the event's 23-year history, enjoying increases in households and significant growth in all key demographics.
"Cinedigm is the only company that can deliver live 3D broadcast on a nationwide scale to cinemas and we are thrilled to be working with Turner Sports and the NBA on this event," said Bud Mayo, chairman and CEO of Cinedigm. "This groundbreaking, publicly available event is a demonstration of the benefits brought to audiences through true digital cinema experiences.”
The NBA has been a sports pioneer in live 3D HD. The league featured the first live sports event in 3D HD with special viewing parties for NBA All-Star 2007. For Game 2 of The Finals in 2007, at the direction of the Cleveland Cavaliers, the NBA delivered the first public viewing of a live sporting event in 3D HD when more than 14,000 fans in the Quicken Loans Arena watched the Cavaliers take on the San Antonio Spurs on four 60-foot screens. Last season, the Dallas Mavericks produced and delivered the first live 3D HD sporting event to a motion picture theatre at the Landmark Theater in Dallas to 500 fans.
NBA fans will have the equivalent of courtside seats as the league’s top players compete in such events as Haier Shooting Stars, Playstation Skills Challenge, Foot Locker Three-Point Shootout, and Sprite Slam Dunk.
For location information and to buy tickets, go to www.cinedigmentertainment.com.
The live 3D HD event will be shown on up to 160 screens in Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations, and will reach fans in 35 states across the country.
The 24th annual NBA All-Star Saturday Night broadcast is scheduled to air on Saturday, Feb. 14, 2009 at 8 pm ET on TNT. NBA All-Star Saturday Night on TNT last year was the most watched in the event's 23-year history, enjoying increases in households and significant growth in all key demographics.
"Cinedigm is the only company that can deliver live 3D broadcast on a nationwide scale to cinemas and we are thrilled to be working with Turner Sports and the NBA on this event," said Bud Mayo, chairman and CEO of Cinedigm. "This groundbreaking, publicly available event is a demonstration of the benefits brought to audiences through true digital cinema experiences.”
The NBA has been a sports pioneer in live 3D HD. The league featured the first live sports event in 3D HD with special viewing parties for NBA All-Star 2007. For Game 2 of The Finals in 2007, at the direction of the Cleveland Cavaliers, the NBA delivered the first public viewing of a live sporting event in 3D HD when more than 14,000 fans in the Quicken Loans Arena watched the Cavaliers take on the San Antonio Spurs on four 60-foot screens. Last season, the Dallas Mavericks produced and delivered the first live 3D HD sporting event to a motion picture theatre at the Landmark Theater in Dallas to 500 fans.
NBA fans will have the equivalent of courtside seats as the league’s top players compete in such events as Haier Shooting Stars, Playstation Skills Challenge, Foot Locker Three-Point Shootout, and Sprite Slam Dunk.
For location information and to buy tickets, go to www.cinedigmentertainment.com.
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